Verified Document

Validity And Reliability Of The A2 Coursework

It is also possible that voters could change their attitudes after having completed the questionnaire. This could affect the validity of the results for the experimental group. To handle this eventuality, several questionnaires can be delivered over time for the whole group before the experimental group is selected. A mean can then be determined to most accurately divide the group into a similar experimental and control group.

After the experimental group is determined, negative advertisements can be displayed. In order increase the validity of this experiment, a number of survey questionnaires over time can also be delivered in order to minimize non-visible influences such as an extreme reaction to a particular person in a particular advertisement. At the same time, the same number of questionnaires can be delivered to the control group.

A mean of all the questionnaires over the determined time can then provide relatively...

Parts of this document are hidden

View Full Document
svg-one

This limitation can be minimized by ensuring the selected voters of their anonymity. No names or political affiliations should be required on the questionnaires, with participants known only by their participation in the experimental or control groups.
The results of such research are important in terms of determining political campaigns for the future. If voter turnout is indeed lower because of the negative advertising, politicians should therefore engage in different tactics to encourage voter turnout. On the other hand, it is also important to engage in several research studies for each question, as unknown factors could determine voter opinion and turnout.

Cite this Document:
Copy Bibliography Citation

Related Documents

Reliability & Validity for the Lay Person,
Words: 1720 Length: 6 Document Type: Essay

Reliability & Validity For the lay person, the notion of personality is often derived from components of an individual's character or make up that has the ability to elicit positive or negative reactions from other individuals. The person who has a propensity for positive reactions from others is often thought to have a 'good' personality. Conversely, the person who tends to elicit not so favorable reactions from others may be thought

Reliability and Validity Measurements
Words: 1970 Length: 7 Document Type: Research Paper

Reliability of Test Reliability is defined by Joppe (2002,p.1) as the level of consistency of the obtained results over a period of time as well as an accurate representation of the population under study. If the outcome of the study can be reproduced using a similar methodology then the instrument used in the research are said to be reliable. It is worth noticing that there is an element of replicability as well

Reliability and Validity Trochim 2007 Examines Validity
Words: 1219 Length: 3 Document Type: Dissertation or Thesis complete

Reliability and Validity Trochim (2007) examines validity and reliability in the context of arriving at measures for constructs that firstly measure what they purport to measure. Secondly, the measures do what they purport to do in a consistent manner so that the researcher can have confidence in the measurement and hence the research project is not compromised. The elements of validity and reliability are pivotal concerns to research. Research thrives in

Reliability and Validity Baum Et
Words: 1004 Length: 3 Document Type: Article Review

moderate impairment), while dependent variables included the levels of measured performance on the test. Operationalization involved demonstrating the ability to perform the tasks of daily life. Simple cooking was tested by asking the test subject to cook oatmeal; using a telephone was tested by requiring the subject to inquire about grocery delivery on the phone; and the test subject was required to select and administer medications correctly and select

Reliability and Validity a Test
Words: 318 Length: 1 Document Type: Research Proposal

Having evidence demonstrated over a number of different trials at different schools, each with similar results contributes to external validity. Thus, the trials must all be for universities, as opposed to careers for example, so that the results of those trials are transferable to our university's admissions process. To ensure internal validity, the admissions test must include a sufficient number of questions (data points) to establish a clear trend. The questions

Reliability, Validity and Norming Sample Populations Play
Words: 670 Length: 2 Document Type: Term Paper

Reliability, validity and norming sample populations play critical roles in the usefulness of assessment instruments used in forensics assessments. These three facets of assessment help to determine whether or not the results the assessment yield is credible. Additionally, they each help to evaluate a particular aspect of an instrument, although there is generally a degree of correlation between these factors. Validity is simply the accuracy of a test to effectively measure

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now