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¶ … Social Network for Racers
Business PLAN
RacerTimes.com provides a social media platform that can be regarded as the very first dedicated international hub of the automotive and motorsports industry. It is posed to benefit both users and client by its user friendliness as a platform which helps the automotive and motorsports industry connect and understand their clients in the delivery of an endless variety of schemes which exposes and improves motorsports and social media marketing in many ways.
The growth in the motorsports advertisement industry has seen it develop into a multi-million dollar industry (DeMoss,2012).The social media as a collaborative and advertisement platform is noted to have a key role within the motorsports industry (Street & Smith,2010). The company will also partner with other media companies in realizing its marketing objectives as noted by Bode (2010)
At RacerTimes.com, we are gearing to execute a unique business model supported with an award winning revenue growth model coupled with very low operating costs. Most of our revenue will be derived from sponsorships, events organization initiatives, sale of branded products as well as monthly subscriptions to our online RaceTimes products. Assuming that we complete out capital raising prospects by mid next year, RaceTimes would be able to expand its sales as well as marketing initiatives to help in establishing a dependable revenue base. As if January 31,2011, RaceTimes had $800,000 in cash and another $500,000 in operating as well as capital lease obligations over the coming...
RaceTimes Inc. has no debt and has not resorted to any form of credits.
Company Profile
Our Vision:
RacerTimes vision is to change the automotive and motorsports world to an easier more accessible world, to create a channel between race drivers and sponsors, to create opportunities that yet to be created, we make this possible by offering you a website that will help you stay connected weather you are an individual or a company.
Our Mission:
RacerTimes ultimate goal is to be the international hub of the automotive and motorsports industry and to benefit both users and client by that we have created a user friendly platform which helps the automotive and motorsports industry connect and understand their clients, to deliver endless variety of schemes which exposes and improves motorsports and social media marketing in many ways.
What is RacerTimes:
RacerTimes is the world's first motorsports and automotive focused social networking website, creating a channel between race drivers and sponsors. Carefully engineered to provide the most efficient atmosphere and environment for all fields in automotives and motorsports.
Who are we targeting and why:
1. Race Drivers
- Race Drivers are what drive your advertisement so they are a key asset to your advertisement, weather on track or online drivers have a great impact on advertisements
2. Race Teams
- Race Teams prepare the driver and make him race ready so without a team a driver wouldn't be…
References
Bode Racing (2010).Marketing Proposal.
http://www.bobbode.com/MarketingProposal.pdf
DeMoss, V (2012). Take Your Team To The Next Level! -- Effective Motorsports Marketing, Part 2
http://www.performanceracing.com/magazine/online_bonus_feature/motorsports_marketing_part_two.html
http://www.sportsbusinessdaily.com/Daily/Issues/2010/12/Issue-56/Events-Attractions/Motorsports-Marketing-Forum-Examining-The-Role-Of-Social-Media.aspx
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