Comparing LinkedIn and Twitter for customer engagement

Social Media Strategy Memo

Internal Memo on the Value of Social Media

VP, Marketing

Using Social Media to Listen and Connect With Customers

The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.

Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers

Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site that is very career-focused with each person having a profile that resembles a resume. Some employers are using LinkedIn as a resume instead of the more formal document as a means to screen potential employees. LinkedIn is an ideal social networking site to use for prospecting for new customers as well.

There are social networks entirely committed to image-based content including Pinterest and to a large extent Google+, while others are more focused on social interaction, including Facebook. Of the many types of social networks, LinkedIn and Twitter are the most effective for our company to use in connecting with customers.

Recommendation

It is recommended that our company get both a LinkedIn and Twitter account and begin connecting with customers to listen to their comments and see how we can serve them. Specifically on LinkedIn, creating a customer community will help to better understand what they are looking for in terms of new products, services, and how our company can anticipate their needs. It is recommended that our company sign up for LinkedIn and begin building customer communities to better connect with them. Twitter is an ideal short messaging service that happens to be a social network. Using Twitter to provide updates on our company, connecting with customers who are on that social network, and listening and responding to their needs is critical to the future success of our company.