Staples
Digital Advertising Project for Staples

Business entails realizing the needs and expectations of the customer and exploring that opportunity to make profits. Staples is a company whose starter saw the needs of customers in offices and other places of work, and capitalized on their need for office furniture and stationery alongside other requirements. The company is clipping along into the first position ranking as the office products, furniture, computer and other requirements supplier of choice. The company, Staples Inc. is a multinational operating business, with stores across the globe, and operating from busy schedules. The line of operation we operates has competition, and to stay ahead Staples Inc. applies various strategies, alongside capitalizing its strengths and opportunities; thus, maintaining the first position in operation (Lamiman 2). At the company, we note the need for strong and effective marketing campaign and advertisement; hence, striving to invest in new marketing strategies.

The business….

Digital media then becomes an essential part of any channel management strategy in that it delivers a virtual experience of the product before it is purchased. Visit any auto manufacturer, hotel or realty site and you'll be able to virtually tour the auto, hotel room or property of interest online. All of these virtual visits are meant to alleviate anxiety and increase trust with consumers leading to them purchasing products more readily than before. Digital media in its many forms is accelerating sales cycles as a result.
eferences

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management eview, 49(3), 36-42. etrieved August 3, 2008, from ABI/INFOM Global database. (Document ID: 1458948591).

Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. etrieved August 4, 2008, from ABI/INFOM Global database.….

Advertising Effectiveness and Consumer Memory
The relationship between psychology and advertising is not a new one -- in fact, it is fundamental to the birth of modern advertising in America. Edward Bernays, the father of marketing, was the nephew of none other than Sigmund Freud, and used Freud's sense that "man was motivated by passion" to manipulate the senses of consumers and plant seeds of desire within consumer memory (Jones, 2000, p. 283). Since the days of Bernays, all evidence indicates that marketers have utilized cognitive psychology in order to assist advertising effectiveness in relation to consumer memory. This paper will discuss this evidence and research surrounding this association and critically analyze and discuss it.

A Complex elationship

Developing brand awareness and brand loyalty are two of the biggest factors in successful marketing. Establishing either requires an effective campaign that essentially implants the brand in the mind of the consumer in a way….

Digital communications could be described as being borne from the first electronic transmission of words via a wire uttered by Alexander Graham Bell. Those words; "Watson, come here. I want to see you" (American Treasures, 2010) will live on in historical fashion as a changing of not only the manner in which individuals communicate, but the changing of an entire world. From that era to today's digital communication accessibility almost anywhere in the world took nearly 140 years yet advanced society light years into the future.
In today's modern communication modes there are a wide variety of methods for communicating not only the spoken word, but the written word, text, images, pictures, books and entire libraries of information at a press of a button. There are also a number of digital methods for transmission, including but not limited to; TETA (terrestrial trunked radio), the Internet via Widebrand and Broadband, and a….

The company emerged atop the buzz trouncing Samsung's Galaxy and Apple's iPhone (Siren).
Overall, Nokia's global outreach is especially impressive; they have traversed the digital revolution through subtle online marketing strategies geared towards creating a formidable marketing framework to enable the company reclaim its rightful place in the global market. Commentators and researchers alike have commended Nokia's aggressive marketing strategies noting that other mobile manufacturers should emulate it. There is still some room for improvement for the company. For instance, they should put on ad campaigns for online sweepstakes, quizzes and competitions. They should also liaise with mobile service providers such as Sprint and Verizon to bring up special offers (Niccolai).

Conclusion

As the world transforms into a small digital ICT village, marketers have expressed the need to alter the traditional mode of reaching out to consumers. This has called for a paradigm shift in marketing and advertising strategies for major multinational….

External and Internal Environments
External & Internal Environments Business

CBS Outdoor Americas Inc. (NYSE: CBSO) leases ad space in the category known as Out-of-Home (OOH) advertising throughout the United States, Canada, and Latin America (oss Sorkin, 2014). CBS Outdoor went public in April 2014 and separated from CBS ?Corporation (NYSE: CBS.A and CBS), the broadcaster and owner of Showtime, as the final step following its initial public offering (IPO) (oss Sorkin, 2014). The shares of CBS Outdoor rose 18% since the IPO in March 2014 (oss Sorkin, 2014). CBS Outdoor offers a range of outdoor advertising options that are designed to target somewhat different markets: Billboards, bus and railroad media, mobile billboards, specialty advertising signs, sports media, street furniture, and walls (oss Sorkin, 2014). A specialty of CBS Outdoor is an extensive multi-media digital inventory in many of these markets, and highly sophisticated mobile interactive capabilities that extend to all of the….

Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will be able to have a 360-degree view of customers while also aligning their promotional strategies to each phase of the buying process with much greater precision than has ever been possible before (Acker, Grone, Blockus, Bange, 2011).
Impact of the Internet on Advertising

In strategic terms the Internet has made digital marketing, promotion and advertising strategies more precise and measurable. The proliferation of analytics applications, many of them Cloud-based, are revolutionizing how marketers plan and execute their promotional, advertising, and services strategies.….

Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks and stores.

Internet (the Net) -- a global network of system connections running on the TCP/IP protocol that has millions of websites that when taken together form the Internet.

Marketing Web site -- a website dedicated to accomplishing goals of initiating and sustaining interest in a company, the marketing web site often lists the unique value proposition of a company, its key customers wins, and future direction.

Online advertising -- a highly effective form of advertising that concentrates on making advertising messages salient and relevant to prospects.

Online marketing -- the use of the Internet and its many applications on social networks to market new products and services globally.

Telemarketing- a marketing and selling strategy where inside sales….

E-Marketing Implementation
What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond.

Key Issues

There are a number of key issues that Namshi must deal with as part of its e-marketing strategy, in addition to its broader e-commerce strategy. The facets and factors that must be dealt with include how customers will….

Digital Perceptions is a four-year-old company that manufactures digital cameras that are sold to retailers at a wholesale price of $150 each. It employs 100 workers that work 20 days per month and produces 6,000 units of output. The firm's total expenses per month exceed the total revenue. Retained Earnings has declined $100,000 as loses have been apparent every month for the last six months. Fair market value of the total assets is $350,000. Total long-term liabilities are $250,000. Last year's Annual Income Statement showed a profit of $50. ecause of the company not being able to pay the monthly bills, the credit rating has taken a decline in the rate. The major competitors are Panasonic, Sony, Nikon, Canon, Kodak, and Fuji.
Environmental risk factors include a recession, rising interest rates, deterioration of the financial markets, rapid declines in product prices, and financial difficulty of customers (Annual Report 2010, 2010).….

Barbie doll top ten viral commercials as of 2013 rely mostly on You Tube, Dailymotion, Facebook and Twitter.
The third doll brand, subject to this study is Bratz. As evidenced from the four commercials assessed in the course of this study, Bratz deploys a slightly different mode of advertising, which involves marketing adult entertainment to kids. Social psychologists have argued that this strategy is very effective within the realm of modern-day material culture. Adult entertainment, which often involves depiction of violence, sex, strong language and obscenity, has become very popular among children

. For Bratz, one of the most popular commercials involves cowgirls in Texas fighting crime modelled along the risque film group Charlie's Angels. The use of guns to depict violence is central to this commercial, which has since increased the brand's digital reach through pervasive advertising on TV and in the internet. In a similar commercial, Bratz acquired the….

Based on the attributes of luxury brand, the luxury brand requires special marketing strategy to achieve brand objectives. The strategy assists in developing global brand reputation as well as forming brand awareness within the global competitive environment. (Moore and Birtwistle 2005).

In the contemporary marketing environment, experiential marketing has become a cornerstone of marketing, and retailing for luxury brand. Experiential marketing is the technique of viewing consumer as an emotional and rational being who aims to achieve pleasurable experiences. (Atwal et al. 2008). Typically, experiential marketing offers customer memorable experiences in order to achieve customer satisfaction and competitive market advantages. The experiential marketing uses different tools to create the memorable experiences for customers. For example, experiential marketing organizes entertainment for customers in order to educate them, allow them to escape the reality, as well as giving them aesthetic objects or places to see. Experiential marketers use different tools to create experience….

Consequently, marketing efforts become more and more important.
Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive to create positive experiences for their customers in order to inspire them and to stimulate their purchase decisions.

Otherwise put, in the context of luxury products, experiential marketing is growingly present and critical and this is due to the complex nature of the luxury sector. Here, the producers seek to transmit the image of high quality, product authenticity, as well as performance. However, aside from these statements, the luxury products must also transmit and sell a customer experience; and this experience….

Safeguarding the privacy of the respondents is vital. Setting a certain criteria to guarantee the security and privacy of the respondents will be useful like informing the respondents that their names will be kept confidential, their location and company will be mentioned only if they give their consent, participation is completely voluntary, and it cannot be imposed. In any way, no such information will be publicized that can help to identify or recognize the respondent unless the respondent himself ask for publicizing his personal info.

Interview Questions

1. How would you describe the current balance of social media vs. traditional advertising and marketing?

2. Are the types of consumers targeted with online vs. traditional advertising different and if so in what way?

3. Have you considered using social media for advertised your business and if so what do you see as some of the benefits?

4. Do you think social media can provide you with….

The following is a sceen captue of the game.
Souce: http://disney.go.com/mickeymouse/#/games/block_blast

Mobile Advetising at Disney

At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.

Disney has also ceated the ability to give paents contol ove many of the….

Advertising is such an interesting topic.  It can be overt, such as in television commercials, print ads, or ads in social media.  It can also be more subtle, such as product placement.  Advertising can seem relatively straightforward, or it can involve complex psychological manipulations.  Advertising is a billion-dollar business, because ads can help generate billions in revenue for their companies.  There are so many different things that you can investigate for a paper on advertising, from the use of celebrity endorsements to fear based advertising.  In fact, much modern entertainment is actually....

1. The impact of advertising on consumer behavior
2. The ethics of advertising: should certain types of ads be banned?
3. The role of advertising in shaping societal norms and values
4. How digital advertising has changed the marketing landscape
5. The effectiveness of celebrity endorsements in advertising
6. The influence of advertising on children and teenagers
7. The portrayal of gender roles and stereotypes in advertising
8. The use of subliminal messaging in advertising
9. The use of fear and manipulation in advertising campaigns
10. The future of advertising: trends and innovations.
11. The impact of culture on advertising strategies and campaigns
12. The role of humor in advertising: does....

1. The Impact of Digital Advertising on Consumer Behavior

Analyze the evolution of digital advertising channels and their impact on consumer preferences.
Explore the ways in which digital advertising personalizes the shopping experience and influences purchasing decisions.
Discuss the ethical implications of targeted advertising and data privacy concerns.

2. The Role of Neuroscience in Advertising

Describe how advancements in neuroscience have deepened our understanding of consumer psychology.
Examine the techniques used by advertisers to tap into emotional responses and cognitive biases.
Discuss the emerging field of neuromarketing and its potential to revolutionize advertising practices.

3. The Effectiveness of Influencer Marketing

Define the....

Here is an outline of the impact of Facebook on society in the last decade:

1. Communication and Connectivity:
- Facebook has become one of the most popular social networking platforms, connecting billions of people around the world.
- It has revolutionized the way people communicate, allowing users to easily connect with friends, family, and colleagues through messaging, posts, and video calls.
- Facebook has helped facilitate long-distance relationships, allowing people to stay in touch with loved ones regardless of geographical location.

2. Information sharing and consumption:
- Facebook has become a major source of news and information for many people, with users using the platform....