Streamlining:
Using the concept to redesign a chair, camper, lamp, and radio
In contrast to artistic images from eras such as the rococo and baroque, the 20th century design movement known as 'streamlining' attempted to reduce everything from homes to ordinary household objects down to their most essential, sparest forms. The popularity of this movement is embodied today in such iconic structures as Apple's iPad and iPod, where function and form are seamlessly integrated: the simplicity of the design mirrors the simplicity of using the device. Streamlining originally became popular in the 1930s, an era with many parallels to our own in terms of the political and economic unrest and fears of rapid technological change. All of this was fused into a desire for simplicity and clarity.
"America in the 1920s and early 1930s was an increasingly machine-driven culture…. The result of streamlining was not only the appearance of speed in every kind of item (ironically, often in thoroughly grounded objects, such as homes), but also a diversion from the attention of that item's actual inner workings. Like the Moderne, and opposed to the principles of machine purity, streamlining concealed" the object's innate functions.[footnoteRef:1] Rather than focusing on the inner complexities of the device, streamlining made even the most manufactured objects look basic. [1: Ben Lisle, "Modern design and the machine aesthetic," http://xroads.virginia.edu/~ma01/lisle/30home/modern/modern.html]
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