Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Porter's Generic Strategy
Porter's Generic Strategies relate to the strategies that different airline companies follow in order to be profitable; e.g., to keep their position as a low-cost, no-frills airline, or a more costly airline with plenty of comforts, or a small company with specific routes that others may not have. Porter's three generic strategies are "cost leadership," "differentiation," and "focus" (IFM).
Cost leadership relates to when a company sets out to be the lowest cost airline in the industry; in other words, the airline leading all others in low fares. However they do that, whether it is using "proprietary technology," or exclusive access to the raw materials needed to fly commercial planes, they are cost leaders when it comes to economic fares (IFM).
Differentiation is setting an airline apart from others because it offers certain "attributes" that other airlines don't offer. It may for example offer sleeping facilities for overseas flights, or meals (which are rare in the airlines now). And focus means that the generic strategy of an airline is to serve something that is exclusive or specialized in a "niche market" (IFM). There is a "cost focus" (giving an airline an advantage because its fares are 12% below the average), and there is "differentiation focus"...
Airways is following a strategy of "expedience rather than out of love" (Lawton, 2013). While the merger was driven at least in part by trade unions and the "senior management of U.S. Airways," it embraces a strategy that involves the improvement of "operational efficiencies" of U.S. Airways, writes Thomas Lawton in U.S. News & World Report. Both the companies in this merger are considered "buoyant" and financially strong, Lawton explains. The combining of their assets means customers on American Airlines (which is what the new airline will be called) will have "a broader network, more choices, and better service" (Lawton, p. 2).
Which of Porter's generic strategies applies to this strategy of U.S. Airways to join forces with American Airlines? The likely answer is Porter's "Differentiation" principle, which means that travelers will have more routes to choose from on a global scale than any other airline. The merger will make American Airlines the largest airline in the world. No doubt "cost management" and "operational efficiency" are issues that both airlines involved see as a benefit. What is challenging, Lawton explains,…
Works Cited
IFM Management Technology Policy. (2010). Porter's Generic Competitive Strategies (ways of competing). Retrieved March 10, 2015, from http://www.ifm.eng.cam.uk.
Lawson, T.C. (2013). Why American Airlines and U.S. Airways Tied the Knot. U.S. News
& World Report. Retrieved March 10, 2015, from http://www.usnews.com.
Le Clair, C. (2013). Business Agility And The Odds Of A Successful American Airlines
and U.S. Airways Merger. Forbes. Retrieved March 10, 2015, from http://www.forbes.com.
Strategy Implementation at Kraft Foods Strategy Implementation at Krafts Foods This paper presents an analysis of the strategy implementation at Kraft Foods by analyzing different internal processes and systems which can impact the strategy implementation process in a positive or negative way. It includes an analysis of the people, processes, systems, and culture at Kraft Foods and evaluates their contributions, impacts, and strategic fit with its mission, strategy, and corporate principles. This paper
That can get them into a lot of trouble. In short, uncertainty is always going to be there in the business world. Nothing is one hundred percent certain when a person is owning and operating a business. During a time when economic uncertainty is higher than normal, there is even more uncertainty that has to be addressed. Overall, though, most uncertainty falls into levels one and two. By the time
Airway Pressure THE EFFECTS OF AIRWAY PRESSURE RELEASE VENTILATION AND HIGH FREQUENCY OSCILLATION VENTILATION ON THE HEART - SPECIFICALLY WHEN THE PATIENT HAS CONGESTIVE HEART FAILURE. MECHANICAL VENTILATION CONGESTIVE HEART FAILURE AIRWAY PRESSURE RELEASE VENTILATION (APRV) APRV & CONGESTIVE HEART FAILURE HIGH FREQUENCY OSCILLATION VENTILATION (HFOV) HFOV & CONGESTIVE HEART FAILURE MECHANICAL VENTILATION Mechanical Ventilation refers to the process of helping the normal breathing process of an individual when his breathing patterns are compromised due to either a pathology
Airway Pressure on Cardiovascular Performance HEART-LUNG CONNECTION The Influence of Mean Airway Pressure on Cardiovascular Performance Breathing, also known as pulmonary ventilation, is the basic connection between the heart and lungs (Williams & Whitney, 2006). The connection allows air between the lungs and the atmosphere and the exchange of gases between the air and the alveoli in the lungs. Body receptors can detect changes involved in the movement of air and the
Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop
Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands