Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
They will tend to see the Brazilian company as a source of lower priced services, but the negotiation position needs to be such that the client will receive a high quality product, but at least for the average, market price. As a customized pricing methodology, the website design company could potentially offer integrated packages with different products and services that can include discounts on the number of emails provided, larger storage capacities, free consulting services etc.
With Apple Computers, the reasoning is perhaps entirely different. Given the company's international presence, volume of activity and established international presence, the preference should be for a standardized global approach, which should include a standardized presence in Brazil as well. Certainly, some voices may propose the idea according to which the approach should be customized to fit exactly the Brazilian market. This opinion does not stand in the case of Apple. For example, the brand is standardized throughout the entire world and the logo is also recognizable in any part of the globe as the bitten apple.
However, the difference between the two companies is that Apple Computers...
From this perspective, the company is a leader and it can afford (even more, it is strongly indicated) that it have a common, standardized marketing approach throughout the world. A small website design company from Brazil cannot afford to act in this manner, especially not on a foreign market like the U.S. one. In Brazil it can choose to mix the standardized with the customized approach, but on the U.S. market it will need to go entirely with a customized approach in order to be able to penetrate the market and remain competitive there.
The honest conclusion would be that a large company can afford a standardization policy in Brazil, but that other smaller ones, which are not market leaders, should necessarily adopt a mix of both standardization and customization, which would allow it to reduce some of the costs of customization, but also be very applied in terms of some of the other elements of the marketing mix. At the same time, a more complex market in terms of competition, product and market segmentation, such as the American market, will require a more customized approach.
Information Technology Customization and Standardization: A View of Cloud and Grid Computing Sequencing a genome, storing vast video libraries, or utilizing a non-essential application for occasional use are all functions performed within the realm of information technology. Meeting a particular task need was once the challenge of the end user or organization to ascertain their current and future use to guide their technology purchases. In the not so distant past, limitations of
Learning Theory and Its Implications for the Theory and Practice of Instructional Design Paradigm Shift in Instructional Learning Theory PARADIGM SHIFT IN INSTRUCTIONAL LEARNING Because of the global changes transforming every aspect of life there is a need to transform traditional instruction into learner-centered instruction. This requires a re-thinking of the roles played by the teacher and the students in the learning process which involves a major change in one's basic assumption
Creating Sales * This is a Sample of What a Harvard-Style Title Page Should Look Like Best Practices for Creating New Sales in a Foreign Market Location Hangzhou Tongheng European Market Ukraine Best Practices for Creating New Sales in a Foreign Market This research paper is designed to look at the expansion that Hangzhou Yongheng hopes to make into markets in the Ukraine and how that expansion will work. The goal of the manufacturer is to produce a
McDonald's New Challenges A look at how socio-culture trends such as obesity will require that McDonald's breaks from standardization on a grand scale (Fitness Mantra, 2007) Industry Overview Influence of Culture and Demographics Supporting Work McDonald's is the multi-national company (MNC) that has worked to break through internal barriers on a global scale. McDonald's has been at the forefront in new market expansion and the organization has now covered nearly every market on the globe (Lafontaine
Operations Management Supply Chain Management at Dell Computer Corporation Supply chain management systems have historically been designed to bring increasingly higher levels of automation and standardization of processes throughout supplier relationships, fulfillment, quality management and services. Throughout the latter half of the 20th century the concentration on lean supply chain performance sought to drill out every errand and unnecessary step and costs from supply chain collaboration, planning and execution (Foreman, Gallien, Alspaugh,
Problem Solving Case Study Merging Information Technology and Cultures at Compaq-Digital (B): Becoming a Single Firm The many challenges and opportunities evident for Compaq and Digital Equipment Corporation (DEC) illustrated in the case study Merging Information Technology and Cultures at Compaq-Digital (B): Becoming a Single Firm are analyzed and evaluated from a strategic perspective in this analysis. Both companies have drastically different cultures, which made the challenges, opportunities and threats of the merger