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Sir Richard Branson: Development of an Entrepreneur
Each individual is the result of his interactions with the environment surrounding him. It is true that we are all characterized by a certain doze of inner individuality and personality, but much of our development depends on social interactions. The attribution theory explains this by pointing out that people have a tendency of self-attribution. This is also true in the case of Sir Richard Branson, whose development came to be affected by numerous attributions commenced in early childhood. Despite some of these attributions being based on feelings or stereotypes, which sometimes resulted in first-impression errors, their role in the formation of the mogul is undisputable.
Branson was taught in his early years the importance of independence, thinking and the necessity to continually challenge oneself, while in the meantime helping others without non-required intrusion. These lessons were attributes of his own family and the developer came to implement them, at great rates of success. For instance, Branson comprehended the need for team work from the time their mother was challenging him and his two sisters. Today, he challenges his employees, and stimulates them to work in strong, self-monitoring and self-efficacy spirited teams. "Branson […] relishes teamwork and brings it into play in his entrepreneurial ventures. He has 'an advisory team whose job is to capture his entrepreneurial ideas and wrestle them into some kind of corporate structure that is both attractive to investors and palpable to him.' He also gives others opportunities to develop their ideas into business ventures that he backs" (McCuddy and Morgal).
But not only that he guided himself by attributions, he also became their target. Probably the most relevant example in this sense is offered by the years spent in educational institutions, where he struggled due to dyslexia and poor eyesight, resulting in a poor social perception of the future entrepreneur. It could be possible that his being attributed the perceived characteristics of laziness and stupidity motivated him to prove his worth.
Reference:
McCuddy, M.K., Morgal, M.L., Sir Richard Branson: Development of an Entrepreneur
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