National Culture In The Asian Market Essay

Length: 3 pages Sources: 3 Subject: History - Asian Type: Essay Paper: #39501372 Related Topics: Korean Culture, Cola Wars, Vegetarian, Stock Market
Excerpt from Essay :

Western Companies' Presence on the Asian Market

Cultural values play an important role in the way that businesses function in an environment. Even though they are particularly successful across the world, some companies have trouble pervading certain communities. It is thus essential for companies wanting to succeed in new markets to have a complex understanding of them. This way they become able to play an active role in these respective markets and avoid investing more resources than they are able to. Many western giants have attempted to expand to Asia, especially considering the large markets available there. Even with this, a great deal have discovered that their conventional attitudes are not enough to help them progress in Asian countries.

The expression "Google it" has become one of the most commonly-used sayings when considering people wanting to find out more about a particular something. However, it might not be met with as much enthusiasm in South Korea, considering that people there are accustomed to using a different

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"Among the 35m South Koreans who use the internet every day, the nine-year-old search engine is wildly popular, accounting for 76% of internet searches, compared with less than 3% each for Yahoo! And Google." (Seeking Success) While often used for Google-like searches, Naver is more appreciated because of its versatility -- it provides a more complex experience and many compare it to Yahoo. The search engine is more similar to a portal, as it brings together features such as email, information about the stock market, hotel reviews, and a series of other concepts. In order to put things into perspective, one would have to learn more about Naver -- like the thing that Naver came up with the idea to present several categories as a consequence of a search process before Google did this. This makes it possible to understand how Google can humbly learn from foreign markets instead of using its power to overcome the masses in these markets.

Probably one of the most renowned case of an international company having trouble pervading Asian markets involves McDonalds and the Indian market. The company's most basic product worldwide is the beef burger. The fact that the cow is sacred in India means that most Indians are reluctant to consume any kinds of products associated with killing cows. "It is amazing to think that McDonalds (with its reputation for fast food…

Sources Used in Documents:

Works cited:

Rappa, A.L. "Globalization: Power, Authority, and Legitimacy in Late Modernity." (Institute of Southeast Asian, 2011)

"Seeking success," Retrieved August 6, 2015, from http://www.economist.com/node/13185891


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