Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
During success, for example, a company would wish for more of the same, and increase rather than change its current practices. Customers service for example might focus on establishing a characteristic sense of open friendliness towards customers by thoroughly training new recruits. An example of this is Virgin Mobile, whose employees are trained to be friendly and cheerfully helpful towards customers.
Leadership in a crisis situation would have to focus on what a company is doing to create and perpetuate the crisis and changing this. The aim would then be to change possibly harmful actions that might lead to a poor image of the company in the public mind, such as internal dishonesty. An example of this is the Enron scandal, which crippled the company. Because of the unpleasantly tense atmosphere at the workplace, leadership would also need to aim at reassuring and calming employees.
To deal with its current crisis situation, MSO can follow a number of strategies. The most important of these is to restore its image in the public mind. Martha Stewart's first action was to thank her fans for standing behind her during her time of crisis. Also, during her prison...
Whether these strategies will be fruitful, only time can tell, but it appears that Martha Stewart is fearless when it comes to reinventing herself and her work.
Sources
AIGA Design. (2007). Martha Stewart Living Omnimedia. http://www.aiga.org/content.cfm/cla-martha-stewart-living-omnimedia
Brady, Diane (2005). The Reinvention of Martha Stewart. Business Week. http://money.aol.com/bw/general/canvas3/_a/the-reinvention-of-martha-stewart/20061101102209990001
Dept. For Business Management and Regulatory Reform. (2007). Crisis Management. http://www.dti.gov.uk/sectors/infosec/infosecadvice/incidentmanagement/crisismanagement/page33391.html#CrisisManagementandBusinessContinuity
Guardian Unlimited (2004, March 8). Martha Stewart Living in Crisis. http://www.buzzle.com/editorials/3-8-2004-51431.asp
Sources
AIGA Design. (2007). Martha Stewart Living Omnimedia. http://www.aiga.org/content.cfm/cla-martha-stewart-living-omnimedia
Brady, Diane (2005). The Reinvention of Martha Stewart. Business Week. http://money.aol.com/bw/general/canvas3/_a/the-reinvention-of-martha-stewart/20061101102209990001
Dept. For Business Management and Regulatory Reform. (2007). Crisis Management. http://www.dti.gov.uk/sectors/infosec/infosecadvice/incidentmanagement/crisismanagement/page33391.html#CrisisManagementandBusinessContinuity
Guardian Unlimited (2004, March 8). Martha Stewart Living in Crisis. http://www.buzzle.com/editorials/3-8-2004-51431.asp
This has been the case with Virgin Airlines where employees are given a wide range of incentives so as to enhance their performance as well as motivation levels. On the other hand, during times of crisis, leadership should be focused on damage control. Organizations that have applied this leadership approach before apart from MSO include the Trump Organization in mid-1990 (Greenbaum & Thakor, 2007). Relevant Changes in MSO & Organizational
Martha Stewart Stewart's control of shareholder voting rights disrupted the functioning of the board because Stewart was able to exercise control over the board. She put her hairdresser on the board, and clashed with the board over her compensation. Her involvement, combined with terms of her release, led to a convoluted management structure that undermined both governance and board function, in terms of being able to set the direction of the
The main objective of leadership training is to teach managers how to relate to their subordinates, understand, support and attend to their needs, all for the purpose of increasing their satisfaction at the work place and consequently the company's productivity. Once the training is complete, employees are prone to receive increased wages, to be better appreciated, to receive premiums, trainings and several other incentives that motivate them. The training would be
Martha Stewart Living Omnimedia Company Overview For a time, Martha Stewart and her company, Martha Stewart Living Omnimedia (trading on the New York Stock Exchange as MSO) was best known for the brief imprisonment of its founder, namesake, and very public face due to insider trading convictions (Yahoo 2011; Brown & Rhodes 2011). Both Stewart and her company have more than rebounded form this debacle, however, and the long and almost entirely
The 'Martha Loyalist' perspective This perspective is advocated by fans of Stewart, who see her as unjustly accused, and are sympathetic to her cause, and logged on frequently to her Internet blog that she updated during the trial and from prison. The 'I don't care' perspective These people are not Martha defenders, but like Martha's sheets and recipes. They feel that these products will still be just as good as they were before
Since Martha had been capable of cheating, others would probably be too. 3. Training programs The training programs to be designed for Martha Stewart Living Omnimedia ought to include technical trainings that assist employees in improving their on job skills. The trainings should include all employees and should be differentiated based on the work areas and positions occupied within the company. Furthermore, aside from trainings, the management should present the workers