Why Are Business Schools Falling Short on Teaching it Innovation?

¶ … Digital Innovation as a Fundamental and Powerful Concept in the Information Systems Curriculum. Robert G. Fichman, Brian L. Dos Santos, and Zhiqiang (Eric) Zheng. Mis Quarterly, 2014, EBSCOhost. The main points of this peer-reviewed article included the fact that there is today a worldwide digital infrastructure of "…computers, mobile devices, broadband network connections" and other advanced platforms (Fichman, et al., 2014, 329).

Given this digital information revolution, which has accelerated the launch of new technologies and changed how companies operate, it is imperative that business schools to make sure students have a "strong grounding in IT and digital innovation" (Fichman, 329). Reflection: The authors are correct that society (and business in particular) has entered into a "golden age of digital innovation," which of course has the potential to greatly enhance information systems and strategies for businesses of all sizes and businesses producing every imaginable kind of product or services.

But what I did not know was that business colleges and universities are not focusing as powerfully as they could be -- and should be -- focusing on information systems (IS) and information technology (IT). The authors point out that business schools are "stuck in the past" when it comes to teaching students the core foundational components of how to innovate in the digital genre (Fichman, 329). The authors make the case that digital innovation should be a "fundamental and powerful concept" (FPC) in required IS core classes in college (Fichman, 331).

Of course what the authors are pointing out makes sense to anyone who has taken a business class such as the one I am currently taking, and to anyone planning a business career. That is, this is an era.