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Instead of attempting to push sustainability, recycling, reverse logistics on CEOs, and continually persuade them to adopt these strategies, the leaders of these efforts in HP concentrate on selling the business benefits. Significantly reduced costs, greater innovation, greater revenue attained by producing products that are eco-friendly by design all contribute to HP's financial success. HP has the ability to recycle up to 60% of the materials in a printer, making the cost per unit to produce it much lower than competitors. This is one of the primary catalysts of their strength in the printer market for example.
At its most fundamental level however, HP is a model other companies need to emulate. Starting first with setting goals for sustainability and reducing emissions, increasing recycling and creating more opportunities for consumers to recycling, other companies could reap major cost advantages...
Second, deciding to quantify or measure the business benefits of recycling, reverse logistics and sustainability is also critically important. Finally, choosing to leave the world a better place for all the investments made to grow a business is not just noble, it's essential for any company to remain profitable grow over time. HP is showing what it means to really be a responsible steward of the planet, and has chosen to put investments behind this commitment. Other companies could learn from this example and choose to pursue a path of sustainability and profit, a win-win in any business, by choosing to invest in these programs.
References
Gunther, Rick. (2010) The pioneering past and future of HP's sustainability efforts. Greener Computing, 23(12), Retrieved from http://www.greenbiz.com/blog/2010/10/01/pioneering-past-future-hps-sustainability-efforts?page=full
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