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However, the nation's airport infrastructure is lacking even though there are 144 airports with paved runways out of a total almost 1400 around Argentina.
V. Media
Argentina has a modern telecommunications and media market systems. There is a great deal of foreign investment incorporated into the systems. "Argentina encouraged the growth of modern telecommunication technology; fiber-optic cable trunk lines are being installed between all major cities; the major networks are entirely digital and the availability of telephone service is being improved; however, telephone density is presently minimal, and making telephone service universally available will take time." (CIA World Fact Book, 2004)
The nation has 42 Television broadcast systems as of 1997 and internet use is nearly a million strong. The nation's radio stations are mostly unlicensed: "AM 260 (including 10 inactive stations), FM NA (probably more than 1,000, mostly unlicensed), shortwave 6 (1998)." (CIA World Fact Book, 2004)
V. Summary
This economic analysis was for the Boston...
The company will utilize this report to understand the economic situation of Argentina and then will apply the 4 P's of marketing:
Product
Price
Placement
Promotion
Success for a business is a matter of attracting and retaining customers. Because of the company's success selling products around the world because of the product's great taste, The Boston Beer Company will be successful with the product strategy and thus will attract and retain customers throughout Argentina.
VI. Source
The source for the majority of these facts was the CIA World Fact Book which is the United States Government world wide industrial and political information center.
References
Boston Beer Company. (2004). Company Overview. Retrieved November 1, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
CIA World Fact Book. (n.d.). Argentina. Retrieved November 1, 2004, at http://www.cia.gov/cia/publications/factbook/geos/ar.html
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