- Words: 827
- Length: 3 Pages
- Topic: Business
- Paper #: 42497473
, Alder, G., & Phelan, S. (2009). Competitive bluffing: An examination of a common practice and its relationship with performance. Journal of Business Ethics, 87(4), 535-
553. Retrieved October 20, 2009, from ABI/INFORM Global. (Document ID: 1786751071).
This article examines the strategic use of bluffing and concludes that its value is often overrated, given it quickly diminishes in utility. The authors used a simulated competitive market game to prove their thesis, however