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Western Companies' Presence on the Asian Market
Cultural values play an important role in the way that businesses function in an environment. Even though they are particularly successful across the world, some companies have trouble pervading certain communities. It is thus essential for companies wanting to succeed in new markets to have a complex understanding of them. This way they become able to play an active role in these respective markets and avoid investing more resources than they are able to. Many western giants have attempted to expand to Asia, especially considering the large markets available there. Even with this, a great deal have discovered that their conventional attitudes are not enough to help them progress in Asian countries.
The expression "Google it" has become one of the most commonly-used sayings when considering people wanting to find out more about a particular something. However, it might not be met with as much enthusiasm in South Korea, considering that people there are accustomed to using a different search engine -- Naver. "Among the 35m South Koreans who use the internet every day, the nine-year-old search engine is wildly popular, accounting for 76% of internet searches, compared...
The search engine is more similar to a portal, as it brings together features such as email, information about the stock market, hotel reviews, and a series of other concepts. In order to put things into perspective, one would have to learn more about Naver -- like the thing that Naver came up with the idea to present several categories as a consequence of a search process before Google did this. This makes it possible to understand how Google can humbly learn from foreign markets instead of using its power to overcome the masses in these markets.
Probably one of the most renowned case of an international company having trouble pervading Asian markets involves McDonalds and the Indian market. The company's most basic product worldwide is the beef burger. The fact that the cow is sacred in India means that most Indians are reluctant to consume any kinds of products associated with killing cows. "It is amazing to think that McDonalds (with its reputation for fast food serving up beef…
Works cited:
Rappa, A.L. "Globalization: Power, Authority, and Legitimacy in Late Modernity." (Institute of Southeast Asian, 2011)
"Seeking success," Retrieved August 6, 2015, from http://www.economist.com/node/13185891
Silence too is an important part of communication in Singapore. It is customary to pause before answering a question, to indicate that the person has given the question the appropriate thought and consideration that is needed. Westerners habit of responding quickly to a question, to Singaporeans, often indicates thoughtlessness and rude behavior. Their demeanor is typically calm, and Westerners more aggressive style is often seen as off putting ("Singapore:
In the fifth place, some English language cinemas compete directly with Hollywood within its own playing field. The sixth and seventh cinema types are interesting, since they attempt to retain a singular identity without external influence. One of these is the cinema that exists entirely within a state-controlled industry, which is often subsidized by the same state. Finally, there are those national cinemas that hold such a specific identity
While it is beneficial for foreign students studying in the U.S. To understand the domestic culture, it is as important that the domestic classroom setting incorporates sufficient cultural studies in lessons. This implementation provides a level of familiarity and comfort to the student while allowing the collective student class to experience parts of one another's lives. Just as "children" can often be cruel, adults and high school to college-aged students
gambling in the Asian-American community. Specifically, it will discuss the differences in how Asian customs or cultures effect how they gamble, and why Asians are much more prone to be pathological gamblers. It will include some Asian superstitions and beliefs about gambling. Asian gambling is a major trouble spot in Asian communities around the world. Asians love to gamble and wager -- it has been part of their history
Women's Museums The National Museum of Women in the Arts in Washington is a museum specifically focused on bringing a gender-focused study to the achievements of women in the different artistic fields, whether literature, visual art, or performance art. The museum highlights the achievements of women artists by collecting and showcasing paintings and sculptures (the museum boasts a collection of 4,5000 objects created by women), presenting "10 world-class exhibitions of
Culture & Marketing in Turkey Turkey & Culture Author's note with contact information and more details on collegiate affiliation, etc. Culture & Marketing in Turkey Culture is a critical aspect of successful marketing strategies. Marketing firms must perform diligent and thorough research on their prospective consumers for several reasons. Culture is a key factor in determining tastes, aesthetic preferences, behavior, values, and perspectives on other cultures, among other things. As such, it is the