, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV

Advertising Q’s What does it mean to say that “money is invested in advertising?” Is all advertising an investment? Illustrate. When one says that “money is invested in advertising” it quite literally means that money is invested in producing ads. For example, as Olson (2001) points out, the cost of producing a 30-second TV spot is roughly half a million dollars. That’s a lot of money for one commercial—but major corporations will

Part II. Meta-Analysis: Critiquing What You Have Done Data thus far on negative campaigning has been mixed, with some research suggesting that it can be profoundly mobilizing to the party faithful of a generally dispirited American electorate (Jackson & Carsey 2006; Martin 2004), while other anecdotal studies suggest it can alienate the public. Polling individuals from a cross-section of elections allows for a wider array of demographic data, and reduces the

Then, a fourth reason is that reality shows can sometimes reveal situations of success, which in turn inspire and motivate the audiences to change their lives for the better. Examples of such shows include Dr. 90210, in which plastic surgeons operate on patients, change their appearance and as such increase their self-esteem, or the several shows revealing people fighting, and beating, obesity (Goodman). These types of reality shows set the

The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is

actor James Garner's accomplishments and his "greater importance" to the history of television as a whole. Actor James Garner became a legend in Hollywood because of his "manly man" portrayals of characters like Bret Maverick and Jim Rockford. He has been honored for his work, and his portrayals helped make television a more popular medium in its early years. When Garner was still in his teens, he came to Hollywood,