Negative Attack Ads Decrease Voter Term Paper

PAGES
5
WORDS
1672
Cite
Related Topics:

Polling individuals from a cross-section of elections allows for a wider array of demographic data, and reduces the possibility of independent variables affecting the results. For example, the area selected for the case study might have a generally low level of civic engagement, which could create low voter turnout that was correlated to a negative campaign by both candidates, but not caused by the candidate's advertisements. Examining different districts, with different kinds of hotly contested or lukewarm races, is more representational. However, a case study allows for greater specificity in conducting the research. The interviewers are able to take more time to discuss the respondent's perceptions, to track those perceptions as they evolve over time, and to paint a comprehensive picture of the campaign, as well as the specifics of the types of negative advertising used in the campaign. A strongly negative advertisement might affect the voters, and make a profound, seismic change upon their level of engagement. There are different types of negative tactics used by candidates...

...

Also, because there are so many variables, such as current events, support for an incumbent, and demographic changes within a community, that affect a campaign, it may be difficult to control for a wide-cross section of variables, and a case study or focus group of a single community, which aims to be instructive rather than fully representative, might actually contain more valuable sociological data.
Works Cited

Do negative campaign ads work?" This Nation. 2005. 14 Jan 2008. http://www.thisnation.com/question/031.html

Jackson, Robert a. & Thomas a. Carsey. U.S. Senate campaigns, negative advertising, and voter mobilization in the 1998 midterm election. Electoral Studies. 26.1: 180-195. March 2007. 14 Jan 2008

Martin, Paul S. "Inside the Black Box of Negative Campaign Effects: Three Reasons

Why Negative Campaigns Mobilize." Political Psychology. 25.4: 545-562. Aug 2004.

Sources Used in Documents:

Works Cited

Do negative campaign ads work?" This Nation. 2005. 14 Jan 2008. http://www.thisnation.com/question/031.html

Jackson, Robert a. & Thomas a. Carsey. U.S. Senate campaigns, negative advertising, and voter mobilization in the 1998 midterm election. Electoral Studies. 26.1: 180-195. March 2007. 14 Jan 2008

Martin, Paul S. "Inside the Black Box of Negative Campaign Effects: Three Reasons

Why Negative Campaigns Mobilize." Political Psychology. 25.4: 545-562. Aug 2004.


Cite this Document:

"Negative Attack Ads Decrease Voter" (2008, January 14) Retrieved April 18, 2024, from
https://www.paperdue.com/essay/negative-attack-ads-decrease-voter-32888

"Negative Attack Ads Decrease Voter" 14 January 2008. Web.18 April. 2024. <
https://www.paperdue.com/essay/negative-attack-ads-decrease-voter-32888>

"Negative Attack Ads Decrease Voter", 14 January 2008, Accessed.18 April. 2024,
https://www.paperdue.com/essay/negative-attack-ads-decrease-voter-32888

Related Documents

" Another factor that determined the failure in the 2002 elections, is that the Democratic candidates' campaign was not as aggressive as it should have been. The Democrats' opponents used attack campaigns, so the Democratic candidates should have responded "preferably with a plan that turns his attack campaign into a character issue on him." Other than this, Shawni Littlehale of the free-market Pioneer Institute for Public Policy Research estimates that: "the majority

Also, viewers may perceive the negative advertising as an infringement upon their right to decide for themselves. Such a perception may result in reactance, a boomerang effect in which the individual reacts in a manner opposite to the persuader's intention. What these studies show, then, is that a candidate is never going to know how for sure how a negative ad may impact the voters. In the long run,

Democratic and Republican parties have been able to maintain their strength and their membership numbers since the Civil War for both structural and ideological reasons. The ideological reasons are the most obvious to an observer and to many members of the parties; indeed it is because of the ideological positions of the two parties that people align themselves by party. The ideologies of each party are complex; a better

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AND PATENTS LEGISLATIVE INITIATIVES REGARDING DTC RECALLED and/or DEADLY DRUGS In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit

Browne and S. Keeley What
PAGES 7 WORDS 2535

Among these statements include: 1. "We must oppose this action now, or we do a disservice to our members and will regret it later." 2. "I had lunch the other day with a group of members, and everyone was in agreement that if you opposed this measure, they would vote for you…. This will set the stage for your re-election next year at the end of your present term." The lace