Discussion
In reality, the problems described above were well-known throughout the hospital and steps were underway to resolve some of these problems, but at a snail's pace. These problems are also endemic to many larger organizations that have well entrenched bureaucracies.
Conclusion
Providing world-class healthcare in the 21st century is a challenging enterprise, but patients deserve the best care that hospitals can provide. Because resources are by definition scarce, it is therefore important for organizations of all types and sizes to maximize their resources in order to achieve a competitive advantage over those that do not. For healthcare providers, this competitive advantage would translate into more efficient and improved healthcare outcomes.
References
Cravens, D.W. (2000). Strategic Marketing 6th Edition. New York: Irwin McGraw-Hill.
Cronshaw, S.F. & McCulloch, a.N. (2008). 'Reinstating the Lewinian Vision: from Force Field
Analysis to Organization Field Assessment.' Organization Development Journal, vol. 26,
no. 4, pp. 89-90.
Grinnell, R.M. Jr. & Unrau, Y.A. (2005). Social Work Research and Evaluation: Quantitative and Qualitative Approaches. New York: Oxford University Press.
Stanford, N. (2005). Organization Design: The Collaborative Approach. Amsterdam:
Butterworth-Heinemann.
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