UK Public Limited Company Vodafone PLC Goals  Essay

Excerpt from Essay :

UK Public Limited Company

Vodafone PLC

Goals, mission of the company

The vision of Vodafone PLC is to enrich customers with products and services that are unique through power mobile communication. This vision spells the innate intention of the company from its generation up to any near future. The vision statement lets the company anticipate for global existence and dominion through its profit elicitation while delivering quality products to customers. The vision brings to us the real picture of the organization. It is made up of the aspirations and hopes the organization aims to achieve after a certain period. It is a framework for the present and future performance of the organization. The vision of Vodafone PLC is to make mobile network systems a "nervous system" that incorporates connected markets within Europe, U.S. And Japan.

The mission statement of Vodafone PLC helps to explain the reason why the company exists in the market. It is a representation of what the senior managerial sector of the organization focuses to achieve after a period. The mission of Vodafone PLC is to be a communication leader in a necessarily connected world.

b. Objectives of Vodafone PLC and its comparison to a private company

Vodafone PLC has various objectives in the market. The objectives are definitive statements that spell the future position of the organization. They are quantitative and qualitative in nature. Vodafone Company aspires to become one of the leading brands in the world. The organization has utilized a number of marketing strategies and options, which enabled it to meet all the stated objectives of becoming one of the top five brands in the global market. Vodafone PLC seeks to retain the market leadership for a long period after clinching the top five positions. Vodafone PLC intends to stretch its services in the emerging market like Africa and Asia. The markets keep emerging and remain dynamic every day. The organization aims at taking advantage of this emergence in order to arrive at a good and stable position in the global market. Moreover, Vodafone PLC has objectives raised at introducing innovation in mobile use by making use of sophisticated technologies and gadgets in the market (McDonald & Burton 2002, p. 85).

When compared to a private company, Vodafone has objectives that are similar and common in the market. The only advantage that the organization has is that it has managed to exist in the global market. The rate of awareness is high and cannot be disputed. Moreover, the company relishes support from the emerging markets and technologies, something that cannot be integrated with ease within a private company. Unlike a private company, Vodafone PLC relishes openness while operating in the global market without many economic and financial restrictions in the market.

c. Stakeholders, and how they meet the objectives of its different stakeholders and strategies used

Vodafone PLC has a many stakeholders in the market. Some stakeholders are internal like the employees while others are external like customers. Other stakeholders include the board members, and other members of the organization. In order to achieve productivity within the organization, stakeholders play the role of exemplifying achievement of six goals. Some of the immediate goals are aimed at making Vodafone PLC as one of the UK's leading communication channels and making responsible corporate leaders.

Investors within the corporate invest in the organization hence making it see possibilities of achieving its goals and objectives. Business customers are entitled to access and marketing of the company's products and services in the market. Moreover, non-governmental organizations play the role of balancing the organization's performance in order to be in line with specifications from the public. Other stakeholders within Vodafone PLC are the industry and business consumers. All these stakeholders have one goal of making Vodafone PLC achieve its goals and objectives in the market.

2. Impacts of the following on Vodafone PLC

a. The UK economic system

The UK economic system is a pertinent factor in determining what takes place in the UK markets. All the businesses like Vodafone PLC have their operative activities determined by the UK economic system. The UK economic system refers to a model of operation in which all of the UK economic structures have been structured in the market. The system is imperative to credit accrual and continuum of businesses in the market. For instance, it becomes less easy to make a profit and establish permanent models of the business establishment and continuity with the use of the system.

The existence of Vodafone PLC has been the UK economic system actively. The system has enabled Vodafone PLC to have its state of operations based on every mechanism in the market. When Vodafone PLC first entered the market, it was easy to find international or global connotations in its practices. Nonetheless, the existence and use of structures laid out in the UK economic system has enabled Vodafone PLC to have a clear strategy like the one used to gauge production and forecast on future magnitudes and trends of operation in the market. Moreover, the UK economic system has enabled Vodafone PLC to have a rudimentary skill of existing with its rival economies since the central idea behind the system is for equity of production and easiness of operation in the local and international market.

b. The UK government policies-fiscal policies including monetary policy

The UK government fiscal policies are essential for the general security of Vodafone PLC in the local and international market. Security is needed in every department of production within Vodafone PLC companies and step-companies in the global market. For instance, the company deals with delicate telecommunications services. These services are crucial to the general growth and development of the social communication trends in the market. As a service provider PLC, Vodafone PLC ensures that it meets the standards set by the government as regards transfer of information and communication through various sources and recipients in the market. Security of production, transportation and use of the telecommunication products and services has been assured by the UK government fiscal policies and other policies.

The policies ensure that production within Vodafone PLC has been maintained within credible levels of production and service in the market. Continuity measures are dictated by the policies conceived by the company. Moreover, these policies have direct effects on the general productivity of the company. In the local and global market, Vodafone PLC feeds on telecommunication innovation and technology. These facets are a dictate of the immediate governments. Therefore, the policies enable the company to yield a profit in everything it does besides providing equitable and quality products and services to clients. With these policies operating within the policies laid by the company, the company ensures a competitive advantage.

Vodafone PLC operates within a number of economic models. The models were developed with the sole purpose of determining the past, present, and future trends of operation by the company. With this consideration withheld, it becomes vivid for the company to strike lucrative measures in the local and international markets. Vodafone PLC is known to involve a number of marketing trends like the social media and embrace of new technologies and its applications like the internet. These are part of the economic models used for productivity within the company. Moreover, Vodafone PLC uses policies laid out by the government in order to arrive at equitable monetary policies in the market.

c. Competitor policy

Competition is a common facet in every business globally. The structural mechanisms put forth by Vodafone PLC are geared at making production and consumption effective and efficient in order to scale high demands in the market. The Vodafone PLC has policies that are used to manage competition in the market. As a telecommunication company, Vodafone PLC has rates that match with those of customer tastes and preferences. In most cases, the company has managed to use its policies to retain value and quality of its services on the market. Some of the competitor strategies include directives to have a continuum of production and innovativeness in the company, the use of modernized technologies and applications, and increasing awareness among clients in the market. This will assist the company to stage equitable balance in the market and hence avoid being thrown out of value by the competitor companies (Nu-chtern 2008, p. 78-89).

The company appreciates competition as one force of increased productivity and value creation in the market. The competitor policies established are not directive to overcoming competitor creativity and production in the market. However, the policies are directed at establishing a higher platform of production that ensures an increased value in production and awareness creation over its products in the market.

d. Regulatory policies

Regulation is another necessary facet used in production and continuity within Vodafone PLC. Regulatory policies touch on several aspects concerning production, servicing, and continuity of business with the company. What comes out clear is the fact that Vodafone PLC exists amidst other telecommunication services in the world. With the establishment of the company in various nations,…

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