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Quality Management
How Important is the Concept of Quality in Strategy Formulation?
Companies, products and brands rise and fall on the quality of each successive product generation or new service being offered to businesses or consumers. Quality is so significant of a factor in the success of companies that studies suggest that it is a critically important catalyst for successful innovating one product generation to the next (Nowak, 1997). Product quality is increasingly the only differentiator in increasingly commoditized, undifferentiated markets as well (Frankforter, 1998). Due to all of these factors, strategic quality management encompassing Total Quality Management (TQM) is now an integral part of strategy formulation in many industries (Calingo, 1996).
Analysis of Quality in Strategy Formulation
The integration of quality management at an enterprise level of strategy planning often is a recursive process, where a company literally "leans" how to make quality part of its culture (Calingo, 1996). Quality is never a one-and-done proposition;...
The continued growth of quality in strategy formulation is also predicated on the inherent cost advantages of doing this. Greater quality levels will drive lower production, operations and services costs by significantly reducing overall costs (Pruett, Thomas, 1996). By paying attention to quality companies also can begin to completely redefine their organizational development and new product introduction processes as well, often increasing their speed and profitability (Frankforter, 1998).
Quality then becomes an accelerator of continued organizational improvement. It becomes a catalyst of continued improvement as is inherent in the TQM framework and comparable ones like it (Calingo, 1996). The continual evolution of…
References
Calingo, L.M.R. (1996). The evolution of strategic quality management. The International Journal of Quality & Reliability Management, 13(9), 19-37.
Frankforter, S.A. (1998). Strategic total quality management: Corporate performance and product quality. Academy of Marketing Science.Journal, 26(4), 352-352.
Johannsen, C.G. (1996). Strategic issues in quality management: I. theoretical considerations. Journal of Information Science, 22(3), 155-164.
Nowak, A. (1997). Strategic relationship between quality management and product innovation. The Mid - Atlantic Journal of Business, 33(2), 119-135.
At the level of information system, the commitment to quality is materialized in the purchase of the latest and most efficient technological applications which support organizational activities, but also by the adequate training of the staff members on how to best capitalize on the technological appliances. The list of examples as to what elements constitute necessities in the cases of TQM adoption could go on for page, but the most important
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