Commercializing Mexican Handmade Art Objects in the U.S. Market
This paper presents a business proposal for commercializing Mexican handmade art objects in the United States market. It identifies the target consumer segment as college-educated adults aged 30 to 55 with average-to-high incomes, and outlines the supply chain strategy based on Mexico's affordable labor force and its membership in NAFTA, which eliminates import taxes. The paper addresses logistical risks such as theft and cultural barriers, recommends an initial retail presence in major cities like New York, and proposes online and word-of-mouth marketing. It also argues for a culturally distinctive product focus — specifically Toltec artifacts — to differentiate the business from saturated alternatives.
- Introduction and Business Overview: Framework for evaluating the Mexican art import business
- Target Consumer Segment: Demographics, income, and education of ideal customers
- Supply Chain and Production in Mexico: NAFTA benefits and Mexican labor cost advantages
- Logistical Risks and Operational Considerations: Theft, cultural barriers, and management solutions
- Marketing and Sales Strategy: Retail location, word-of-mouth, and Toltec niche focus
- Conclusion: Summary of core business value proposition
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What makes this paper effective
- The paper uses a clear, structured framework (To Whom, From Whom, How, Why) to organize the business proposal, making the argument easy to follow.
- It grounds its claims in real economic data, such as Mexican poverty statistics and NAFTA trade policy, lending credibility to the feasibility analysis.
- The proposal anticipates practical risks — theft, cultural differences, communication barriers — and briefly addresses each, demonstrating critical thinking beyond surface-level planning.
Key academic technique demonstrated
The paper demonstrates applied business analysis by mapping a real-world opportunity onto a structured entrepreneurial framework. It moves systematically from market segmentation to supply chain to marketing strategy, showing how academic business concepts translate into actionable planning steps.
Structure breakdown
The paper opens with a conceptual framework that organizes the entire proposal. It then develops each component in sequence: consumer profiling, supply chain rationale, operational risk assessment, and marketing approach. The conclusion synthesizes the core value proposition — affordable exotic goods matched to a discerning, financially capable consumer base.
Introduction and Business Overview
The business idea proposed here is the commercialization of Mexican handmade objects in the U.S. market. In order to evaluate the viability of such a venture, several components must be taken into consideration. The most important of these are: To Whom — the targeted market and the exact segment of consumers being addressed; From Whom — who will produce the objects, given that the company will act as a commercial intermediary; How — the full commercialization process; and Why — the justification for this as a sound business opportunity.
Bibliography
1. CIA — The World Factbook.
2. Brandauer, Aline. "Border Crossings — Various Artists, New Orleans Museum of Art, New Orleans, Louisiana." Art in America. July 1994. http://www.findarticles.com/p/articles/mi_m1248/is_n7_v82/ai_15570358
3. Hooker, Richard. "The Toltecs."
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