Organizational Change The Failure Of Many Institutional Essay

PAGES
2
WORDS
679
Cite

Organizational Change The failure of many institutional giants can be attributed to deadly complacency within the organization. When complacency becomes a comfortable part of the organizational culture, it may be doomed to failure. Urgency helps to reignite the organization, to allow it to compete in a rapidly changing marketplace and competitive environment.

As Bustillo (2011) points out, Wal*Mart recognizes the need for organizational change and understands how to create a sense of urgency. Wal*Mart is "is taking on competitive threats from Amazon.com Inc. And other big online retailers by testing out home delivery of groceries," (Bustillo, 2011). If the move towards home delivery is not aggressive enough because of its narrow focus, then Wal*Mart could start experiencing successive failures that might hurt the company. Resistances to Wal*Mart's new home delivery program could come from a variety of sources, including consumers who do not value Wal*Mart's brand equity and would prefer to stick with the smaller companies offering similar services.

According to Kotter (n.d.), the world is changing too rapidly...

...

An information-based society makes the spread of ideas so rapid that consumer demands can be anticipated and met almost instantaneously. Companies that ignore trends in the market, as well as cues from competitors, risk sinking into oblivion. Wal*Mart's push to meet increasing consumer demand for home deliveries reveals an intelligent sense of urgency in the company: it "signaled Wal-Mart's urgency to grab a bigger piece of the online sales pie," (Bustillo, 2011). However, Wal*Mart needs to take specific action to overcome resistance on the part of consumers to using a social media site other than Facebook. Wal*Mart might be better off integrating its social media strategy with Facebook rather than fighting Facebook.
Urgency is a "combination of thoughts, feelings, and actions," according to Kotter (n.d.). Thoughts are the awareness of "great opportunities" as well as "great hazards." In the case of Wal*Mart, the company recognizes the "great opportunities" in investing in a direct to consumer online sales format like that of Amazon.com. Wal*Mart also understands the "great hazards"…

Sources Used in Documents:

References

Bustillo, M. (2011). Wal*Mart tests home delivery. Wall Street Journal. Retrieved online: http://online.wsj.com/article/SB10001424052748703567404576280922297538578.html

Kotter, J. The importance of urgency. Harvard Business School. [Interview]. Retrieved online: http://www.youtube.com/watch?v=zD8xKv2ur_s&feature=related


Cite this Document:

"Organizational Change The Failure Of Many Institutional" (2012, May 05) Retrieved April 25, 2024, from
https://www.paperdue.com/essay/organizational-change-the-failure-of-many-111942

"Organizational Change The Failure Of Many Institutional" 05 May 2012. Web.25 April. 2024. <
https://www.paperdue.com/essay/organizational-change-the-failure-of-many-111942>

"Organizational Change The Failure Of Many Institutional", 05 May 2012, Accessed.25 April. 2024,
https://www.paperdue.com/essay/organizational-change-the-failure-of-many-111942

Related Documents

Organizational Change There are many organizations that use strategic planning to implement change in their services so that the facility runs in a more effective manner. Thus, the overall responsibility of healthcare providers is to offer the best level of care to their patients. For those organizations that follow the plan process, they have had solid outcomes with staff and patient feedback. During my period of research, I generally noticed that

Change Management Theory Change management is a discipline studied and implemented in various organizations. The existence of this discipline spans for over half a century currently. Thus, it is a discipline of old time, with quite a number of years in existence. However, it is surprising to note that despite the huge investments that various organizations and companies employ to facilitate organizational change studies still indicate that between 60% - 70%

Organizational Behavior - Analysis of Problems with the Top Leader Team at Greenlife Whenever an organization changes in any way, central problems in organizational behavior often result (Rousseau, 1997; Barley & Kunda 1992; Goodstein, 1994). This is evident within Greenlife, where the top leader team is demonstrating some critical failures and lack of cooperation. Organizational moral behavior can only be obtained through a true "cooperative effort among all employees" (Holmes, et. al,

Organizational Behavior The Transformation of JC Penny for the New Century Organizational behavior is the study of how the actions of individuals, groups, and structures influence the behavior of an organization. Organizational culture refers to the characteristics that define the organization and make them unique. Organizational culture refers to communication styles, management styles, interaction styles, policies and procedures, as well as the manner of dress within the organization. Organizational culture influences organizational

Organizational Behavior In a competitive environment, where change is the only constant phenomenon, learning and knowledge management are vital for sustenance and growth of organizations. A precise universal definition of knowledge can be elusive, because it is complex and manifests itself in various forms in individuals as well as in organizations. Individual or tacit knowledge is confined to the people who possess it and cannot be structured or managed in the

" (2003) IV. VISION and PERFORMANCE ANALYSIS Greene, Forster, and Winters (2003) report that charter schools typically serve disadvantaged populations. "The targeting of charter schools to disadvantaged populations I so common that many people have come to believe, incorrectly, that all charter schools serve disadvantaged students." (2003) One reason for this is that the "procedures by which new charter schools are created often encourage such targeting." (Greene, Forster, and Winters, 2003) Greene,