This paper examines strategic staffing recommendations for Chern's, a retail company whose competitive advantage rests on superior customer service. Drawing on Chapters 1 and 2 of a strategic staffing framework, the paper outlines staffing goals, a talent philosophy centered on long-term employee investment, and an HR strategy focused on acquiring, developing, and retaining a diverse workforce. It also details a staffing strategy that prioritizes a core, decentralized workforce, proactive hiring, internal promotion for management roles, and sustained training to reinforce the company's customer service culture throughout the employee lifecycle.
In order to build a sustainable staffing foundation, Chern's should pursue four key staffing goals. The table below outlines each goal and explains why it matters to the organization.
Establish relationships with other businesses, educational institutions, service providers, and government agencies in order to network about available talent. This will allow Chern's to continue to find the right people for the right jobs by increasing the number of channels through which it can identify talent.
Staff appropriately. It is important for the company to continue to grow in order to remain successful; therefore, Chern's will need to maintain appropriate staffing levels at all times.
Grow a strong internal talent development program. This will ensure that Chern's maintains a ready pool of talent for future needs, particularly in the area of management succession.
Examine and rework company job descriptions in order to focus on essential skills. This will help Chern's further narrow down the kind of talent it is seeking and broaden the talent pool from which it draws.
In order to maintain and improve Chern's competitive advantage, the company should refine and formalize its current talent philosophy, HR strategy, and staffing strategy for the Retail Sales Manager position. The following sections offer recommendations for each area.
Based on the culture of Chern's and the necessity of having exceptional sales managers, Chern's should focus on hiring individuals who want to build a long-term career, who are eager to learn and continue developing professionally, who are open to new opportunities, and who bring diverse ideas and perspectives. Chern's views its employees as investments and is willing to commit time and money to developing talent that will deliver a return on that investment over time.
Consistent with the company's talent philosophy, the human resource strategy should focus on acquiring, developing, and retaining talent that is able to contribute both now and in the future. The key for Chern's is to hire and retain a diverse workforce by creating and maintaining a culture of inclusion and respect in order to leverage the full benefits of that diversity. Chern's can accomplish this by developing a mutually beneficial relationship with its employees.
"Shifting focus as Chern's enters market maturity"
"Core workforce, internal promotion, and proactive hiring"
"Customer service excellence as the staffing foundation"
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