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Public relations came about as a result of the need to reach out to customers with the aim of informing me them about products and services being offered, especially after the Industrial revolution. In order to meet this need, professionals had to be involved thus giving birth to public relations. When public relations started, there were several developments that took place such as the identification of the two-way symmetric model as a form of public relations practice. This model emphasized on the evaluation of feedback from publics and then resolving the conflicts through two-way communication and eventually arriving at mutual understandings. This new approach to public relations was the most significant since it complements the earlier three approaches of publicity, public information, and two-way asymmetric (Stuart et al., 2007). This latest model is built on principles of communication as listening and on conflict resolution and the search for mutual benefits for both organizations and their publics. Due to this advantage this model has been experienced in the business world, civil world and religious world as well. For instance in the business world, the public -- private partnerships and...
The advancement of this model has also been supported by the ever emerging technologies such as the internet which have improved communication greatly.
The article that I found most applicable is JCPenney builds on 180 years of history to reach the modern consumer by Geoffrey Precourt. This article outlines the importance of building emotional bond with consumers as more important than tactical promotions and price cuts. This is a perfect example of the two-way symmetric model which emphasizes on two-way communications. Through this emotional bonding JCPenney was able to reach the targeted group, moreover there is the use of modern technology in the process. This is a very good example to use in communication with professional in public relations as it will bring about a quick understanding of the concept you are trying to explain.
In every organization the primary publics is the customer and they are the main focus of integrated communications. The reactions or actions of an organization affect customers, who are considered as stakeholders. Apart from customers, there can be certain individuals or…
References
Geoffrey, P., (2009). Event Reports, ANA Multicultural, JCPenney builds on
180 years of history to reach the modern customer. Retrieved from: http://www.warc.com
Stuart, B.E., Sarow, M.S., and L. Stuart. (2007). Integrated business communication in a global marketplace. Hoboken, NJ: John Wiley & Sons.
Richard, E., (2002). The Art of Cause Marketing: How to Use Advertising to Change
The European Commission, the executive branch of the European Union, is responsible for proposing legislation and managing its implementation, provides the greatest admission to lobby groups via its Directorates General (DGs). DG's are distinct divisions, made up of Commission staff that is accountable for precise responsibilities or strategy areas. DG's often check with experts and interest groups when studying specific matters falling within EU jurisdiction. In 2008, the European Commission
Competition Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry,
Public Relations Campaign Plan for Huntington County The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeRED emergency Notification System that it uses to
Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential
Cycle Network Many small and medium sized town are experiencing problems that were typically focused on larger urban areas. An issue that has a broad range of effects; from environmental to fiscal, from social population dynamics to the cultural environment of the city, transportation is one of the key factors that makes the modern urban area function. Fairfield City is located SW of Sydney and has an approximate population of 181,000.
By bringing into the equation of transitional services the special needs personnel at local colleges and vocational institutions, the interagency agreement described here will ensure that upon the student's eventual arrival at one such institution, there will be people familiar with his case and prepared to accommodate his needs. These respective agency types can then help a disabled student to train a focus on the specific career goals which