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Organizational Behavior:
Corporate Social Responsibility Article Summaries
Much has been written about the importance of CSR (corporate social responsibility) generating interest among consumers. But according to Rupp (et al. 2018) in the article “Corporate Social Responsibility and Employee Engagement: The Moderating Role of CSR?Specific Relative Autonomy and Individualism” from the Journal of Organizational Behavior,
CSR can also be a vital component of motivating employees. This motivation can be both internally-derived (giving a sense of motivation to the employee when functioning within the organization) and externally-derived (motivating the employee through a larger sense of being part of an organization which is good to society). The enhancement effect has been found to be valid across a wide variety of cultural contexts, and the author’s study involved a sampling of 673 employees in Canada, China, France, Hong Kong, and Singapore.
The authors argue, however, that there are other variables which can affect the extent to which CSR initiatives motivate the individual employee. Employee autonomy in regards to CSR actions can enhance motivation, according to Rupp’s model as can employee individualism. Offering voluntary opportunities to participate in activities are often more motivating than imposing such activities on employees with a strong...
In contrast, for employees with less individualistic orientations, work engagement may be reduced if CSR opportunities are primarily through opt-in efforts, as they tend to prefer mandatory organization-wide efforts. Self- determination theory was the governing framework of the study, although it could be argued that if the authors had chosen to focus more on cultural differences, employees from more hierarchical and communitarian cultures may have been more comfortable with general rather than self-determined CSR efforts.
In contrast, Opoku?Dakwa, Chen, & Rupp (2018) in their article “CSR Initiative Characteristics and Employee Engagement: An Impact?Based Perspective” from the Journal of Organizational Behavior, use the framework of social cognitive theory to provide a theoretical framework to support the ideals of CSR, arguing that all human beings seek to shape their environments. They also argue the extent to which CSR can motivate employees is driven by the extent to which individuals believe that they can take actions which will impact their environment in an effective manner. Enhancing employee participation in CSR is thus driven by demonstrating to employees that CSR has a positive material effect. The…
References
Opoku. Dakwa, A., Chen, C.C., Rupp, D.E. (2018). CSR initiative characteristics and employee engagement: An impact?based perspective. Journal of Organizational Behavior, 39:580–593. Retrieved from: https://onlinelibrary.wiley.com/doi/full/10.1002/job.2281
Rupp, D. E., Shao, R., Skarlicki, D.P., Paddock, E.L., Kim, T?Y, & Nadisic T. (2018). Corporate social responsibility and employee engagement: The moderating role of CSR? specific relative autonomy and individualism. Journal of Organizational Behavior, 39:559–579. Retrieved from: https://onlinelibrary.wiley.com/doi/full/10.1002/job.2282
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