Maybe even a special area of the website just for them where they could color in a sock and "print" it for a small fee and have it mailed to them? They would love that. Imagine how that would go over around the holidays too, creating socks for special occasions with your kids' artwork on them. It was be very popular I think. The company has to move to a lighter, more fun-loving type of marketing too. The sock puppet is now the universal symbol of fun. And there is not a single sock puppet in their marketing. How dull is that? There could be more of a focus on "pin the sock on the puppet" games to find the nearest retailer, because today you cannot find that on their site. They also don't really have anything about sizes either, which is, well, inconvenient.

Conclusion

This company looks like it is trying to be too cool in the fashion centers of the world to be fun. It needs to loosen up. Bring kids into the marketing programs. Let them have fun with this, and also lighten up the images and bring energy to the website and all marketing materials. It is too dark and self-serious! Lighten up and have some fun. The pictures of the young...

How much more fun would it be to go to a site and see forts, games kids have created, see some creativity, light and life and energy coming out of this company. The message would need to change away from the serious, fashion-conscious young women to include everyone else, but this could be the best thing that ever happens to this company. Finally having a sock puppet mascot who gets into fun adventures as he goes through a fictional factory would be educational for kids and hilarious too. It would bring warmth and make the brand more human. It needs warmth and humanity to make it a brand and marketing you want to listen to. Finally, the company needs to have a much more active social networking strategy and have fun with the O-Zone Sock Puppet character, which could be very active on Facebook and Twitter, giving away special sock deals to friends and followers. To make the company and its marketing friendlier, more fun, fuller of life, warmth and a little craziness would go a long way. It takes itself too seriously now and needs to loosen up and have fun.