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Title: The Role of Social Media in Organizations Today and their Use by Human Resources
Introduction
Social media has become an integral part of our lives, and it has transformed the way we communicate, interact and access information. Social media platforms such as LinkedIn, Twitter, and Facebook have not only become a way to connect with friends and family but also provide a platform for businesses and organizations to reach their target audiences. This course project aims to explore the role of social media in organizations today, with a particular focus on their use by human resources departments.
Ancillary Topics
1. The history of social media and its evolution over the years.
2. The use of social media for organizational communication and marketing.
3. The role of social media in recruitment and selection processes.
4. The use of social media for employee engagement, training, and development.
5. The challenges and ethical issues associated with the use of social media in the workplace.
References
1. Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection strategies: Social capital implications of Facebook-enabled communication practices. New Media & Society, 13(6), 873-892.
2. Kluemper, D. H., & Rosen, P. A. (2009). Future employment selection methods: evaluating social networking web sites. Journal of Managerial Psychology, 24(6), 567-580.
3. Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of computer-mediated communication,19(1), 1-19.
4. Ruparel, N., Dhir, A., Tandon, A., Kaur, P., & Islam, J. U. (2020). The influence of online professional social media in human resource management: A systematic literature review.Technology in Society,63, 101335.
Assumptions
This project assumes that social media has a significant impact on organizational communication, marketing, recruitment, and employee engagement. Additionally, it assumes that the use of social media in the workplace is becoming increasingly popular and that human resources departments are adopting these platforms to support their functions.
Expected Outcomes
This project aims to provide an in-depth analysis of the role of social media in organizations today, with a particular focus on its use by human resources departments. It is expected that this project will highlight the benefits and challenges of using social media in the workplace and provide recommendations for the effective use of these platforms. The project will also identify future research opportunities in this area.
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