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Public Relations Strategy On The Fairfield Cycle Network Term Paper

¶ … Cycle Network Many small and medium sized town are experiencing problems that were typically focused on larger urban areas. An issue that has a broad range of effects; from environmental to fiscal, from social population dynamics to the cultural environment of the city, transportation is one of the key factors that makes the modern urban area function.

Fairfield City is located SW of Sydney and has an approximate population of 181,000. Demographically, more than 50 per cent of the population is foreign born, speaks little or no English, and is at medical risk from lifestyle behaviors that contribute to potentially serious health problems.

Fairfield City also lacks adequate public transport, and most of its residents remain tied to their cars for work, school, and recreation. This creates a serious environmental problem, parking issues, crowding issues and perpetuates the separate nature of the community.

To mitigate this issue, the Fairfield City Council developed an extensive, 120 km, cycle-way network that links to the major employment areas, as well as nearby cities. To encourage the use of the cycle-way, the Council invested in free loaner bicycles, ornamental art, and informative signs that encourage use of the cycle-way.

To encourage adequate usage, we suggest a tiered approach:

Develop a multicultural message that encourages disenfranchised populations to use the cycle-way.

Partner with other community organizations, social services, schools and businesses to...

Over 50 per…

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