Rutgers: Personal Statement I am very proud to have lived all of my life in New Jersey: I love my state's energy, diversity, and forward-thinking attitude. My desire to seek a Rutgers education is a natural extension of my status as a New Jersey resident. Rutgers' vast resources would give me a 'total education' both inside and outside of the classroom. Within its classrooms I would be able to explore the full range of my interests in business, economics, marketing and communications. The fact that Rutgers' business and communication majors (my two primary areas of interest) are competitive majors increases my determination to become a part of a prestigious, challenging program. I wish to emerge from Rutgers better able to compete in the world of commerce and to become a true leader...

As a future businessperson, it is very important that I understand the psychology of my clients and customers. In my classes, I could debate and discuss various issues of interest spanning from the economy to how consumers perceive advertisements. Then, at campus events and in informal dialogue, I would have the opportunity to engage in invaluable networking opportunities with my fellow undergraduates. I could create connections with others on a human level (which is such an important part of the business world) and be pushed out of my comfort zone in terms of my ideas and awareness of what is possible.
Only if future business leaders question conventional wisdom can they succeed: in today's competitive environment, it is essential for entrepreneurs to have truly innovative ideas and concepts to get the attention of the public. A Rutgers education would enable me to become such a business leader and…