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McDonald's
Food is an icon of culture. For marketers, this has many ramifications. Food can be sold to overseas communities simply for its comfort value -- the familiarity of the food reconnects the diner with the culture. Despite this, it is relatively easy to sell foreign food in most countries. Whether people have an innate curiosity or for some other reason, people often like to explore food. McDonald's is an example of a company that has been able to translate its menu around the world with relatively few difficulties. The company has habit of tailoring its menu for local tastes in order to gain traction in foreign markets. At times, this requires significant adjustments, such as in India (Petrun, 2009).
When the company moved into the UK market, it did not need to make many adjustments to the menu. There is a high degree of cultural similarity between the U.S. And the UK, so McDonalds was able to make the transition relatively easily. Firms expanding overseas often face cultural barriers that they need to overcome. Hard as it is to believe today, curry was a tough sell in Britain in prior to the 1960s but slowly became a dominant...
An estimated 320,000 people at eat McDonald's in Britain every day, and the company is growing at its fastest rate in Britain since the 1980s (Metro, 2011). This growth trajectory has been ongoing, as the company saw sales in the UK rise 11% in 2009, allowing the company to create 5000 new jobs in the country. British growth in that year was significantly higher that in any other region, indicating that during the economic downturn the popularity of McDonald's among Britons skyrocketed (Hall, 2009). This growth continues unabated, with the company recording its 20th consecutive quarter of growth in the first quarter of 2011 (Daily Record, 2011). The company has been almost as successful in Europe, and profits from the continent were instrumental in boosting the company's earnings last quarter (BBC, 2011).
The company has been able to successfully adapt its operations to the British taste. While it did not initiate a Sunday roast or start…
Works Cited:
BBC. (2011) McDonald's sales boosted by European demand. British Broadcasting Corporation. Retrieved May 8, 2011 from http://www.bbc.co.uk/news/business-12399130
Bistro Magazine. (2011). Spice it up. Bistro Magazine. Retrieved May 7, 2011 from http://www.bistromagazine.com.au/2011/03/spice-it-up/
Daily Record. (2011). We're lovin it! McDonald's has record sales weekend as UK families search for cheap deals. Daily Record. Retrieved May 7, 2011 from http://www.dailyrecord.co.uk/news/business-news/2011/04/21/we-re-lovin-it-mcdonald-s-has-record-sales-weekend-as-uk-families-search-for-cheap-deals-86908-23077490/
Hall, J. (2009). McDonald's creates 5000 jobs in UK after record sales in 2009. The Telegraph. Retrieved May 7, 2011 from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7055643/McDonalds-creates-5000-jobs-in-UK-after-record-sales-in-2009.html
Metro. (2011). McDonald's enjoys boom in burger sales. Metro.co.uk. Retrieved May 7, 2011 from http://www.metro.co.uk/news/82655-mcdonalds-enjoys-boom-in-burger-sales
Petrun, E. (2009). Where's the beef? CBS News. Retrieved May 7, 2011 from http://www.cbsnews.com/stories/2007/04/02/asia_letter/main2640540.shtml
Anthro In "McDonald's in Taipei," Wu describes the radical changes to Taiwanese culture that took place during the 1980s. The introduction of American fast food to Taiwanese markets symbolized the nature of the changes to Taiwanese culture that ensued. McDonald's is not singularly to blame for the decimation of the diversity of traditional Chinese food from the mainland, but prior to its introduction, there was a cornucopia of independent eateries boasting
McDonald's New Challenges A look at how socio-culture trends such as obesity will require that McDonald's breaks from standardization on a grand scale (Fitness Mantra, 2007) Industry Overview Influence of Culture and Demographics Supporting Work McDonald's is the multi-national company (MNC) that has worked to break through internal barriers on a global scale. McDonald's has been at the forefront in new market expansion and the organization has now covered nearly every market on the globe (Lafontaine
This allowed McDonalds to be able bringing in a variety of products to include: lettuce, tomatoes and other ingredients. (Cavusgul, 2002, pp. 207 -- 215) What mistakes were made? There were no mistakes that were made by the company. This is because they were able to augment different cultural factors, with other elements to create a one of a kind product. A good example of this can be seen with McDonald's
The cultural practices are evolved and based on the financial, social and moral understanding and capabilities of the local population, and it has been observed that Americans, Asians and Africans share extremely different perspectives and understanding on these issues, therefore the cultural adoption has been intense in countries where the technological revolution has been of the same intensity as in North America (Zelli, 1993). In some of the cases,
Marketing Analysis for McDonald's Corporation History and Scope of Business No one will argue that the golden arches is as much of an American icon as apple pie and baseball. The McDonalds sign is one of the most recognized logos in American and now it is quickly becoming one of the most recognized in the world. McDonald's got its beginning in the late 1940s when Dick and Mac McDonalds were searching for
In fact, it is interesting to note that violent television and video games become more likely to lead to aggression in children as they get older (Krcmar, 1998, p. 251). Factors that cause this include the fact that from new-born to the age of eight, children pay an increasing amount of visual attention to television. This increase levels off at the age of eight. Moreover, as they get older, children