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Product Analysis
Tennis world is an e-commerce company that is designed to become a market leader in the web-based sales of tennis rackets, balls, instruction videos, clothing and accessories. The company is located in the New York. Although there has been a recorded fail in many internet companies, the internet is still poised to support the e-commerce retailers. The failures have been attributed to access to capital with a business model that is unproven and revenue streams that are uncertain. Tennis world is set to overcome these problems with an easy to use website and a distribution system that is efficient.
Tennis world has a mission to provide tennis players with the best of what they need using the internet to lower the customers costs. The existence of Tennis world is based on the urge to attract and maintain customers and when this is followed, the other details will fall into place and our services will even exceed the expectations of our customers. Our target market is vast and it includes the young and old both men and women who play tennis and also those who have an interest in learning to play tennis.
Our unique selling proposition includes putting up instructional videos, reviews of products...
This will offer adequate knowledge to our customers or anyone else who may be visiting our site for the first time. As soon as one starts to click through anything that is relevant for them as a tennis player, they get carried away and find themselves placing orders since we stock all what they need. The key is not necessarily to make sales but also provide information to customers, to give them tools to make a decision on what is best for them (Traxler, 2012).
Market summary
Our main target market is both actual players and potential players who may have an interest in learning the game. We develop market segments that will enable us to reach our intended market. The demographical segment of our market will include men, women, the young and old, and no racial factors will be considered. Our psychographic segments will be both current and future tennis players in the market. Our geographical segment will be vast since the internet can be accessed all over the world by anyone and hence the large target market.
Marketing strategy
First we will develop the greatest e-commerce site ever known by anyone. We will create a site that…
References
Khurana, A. (2006). Ecommerce Marketing Plan. Retrieved November 3, 2012 from http://ecommerce.about.com/od/eCommerce-Marketing-Strategies/a/Ecommerce-Marketing-Plan.htm
Traxler, D. (2012). Launching a New Ecommerce Business. Retrieved November 3, 2012 from http://www.practicalecommerce.com/articles/3664-Launching-a-New-Ecommerce-Business
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