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This has been the case with Virgin Airlines where employees are given a wide range of incentives so as to enhance their performance as well as motivation levels. On the other hand, during times of crisis, leadership should be focused on damage control. Organizations that have applied this leadership approach before apart from MSO include the Trump Organization in mid-1990 (Greenbaum & Thakor, 2007).
Relevant Changes in MSO & Organizational Politics
The current crisis in MSO has informed falling prices of the company shares as well as a significant decrease of the company's profits. To begin with, the company needs to deviate from brand personification. One of the main downsides of brand personification is the inherent tying of the brand to an individual. This essentially means that personal tribulations of an individual may end up affecting the very performance of the brand. The company may also need to borrow from Dell where though there is a significant level of brand personification, the individual and the brand in this case are cleverly kept separate.
When it comes to organizational politics, it is important to note that the Withdrawal of Martha Stewart from MSO as CEO cannot be seen to be an incident of organizational...
Mainly, organizational politics is taken to be a manipulative undertaking where its manifestation is largely through influence (tactical) designed to attain power or coalition building. Neither of this can be anticipated in the scenario.
Conclusion
In conclusion, it can be noted that the approach taken by MSO to handle the crisis could end up being a classical case in business management. It is also interesting to see the changes that shall be effected to make the company more competitive in a marketplace that is increasingly being seen to be highly competitive.
References
Greenbaum, S.I., & Thakor, a.V. (2007). Contemporary Financial Intermediation. Academic Press.
Lussier, R.N., & Achua, C.F. (2009). Leadership: Theory, Application, & Skill Development. Cengage Learning.
Sengupta, S. (2005). Brand Positioning. Strategies, for Competitive Advantage. Tata McGraw-Hill Education.
Weaver, R. (2011). Five Essential; Leadership Traits: The Story of Martha Stewart from Kmart to Macy's. Retrieved April 31st 2011, from http://ezinearticles.com/?Five-Essential-Leadership-Traits:-the-Story-of-Martha-Stewart-From-Kmart-to-Macys&id=461813
Martha Stewart Too Much of a Good Thing?: A Quantitative Analysis of Martha Stewart Living Omnimedia Martha Stewart and her business endeavors have come a very long way since the cooking, crafting, and home makeover maven attended a stock brokerage class and earned her trading license in 1968 (O'Rourke 2007). The fact that Stewart even had a brokerage license might seem some what ironic in light of the insider trading scandal and
Since Martha had been capable of cheating, others would probably be too. 3. Training programs The training programs to be designed for Martha Stewart Living Omnimedia ought to include technical trainings that assist employees in improving their on job skills. The trainings should include all employees and should be differentiated based on the work areas and positions occupied within the company. Furthermore, aside from trainings, the management should present the workers
The main objective of leadership training is to teach managers how to relate to their subordinates, understand, support and attend to their needs, all for the purpose of increasing their satisfaction at the work place and consequently the company's productivity. Once the training is complete, employees are prone to receive increased wages, to be better appreciated, to receive premiums, trainings and several other incentives that motivate them. The training would be
Martha Stewart Living Omnimedia Company Overview For a time, Martha Stewart and her company, Martha Stewart Living Omnimedia (trading on the New York Stock Exchange as MSO) was best known for the brief imprisonment of its founder, namesake, and very public face due to insider trading convictions (Yahoo 2011; Brown & Rhodes 2011). Both Stewart and her company have more than rebounded form this debacle, however, and the long and almost entirely
During success, for example, a company would wish for more of the same, and increase rather than change its current practices. Customers service for example might focus on establishing a characteristic sense of open friendliness towards customers by thoroughly training new recruits. An example of this is Virgin Mobile, whose employees are trained to be friendly and cheerfully helpful towards customers. Leadership in a crisis situation would have to focus
The 'Martha Loyalist' perspective This perspective is advocated by fans of Stewart, who see her as unjustly accused, and are sympathetic to her cause, and logged on frequently to her Internet blog that she updated during the trial and from prison. The 'I don't care' perspective These people are not Martha defenders, but like Martha's sheets and recipes. They feel that these products will still be just as good as they were before