Parmalat Australia Ltd. Company Dairy Product Website: Essay

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¶ … Parmalat Australia Ltd. company (dairy product) Website: http://www.pauls..au / 1. Executive Summary: Needs outline: Brief Background issue general ? Main challenge o What problem gap existing current market o What proposal? (argument/) ? What expected result outcome? (How resolve challenge?) 2. Parmalat Australia Ltd.

Parmalat Australia Ltd. is an important presence within the global dairy industry. The company -- like any other economic institution -- encounters both challenges as well as opportunities from both internal as well as external environments.

An important shortage faced by Parmalat is given by a combination of factors, namely international policies, global operations and distribution of perishable products. All these translate into a problem with distribution, which is counter-argued by a proposition of improvement. The suggestions made are expected to reduce the times of distribution and to decrease the costs encountered with products lost through demise.

2. The organisation

Parmalat Australia Ltd. is one of the leading dairy companies at an international level. Throughout its existence, it has managed to create and consolidate an important competitive position. Yet, the company struggles with internal weaknesses and external threats. The best means to assessing the company is represented by the completion of a SWOT analysis, succinctly presented throughout the table below:

Internal strengths

Internal weaknesses

- Parmalat is a global leader of the dairy industry

- It has a wide market presence on all continents, ensuring as such an increased access to...

...

The company continues to however face…

Sources Used in Documents:

References:

Netessine, S., Tang, C.S., 2009, Consumer-driven demand and operations management models: a systematic study of information-technology-enabled sales mechanisms, Vol. 131 of International Series in Operations Research and Management Science, Springer

Strategic planning with SWOT analysis, College of Agricultural Sciences, http://www.das.psu.edu/research-extension/dairy/teams/planning last accessed on January 4, 2012

SWOT analysis: Indian dairy, Indian Dairy, http://www.indiadairy.com/ind_swot.html last accessed on January 4, 2012

2012, Targeting strategy, Business Dictionary, http://www.businessdictionary.com/definition/targeting-strategy.html last accessed on January 4, 2012
2012, Global website of Parmalat, http://www.parmalat.com/en / last accessed on January 4, 2012


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