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Here, interviews are predominant, with open ended questions forcing participants to express their perceptions and beliefs more thoroughly. These interviews are then processed through a series of coding practices which help extrapolate important concepts and the relationships that impact the social environment and the phenomenon being studied. Corbin & Strauss (2008) are well-known for their comparative analysis within the field of grounded theory. Here, there are three types of coding: open coding, selective coding, and axial coding. Open coding recognizes frequently used words and phrases, pulling them out for later analysis. Selective coding is the process was categories are created to link the concepts extrapolated in open coding. This process allows the researcher to disregard some concepts and create a list of core concepts that are paramount to the field of study. Corbin & Strauss (2008) state that selective coding is "the process that links all the categories and sub-categories to the core category thus facilitating...
The final step of this methodology is axial coding, which helps generate a stronger foundation for the core concepts developed in earlier coding processes. Unimportant categories are disregarded as this more detailed coding method narrows down on the important relationships between categories. Grounded theory is often seen as an appropriate methodology for studying participant perceptions regarding particular social phenomenon, as it allows for more fluid analysis of such abstract data sets. Through the methodology of grounded theory, abstract perceptions can be coded into categorical relationships that help researchers come to conclusions on social phenomenon.
References
Corbin, J.M., & Strauss, A.L. (2008). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). Thousand Oaks, CA: Sage.
Krippendorff, Klaus. (2004). Content analysis: An introduction to its methodology. 2nd edition. Sage Publications.
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