- Words: 938
- Length: 3 Pages
- Topic: Business - Management
- Paper #: 2543812
CQI is often seen as more forward- or futures-based compared to TQM, which is more of a series of techniques and initiatives to unify an organization around a common theme of quality and performance to customers' expectations (Lonial, Menezes, Tarim, Tatoglu, Zaim, 2010).
Unique Contributions To Quality Each Provides
TQM is ideally used for enterprise-wide shifts in strategy to be more quality and customer-driven while CQI is more oriented toward a