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¶ … STRESS THIS ENOUGH).
The Media industry has a severe influence on the masses and people often end up being unable to differentiate between normal attitudes and attitudes that they take on because the media wants them to do so. The way that women and men are shown in television commercials has drawn significant attention from the general public and has made it possible for many to acknowledge that advertisements can generate provocative arguments. While most people realize that it is essential for the media industry to use gender roles as a tool to encourage particular viewers to buy products, it is surely difficult to look away as some commercials tend to be discriminatory and to induce certain thoughts in individuals watching them.
In order to gain a better understanding of gender roles and their relationship with the media industry, one first needs to consider advertised products and the concept of advertisement...
Some products are directed at a specific gender and it would not be socially acceptable for them to be promoted by using individuals belonging to the other gender in them. For example, cleaning products are typically promoted using a woman character while beer commercials normally show men sitting around and watching a sports game as they enjoy their beverage (Gunter 79).
The media world supports a vicious circle as advertisements are created using social standards and as social standards develop as a result of television commercials. The media virtually encourages gender stereotypes through promoting the belief that it is perfectly normal for particular individuals to put across certain types of behavior. People are even probable to regard a commercial presenting cleaning products used by men as being absurd, considering that society generally promotes the belief that women are in charge of household…
Works cited:
Calvert, Sandra L. And Wilson, Barbara J.," The Handbook of Children, Media and Development" (John Wiley & Sons, 2010)
Gunter, Barrie, "Media Sex: What Are the Issues?"( Routledge, 2002)
Kirsh, Steven J. "Children, Adolescents, and Media Violence: A Critical Look at the Research," (SAGE, 2006)
Lindberg, Sara, L. "Gender-role Identity Development During Adolescence: Individual, Familial, and Social Contextual Predictors of Gender Intensification"( ProQuest, 2008)
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