Starbucks vs. Tim Horton: Mission Statements and Leadership Mission and vision statements are important in any industry setting because it gives organizations directions on what to do for them to achieve their goals and objectives. They are important because they guide every step and action that is taken within and outside the business. Its influence can be seen from the way it touches on the operations of the organizational leaders. Often, it is possible to predict the leadership style used in business by looking and analyzing at its mission or vision statement (Roderick, 2016). For example, Starbucks mission statement reads, ‘To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.’ The mission statement confirms the company’s commitment to servant leadership. In contrast, Tim Horton’s mission statement reads ‘To be the industry leader through commitment to excellence in people, product quality, value, cleanliness, guest service, and community leadership.’ The mission statement shows that Tim Horton uses traditional leadership style. The following study identifies the significance of the mission and vision statements to Starbucks and Tim Horton especially in defining the leadership styles adopted.

Comparison

From the onset, it is evident that the mission statements for the two companies are similar because they show their intentions to grow and take control of the market. The statements are specific to the future of the companies. Moreover, the two mission statements have set the means that the companies will use in achieving the goals. For instance, they consider hard work and innovation as the paths to success. However, Starbucks’ mission emphasizes the need for conducting business operations building relationships and good reputation. The business does not want to focus only on success but also on the way employees are handled and how the society...

However, Tim Horton’s statement focuses less on reputation but more on attaining success. It reiterates the need for employees to be committed, persistent, and obedient as antecedents to the success of the business (Richelieu, 2014). Moreover, Tim Horton does not focus on the need to treat employees well and make society happy with the way the business runs its daily routines. It is only interested in making profits and growing its turnover. Therefore, Starbucks leadership cares about the welfare of the effort enabling it to succeed and even the influence it has on its clientele. The leaders feel that employees are human beings and can get hurt or happy depending on how they are treated. However, Tim Horton’s mission statement does show how the leaders prioritize it success and employees’ management is a non-issue.
The mission statements are also important in showing the culture that the leaders of the organizations promote or encourage among their employees. For instance, Starbuck’s mission makes employees relate well among themselves and their leaders. As a result, they find it easy to air their concerns and receive positive responses. However, Tim Horton’s business culture is relatively worse because relationships with their leaders or within themselves are not emphasized (Foster et al., 2011). Therefore, there are increased chances that employees hate work, find it hard to establish and maintain positive relations, and discharge their responsibilities. The employees are also unhappy and demotivated thus increasing chances of them producing poor performances. Therefore, it shows the traditional leadership style in the company, which does not consider the trends in employee management.

Starbuck’s mission statement suggests that its leaders are humble, tolerant, assertive and good motivators (Parris & Peachey, 2013). They find time to listen and correct the way they do things if they are in the wrong.…