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Public Relations Campaign Plan for Huntington County
The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeRED emergency Notification System that it uses to communicate any emergencies to the registered members of the county. The system enables the county to telephone all targeted areas of the county, and it can dial over 50,000 number in an hour (Wentz et al., 2014). The main weaknesses of the system is that it only dials three times, and if a response is not received, it will not dial again. However, the system is smart enough to leave a voice message. The main threats to the system is in case there is a power outage and phone lines are affected it becomes impossible to reach most of the residents who have not provided alternative mobile numbers. The system has enabled the county to reach many of its residents in a short time and deliver emergency messages promptly.
The greatest challenge faced by the county is encouraging people to provide primary and secondary emergency contacts. There are individuals who have registered with the system, but they might have changed their numbers, which makes it impossible to reach them in case of any emergency. The county tries to inform residents to update their contacts with the system anytime they change their numbers, but reaching out to residents within the county has not been easy, and the county needs to encourage people to register. This problem mainly affects the people aged between 20-35 years who feel their privacy might be interfered with, and they prefer another method of receiving emergency messages. These publics prefer using social media to interact and receive...
Calling or having them register with the system has proven a headache for the county. It is for this reason that the county should consider implementing the periscope mobile application.
Action planning
The main objective of the campaign is to encourage people to register to receive emergency notifications from the county. The target audience is people aged between 20-35 years, but the campaign would also be geared towards all unregistered members of the community. Many residents feel that by registering and providing their personal numbers it soul invade their privacy, which is not the case, and this would be one of the main messages delivered during the campaign. Disaster preparedness of the community would only be well coordinated if the residents have the necessary information regarding the emergency, if residents do not enroll for the system it would be difficult to deliver key messages.
Huntington County has a Facebook and Twitter account, but these accounts have very few followers, which demonstrates that the county needs to encourage more publics to like and follow their social media pages. One of the key messages would be follow us on Twitter and Facebook to receive up-to-date information regarding any emergency within the county. Once the periscope system has been setup, the county could also have messages encouraging and demonstrating how users can make use of the system. The periscope app would ensure that users see videos of what is happening at a particular moment within the county. Television and radio advertisements would be the best way to encourage more residents to follow and register with the different systems. Running promotions can also be an effective way to have more residents register with the system. After speaking to the target audience, it was clear that most of them were not aware of the CodeRED emergency system. They did not know of the county's emergency social pages, but they were…
References
Shimp, T., & Andrews, J.C. (2013). Advertising promotion and other aspects of integrated marketing communications: Cengage Learning.
Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390-398.
Wentz, B., Lazar, J., Stein, M., Gbenro, O., Holandez, E., & Ramsey, A. (2014). Danger, danger! Evaluating the accessibility of Web-based emergency alert sign-ups in the northeastern United States. Government Information Quarterly, 31(3), 488-497.
Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31(1), 6-13.
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