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For instance, the product mix did not cater to the customer's demands for new internet-related and multimedia products. The low variable pay for junior employees also seemed to be the cause of employee attrition and resulted in poor productivity, as new employees were less aware of product strengths. Thus, when asked by the prompt, "could these issues have contributed to the poor sales performance of your store?" The answer was a resounding yes.
List four key points from the reading assignments that were emphasized in this simulation.
The four key points were the "problem solving steps," involving
1) Defining the problem (poor sales and pending legal action)
2) Analyzing data (such as rates employee attrition, prices of the store's competition, and altered customer demand)
3) Evaluating and selecting potential solutions...
It encouraged me to analyze all extant data to the fullest extent possible and come to a conclusion only after defining the different causes of the problem. It helped me recognize that both problems and solutions must be approached from a multitude of different angles, while still keeping in mind such practical realities as cost.
Ultimately the use of multiple forecasting techniques serves to increase the knowledge of a market and minimize market entry risk. How would you forecast sales force size in a specialized industry, for example, aircraft? As the demand for aircraft is defined by a select set of customers who have highly specialized information needs, defining the sales force size for aircraft would be easily accomplished by looking at the average sales cycles
Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Differentiation relates to how 'different' the product is from others in the market, in relation to its quality or the value and services it provides. For example, Kashi cereal is differentiated from its 'big name' competitors like Kellogg's by offering a healthier, all-natural type of cereal.
By clearly defining the problem, it is more assured that the root of the problem is identified as opposed to a symptom of another problem. Then, I would most likely institute a brainstorming session with my co-managers or even the entire sales team to evaluate potential solutions. It is far more likely that the combined brain power of the entire team that logical solution are created but it would
Strategic Review Mr. Schmoe's performance over the past four years has been quite poor. Essentially, Mr. Schmoe made no changes to the strategy, and while that worked initially, the company's performance has deteriorated, and is at present in a bad state, where our best products are entering decline and we have no new products in the pipeline, as we still have older models on the market that are making no money.
warp! Having examined the performance of Joe Schmoe, it is believed that some attention to the fundamental principles of cost-volume profit analysis and to the product life cycle will immediately allow Clipboard Tablet Co. To perform better, since it is getting the chance to re-do history. This paper will outline the basic strategies, along with their outcomes, and an analysis of why these strategies delivered better (or worse, as the
Perceptual Maps complete simulation login phoenix. username shannont7426 password 07071983st. click classroom tab page week 4 simulation complete assignment: Complete simulation, Using Perceptual Maps Marketing, located student website. Simulation: CruiserThorr The situation The situation profiled in the case study is that of CruiserThorr, a motorcycle company that once had an illustrious reputation, but has since fallen upon hard times. CruiserThorr is known for its dominance of the 'luxury' motorcycle market, offering high-powered vehicles