Marketing Issues for Small Industries
This study was conducted over a ten-year period and it is based on a survey of 101 small scale industrial units in India (Varanasi, India). The authors focused on the marketing "problems" that many of these small scale units face, although there are other problems relating to production, finance, and personnel matters. They claimed at the outset that this was an "empirical survey," important because the small scale industries in India are very important to the overall economy. And the authors claim that though employment is rising very dramatically (and output is also up), and the number of units has also risen dramatically, there are marketing problems that results in "opportunities lost" by these small firms.
What are the article's shortcomings and limitations? (Critique)
As to the assertion that the research is "empirical," the authors then seem to back away from the "empirical" description; on page 68 they say that the study is "fundamentally exploratory" and "descriptive in nature" (Jha, et al., 2010). And on page 69, they explain that the problems they disclose "may be taken as an illustrative not as conclusive form," which doesn't seem to a reader that this is truly an empirical research paper (Jha, 69)....
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