- Words: 9576
- Length: 22 Pages
- Topic: Business - Advertising
- Paper #: 41357392
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6).
The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.
2. Decision Making Process Theories
Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at