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First section would be understanding the profile of the SME being studied. Inasmuch as the researcher would like to test for the feasibility of social media as a platform for marketing SMEs, the researcher must first understand the nature of SMEs as business entities and as compared to large businesses. Creating the profiles of SMEs would give more understanding of the possible differences (and similarities) that could emerge in the process of analyzing the survey data. These profiles would potentially help determine the nature and cause why social media as a medium for marketing promotion would work for specific types of SMEs only (this, again, is a hypothesis that would be tested for significance).
Another type of information...
This would give the researcher an idea the level of exposure of SMEs in terms of promoting their businesses, and the extent at which they have promoted their businesses through specific types of platforms. Another critical set of information for the survey is the attitude and perception of SMEs about social media as a marketing platform. SMEs will be asked about their receptivity to social media as a platform for marketing their products and/or services. The SME profile, current usage of marketing media, and attitude towards social marketing as a platform for business promotion would all be designed as closed questions.
Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness. Community In sociology the word community is often used to refer to a group that is organized around common
Safeguarding the privacy of the respondents is vital. Setting a certain criteria to guarantee the security and privacy of the respondents will be useful like informing the respondents that their names will be kept confidential, their location and company will be mentioned only if they give their consent, participation is completely voluntary, and it cannot be imposed. In any way, no such information will be publicized that can help to
New Regulatory Framework for Telecommunications in Jordan Jordan Telecommunications QUANTITATIVE RESULTS AND ANALYSIS Chapter X presented the pre-test results of the pilot study that used qualitative data collected from the interviews with Jordanian dignitaries. This chapter presents the quantitative results from the survey administered to the larger representative sample of respondents from Jordanian businesses. The interviews conducted for the pilot study and a review of the literature supported the development of questions used in
The use of the Internet and social networks will continue to accelerate in their use of learning platforms as a result. The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support
Methods Preferring to use a quantitative approach to provide the business community with numerical data it can use to transform organizational practices and increase employee retention, I will be using a survey as the primary instrument of data collection. Pennsylvania State University (2006) defines a survey as “a research method for collecting information from a selected group of people using standardized questionnaires or interviews,” (p. 1). While the central component of
The majority are in the Developing Phase (45%) with just 3% in Optimizing. This indicates that there is a strong need for greater integration of social networking, permission marketing and customer information management in many e-commerce strategies today. The results shown in Figure 3 also indicates there is significant upside potential for companies who attempt to grow quickly through the integration of social networking, trust-based permission marketing based on