- Words: 1454
- Length: 5 Pages
- Topic: Business - Advertising
- Paper #: 89460691
Based on this information, supermarkets can highlight certain areas of their floor space over others. The supermarkets can thus charge higher prices for the more premium spaces, giving suppliers a choice of where to park their products.
This practice is a win situation for supermarkets, allowing them to meet their duties to their stockholders and their employees. In fact, any increased earnings from the premium display places can be passed