Organizational Change
The failure of many institutional giants can be attributed to deadly complacency within the organization. When complacency becomes a comfortable part of the organizational culture, it may be doomed to failure. Urgency helps to reignite the organization, to allow it to compete in a rapidly changing marketplace and competitive environment.
As Bustillo (2011) points out, Wal*Mart recognizes the need for organizational change and understands how to create a sense of urgency. Wal*Mart is "is taking on competitive threats from Amazon.com Inc. And other big online retailers by testing out home delivery of groceries," (Bustillo, 2011). If the move towards home delivery is not aggressive enough because of its narrow focus, then Wal*Mart could start experiencing successive failures that might hurt the company. Resistances to Wal*Mart's new home delivery program could come from a variety of sources, including consumers who do not value Wal*Mart's brand equity and would prefer to stick with the smaller companies offering similar services.
According to Kotter (n.d.), the world is changing too rapidly...
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