Communication process and organizational effectiveness

Communication Process

The website looked at herein is the West Virginia Website and of particular interest is the section "About WVU" that is seen to have significantly sufficient information and details about the University and the activities therein. Being that the website is comprehensive and has several sections, this "about WVU" section is managed and coordinated by the public relations manager within the university. This is reflected from the concentration on the information formatted for public consumption and the language therein is reflective of the public information. The perceived receivers of the information herein are the high school graduates who might want to join university for further studies. The section looks at attracting this group into the university and increases the number of enrollments progressively. It also seeks to have the potential students understand all the major and significant activities that are carried out within the university and how they can get to be part of the university.

Integrated business communication

One of the central aspects in corporate communication is the use of integrated business communication in order to have effective communication and response from the targeted audience of the communication. The integrated business communication is referred to as the use of varied promotional methods with an aim of these methods reinforcing each other, and this has been successfully used in this section of the website (Emerson University, 2014). The sender employs the integrated business communication to put across the message about the university. The sender uses moving picture, still pictures, words and divides or categorizes the information into sub-sections. This approach allows the reader to get some message even from the look at the pictures within the page. If the reader is more interested then there are further details found within the texts and even the sub-sections categorized according to the thematic areas. This use of integrated communication model within this page in effect creates more interest among the visitors to this page. It also has the effect of creating longer relationship with the people who come to read the page since they always are assured of quality information whenever they come back to this section.

Medium richness

This is an approach in marketing that can be defined subtly as when the medium fits the task intended (University of Twente, 2014). The intended task within this section of the website is to inform the reader and also get feedback and allegiance from the reader. These have been achieved through the use of the provision of the feedback mechanism where a reader can follow the university on the provided twitter handle or facebook page and literally talk to the sender as they express their ideas and ask questions. The allegiance of the reader is also targeted when on this page there is a provision highlighting the thousands of other people who are members of the twitter group of the university. This is an attempt to entice the reader to follow suit and feel the belonging to the WVU family by opting to follow the university on twitter.

Framing of the message

The message is framed for the audience at which it is targeted; the young prospecting students. Knowing well that this is a lot that is impatient and will hardly spare time to peruse through a long list to get the information they need, this hence prompted the sender in this page to provide subheadings that highlights the kind of information one will get once they click on it so enable the readers have a more targeted and focused search. The language used is also simple and self explanatory, devoid of any jargons that may blur the message. The message is also coated in positive and inspiring words and language to present a message that attracts the prospecting students to the university with the feeling that it is the right place to be at. The message in this page gives some of the outstanding accomplishments that the university has made not only in the region but across the U.S.A. hence giving the optimism that is desired to the prospecting students.

Opinion leaders

Going by the information and the data and facts presented in this section, the opinion leaders are the administrators and the public relations personnel within the university. This is seen from the authoritative reference to intricate details like the number of activities, courses provided, achievements made and such like which can only be at the disposal of the administrators and the authorized persons.