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This was very annoying because I was in a rush and had already waited in line for a long time. Plus, I felt like the agent was trying to convince me to buy something that I just didn't need. And, the agent kept saying that nine dollars was cheap, but it was more than 25% of my daily car rental fee of 35 dollars. So, I really didn't view this as such a great deal. The prepaid gas option was also annoying because I had told the agent that I would only need the car for one day. Once again, I felt pressured to buy something I didn't need. After doing some research, I have discovered that rental car agents use aggressive selling because they make commission on expensive rental car add-ons (Travelers feel pressure at car rental counters, 2004). I would advise any marketing executive to tamper the level of aggressive sales pitches by rental car agents. Obviously, the add-ons are high profit items, but customer satisfaction should come first and future rental car agent training should teach agents when they are going too far. Agents should be rewarded on sales and customer satisfaction scores.
In summary, point-of-purchase advertising can help improve sales and customer...
Just like any advertising, point-of-purchase techniques should focus on meeting customer needs.
Bibliography
Liljenwall, R. (2004). The power of point-of-purchase advertising: Marketing at retail Washington DC: Point-of-Purchase Advertising International.
Schultz, D.E., Robinson, W.A. And Petrison, L.A. (1997). Sales promotion essentials. New York: McGraw-Hill.
Travelers feel pressure at car rental counters (2004, April 6). http://www.elliott.org/the-travel-critic/travelers-feel-pressure-at-car-rental-counters/
Please provide two different product examples of point-of-purchase advertising that you personally have recently come across (ads in-store, personal selling by a counter salesperson, etc.) and comment on the effectiveness to YOU of this type of advertising. Did you buy the product? Did the advertising annoy you? Finally, placing yourself in the role of a marketing executive; would you recommend spending part of the advertising budget on this form of media? Justify your response.
Bibliography
Liljenwall, R. (2004). The power of point-of-purchase advertising: Marketing at retail Washington DC: Point-of-Purchase Advertising International.
Schultz, D.E., Robinson, W.A. And Petrison, L.A. (1997). Sales promotion essentials. New York: McGraw-Hill.
Travelers feel pressure at car rental counters (2004, April 6). http://www.elliott.org/the-travel-critic/travelers-feel-pressure-at-car-rental-counters/
Please provide two different product examples of point-of-purchase advertising that you personally have recently come across (ads in-store, personal selling by a counter salesperson, etc.) and comment on the effectiveness to YOU of this type of advertising. Did you buy the product? Did the advertising annoy you? Finally, placing yourself in the role of a marketing executive; would you recommend spending part of the advertising budget on this form of media? Justify your response.
3 million buildings and plots of land. If it can conservatively be assumed that a minimum of five persons are affected for each business and a minimum of two persons for each building, then some 5 million people are directly involved in property-restitution claims - nearly a third of the population of the new Lander. (Blacksell et al., 1996, p. 200) Since December 1991, the number of claims filed with the
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Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's
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