This has been the case with Virgin Airlines where employees are given a wide range of incentives so as to enhance their performance as well as motivation levels. On the other hand, during times of crisis, leadership should be focused on damage control. Organizations that have applied this leadership approach before apart from MSO include the Trump Organization in mid-1990 (Greenbaum & Thakor, 2007). Relevant Changes in MSO & Organizational Politics

The current crisis in MSO has informed falling prices of the company shares as well as a significant decrease of the company's profits. To begin with, the company needs to deviate from brand personification. One of the main downsides of brand personification is the inherent tying of the brand to an individual. This essentially means that personal tribulations of an individual may end up affecting the very performance of the brand. The company may also need to borrow from Dell where though there is a significant level of brand personification, the individual and the brand in this case are cleverly kept separate.

When it comes to organizational politics, it is important to note that the Withdrawal of Martha Stewart from MSO as CEO cannot be seen to be an incident of organizational...

Mainly, organizational politics is taken to be a manipulative undertaking where its manifestation is largely through influence (tactical) designed to attain power or coalition building. Neither of this can be anticipated in the scenario.
Conclusion

In conclusion, it can be noted that the approach taken by MSO to handle the crisis could end up being a classical case in business management. It is also interesting to see the changes that shall be effected to make the company more competitive in a marketplace that is increasingly being seen to be highly competitive.

References

Greenbaum, S.I., & Thakor, a.V. (2007). Contemporary Financial Intermediation. Academic Press.

Lussier, R.N., & Achua, C.F. (2009). Leadership: Theory, Application, & Skill Development. Cengage Learning.

Sengupta, S. (2005). Brand Positioning. Strategies, for Competitive Advantage. Tata McGraw-Hill Education.

Weaver, R. (2011). Five Essential; Leadership Traits: The Story of Martha Stewart from Kmart to Macy's. Retrieved April 31st 2011, from http://ezinearticles.com/?Five-Essential-Leadership-Traits:-the-Story-of-Martha-Stewart-From-Kmart-to-Macys&id=461813