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Internet and Business
Words: 1551 Length: 6 Pages Document Type: Term Paper Paper #: 80083172
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Internet and Marketing

The Internet has become a vibrant and increasingly integral part of individuals' lives over the past few years. It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. Today, the United States boasts a $1.5 trillion market for direct marketers. Without question this is the largest and richest single market in the world and growing at an unprecedented 8.6% per year. With over 10,000 different catalogs alone being mailed in the U.S., there is a niche for every player and every project and service.

This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. Part II discusses the relationship between conventional marketing and Internet marketing.…

Internet Technology Marketing and Security
Words: 1677 Length: 5 Pages Document Type: Essay Paper #: 93854055
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Aer Lingus, 2012a ()

No security breach has even been recorded on the Aer Lingus website so the website can be thought to be tightly secure and that all the necessary steps have been taken to ensure that the personal information of their customers is kept safe.

Methods for ensuring greater security for customers

One of the ways which the company can ensure that they continue maintaining this record of security and providing greater security for customers is to make sure the company has a security work team. This will be a team that is involved in checking the security of the company's website and other online products as their daily activity.

The second method is to ensure they keep up-to-date with changes in the technological world. Technology changes pretty fast therefore the company needs to keep up with these changes especially in the online security field. This will ensure…

References

Aer Lingus. (2010). Annual Report 2010: Aer Lingus.

Aer Lingus. (2011). Company Profile Retrieved February 23rd, 2012, from  http://www.aerlingus.com/aboutus/aerlingusmedia/companyprofile/ 

Aer Lingus. (2012a). Aer Lingus website privacy policy Retrieved February 23rd, 2012, from  http://www.aerlingus.com/i18n/en/htmlPopups/privacy_policy.html 

Aer Lingus. (2012b). Contact Us Retrieved February 23rd, 2012, from  http://www.aerlingus.com/help/contactus/

Internet Advertising Forms a Critical Part for
Words: 1825 Length: 6 Pages Document Type: Essay Paper #: 7581684
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Internet Advertising

Advertising forms a critical part for the operation of any business. The business owners rely on advertising in order to get in touch with their customers. This brings the need for an efficient way of reaching the potential customers with information about the products. Consequently, many of the business owners have turned to the internet as media for advertising with the main aim of reaching their potential customers faster than before. The adoption of online advertising (internet use) has triggered a hot debate on whether the internet has changed the image of advertising in the market. Some people argue that the internet has benefited advertising while others have their own views about the internet limiting advertisement. Some of the services offered by the internet include e-mail advertising, display advertising, affiliate advertising, behavioral marketing and semantic advertising. This article supports the view that the internet has benefited users in…

Works cited

Gwyn, David. The Key Benefits Of Online Advertising. 2002. Retrieved from: http://david-

gwynn.blogspot.com/2012/01/key-benefits-of-online-advertising.html

O'Guinn, Thomas C, Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand

Promotion. Mason, Ohio: South-Western/Cengage Learning, 2009. Print.

Marketing Decisions and Strategies Embraced
Words: 1836 Length: 6 Pages Document Type: Business Proposal Paper #: 8489814
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This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).

2.1.4 Place Strategy

This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to…

References

Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.

Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.

Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.

Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..

Marketing Coined by Marketing Guru Jay Conrad
Words: 6446 Length: 22 Pages Document Type: Term Paper Paper #: 33058333
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Marketing

Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the ox for Minimum Cost, Maximum Results," (2001), are:

Instead of investing money, you invest time, energy and imagination.

Instead of guesswork, you utilize our expertise and experience.

Instead of measuring your success in terms of traffic, responses or sales, you do so in terms of profits - your bottom-line.

Instead of ignoring customers once they've purchased, you follow-up for cross-sales, up-sales, and referral sales with great persistence.

Instead of only concentrating on making sales, you are dedicated to making relationships, which result in many more sales over the long-term.

Instead of focusing on a single strategy, you utilize a combination of many.

Instead of growing large and diversifying, you grow profitably…

Bibliography

360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), (Bulls Eye Marketing Group), Available: http://www.bullseyemarketinggroup.com/guerrillamarketing.html (Accessed 2003 March 1).

Arora, S. (2000), "Guerilla Launch Tactics," (eFuse), Available: http://www.efuse.com/Grow/guerilla_marketing.html (Accessed 2003 March 2).

Case Studies," (the Viral Factory), Available: http://www.theviralfactory.com/casestudy.htm (Accessed 2003 March 1).

Churchill, C. "Search Tip: Use Gateway Pages," (NetMechanic), Available:  http://www.netmechanic.com/news/vol2/search_no2.htm  (Accessed 2003 March 2).

Internet Advertising
Words: 1968 Length: 6 Pages Document Type: Term Paper Paper #: 64738195
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Internet Advertising as a Career Choice

Using the Internet, entrepreneurs can run sophisticated businesses from anywhere. That is why places like oulder, Colorado, now have some of the densest concentrations of technology-related businesses in the country, most of them small independent firms. The desire for and availability of more lifestyle choices will continue to drive economic decentralization. Splintering consumer tastes are also moving the industry away from its centralized past. Cable, satellite broadcasting, and the Internet all feed Americans' appetites for customization. This trend has helped create three new broadcast networks and more specialized media, while the market share of mass network programming has declined sharply. Larger media companies now depend on small-scale producers to meet the new consumer demands. (1)

More successful Internet businesses have been spawned by Caltech graduate ill Gross than by any other person on the planet. Through idealab!, his Southern California-based incubator, he has launched…

Bibliography

Kotkin, Joel. The Rise and Fall of the Big, Bureaucratic Corporation, The American Enterprise, Jan 1, 2000.

Gross, Bill, Harvard Business Review, November/December 1998.

Haapaniemi, Peter. Chief Executive Guide: Beyond the Internet, Chief Executive, March 15, 1999.

Parker, Pamela. Slowly, Surely, Internet Advertising Climbs, Internetnews. Com, November 11, 2003.  http://www.siu.edu/~aaf/career.html

Internet Technology Marketing & Security
Words: 1705 Length: 5 Pages Document Type: Research Paper Paper #: 37317434
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On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when security is breached. On the other hand, business should provide privacy policy and program tools to ensure that customer's information is protected from unauthorized parties and enhance customers confidence and loyalty in conducting business Jin, 2010()

eferences

Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology:…

References

Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.

Marketing Valuation of Special Kellog's Cereal Marketing
Words: 1575 Length: 5 Pages Document Type: Essay Paper #: 69592636
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Marketing Valuation of Special Kellog's Cereal

Marketing valuation Kellogg's Special K. cereals

Kellogg's Foods: 3

Marketing mix: 3

Product: 4

Price: 4

Promotion: 5

Product Differentiation: 5

Triple bottom line Strategy: 6

Financial, Social, and Environmental Factors: 7

The business case of Kellogg's Special K. cereals is analyzed to assess the effectiveness of marketing mix, key features of the business strategy, and growth factors. The history of Kellogg's Foods is briefly described along with the analysis of marketing mix. Later section provides a brief about the product differentiation strategy of the business. The recommendations for overall business are followed by the triple bottom line strategy. Finally conclusion is presented as a summary of the findings.

Kellogg's Foods:

The company started its operation in 1906 and expanded its operations in domestic market. The first international opening is remarked as its Canada operations in 1914. The innovative development in 1915 was introduced…

References:

Advertisements, S.K. (2012). Feeling Good Never Looked Better. Challenging Images of Women in the Media: Reinventing Women's Lives, 3.

Aschemann-Witzel, J., Perez-Cueto, F.J., Niedzwiedzka, B., Verbeke, W., & Bech-Larsen, T. (2012). Lessons for public health campaigns from analyzing commercial food marketing success factors: a case study. BMC public health,12(1), 139.

Henriques, A., & Richardson, J. (2004). The triple bottom line, does it all add up?: assessing the sustainability of business and CSR. USA: Earthscan.

Kellogg's Foods.(n.d.).Cereals. Retrieved from:  http://www.specialk.com/cereals

Internet Privacy the Greatest Challenge to the
Words: 633 Length: 2 Pages Document Type: Essay Paper #: 99356917
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Internet Privacy

The greatest challenge to the legal foundations of the Internet is the continual assault on individual privacy, brought about by continually loosening standards as to how personal data is used, stored and tracked online. Foremost among these threats is the relentless use of personal data from websites, social networks and other online forums where people are coaxed into giving up as much data as possible to support advertising strategy-based business models (Christiansen, 2011). This is the greatest possible threat to individual liberties as it strikes at the core of a person's dignity online and their ability to trust websites they actively engage with and rely on for their work or social lives (Dhillon, Moores, 2001). Facebook is among the most egregious of violators, with a history of being hypocritical in their approach to personal information privacy while building a business model worth many billions of dollars (Chai, Bagchi-Sen,…

References

Chai, S., Bagchi-Sen, S., Morrell, C., Rao, H.R., & Upadhyaya, S.J. (2009). Internet and online information privacy: An exploratory study of preteens and early teens. IEEE Transactions on Professional Communication, 52(2), 167.

Christiansen, L. (2011). Personal privacy and internet marketing: An impossible conflict or a marriage made in heaven? Business Horizons, 54(6), 509.

Dhillon, G.S., & Moores, T.T. (2001). Internet privacy: Interpreting key issues. Information Resources Management Journal, 14(4), 33-37.

Dinev, T., & Hart, P. (2006). Internet privacy concerns and social awareness as determinants of intention to transact.International Journal of Electronic Commerce, 10(2), 7-29.

Marketing Plan The New iPad
Words: 2838 Length: 11 Pages Document Type: Marketing Plan Paper #: 75390594
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It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big threat for the company for its new iPad keyboard and case combo (Kotler, 2008).

iii. Threat from the substitute products:

There are no direct substitutes for iPad keyboard and case combo. However, all those manufacturers that offer keyboard and protective covers or cases separately can be regarded as the alternative choice for this innovative product. For example, if a customer does not need Bluetooth keyboard, but wants to protect his iPad from damage and scratches; he will definitely go for buying…

References

Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Financial Times Prentice Hall

Groucutt, J., Leadley, P. & Forsyth, P. (2004). Marketing: Essential Principles, New Realities,1st Edition. Sterling: Kogan Page.

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26.

Internet Business Plan What Does
Words: 7291 Length: 15 Pages Document Type: Business Plan Paper #: 97735135
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(Horticulture and the advantages of using the Internet Technology)

What are the disadvantages of conducting business, large or small, on the Internet? They may be many. However, the most important disadvantages are: it can actually create a feeling of isolation; the businessman may feel that he has become isolated. This means that he may get the feeling that the World Wide Web is faceless and emotionless, and thus the business too is isolated and inhuman, devoid of contact with the real world and other human beings. After all, humans are social creatures, and such isolation would most often lead to the development of a feeling of depression. Another disadvantage is that since the World Wide Web is such a large area to work in; it encompasses in some cases the entire globe, and there is such a large amount of information generated on the web, it becomes very difficult to…

References

Advantages of Internet Trading" Retrieved at  http://icliverpool.icnetwork.co.uk/business/hotprospects/tm_objectid=14090017&method=full&siteid=50061&headline=advantages-of-internet-trading-name_page.html . Accessed on 19 January, 2005

Beery, Tim. "The Different Types of Business Plans." Retrieved at  http://www.bplans.com/dp/article.cfm/193Accessed  on 19 January, 2005

Bucher, Has-Juergen. "Crisis Communication and the Internet, Risk and Trust in a Global Media." Retrieved at  http://www.firstmonday.org/issues/issue7_4/bucher/ . Accessed on 19 January, 2005

Communicating." Retrieved at  http://www.sandiego.gov/public-library/pctech/tech/general/commun/1.shtml . Accessed on 19 January, 2005

Marketing Ethical Marketing the Internet
Words: 666 Length: 2 Pages Document Type: Essay Paper #: 87687149
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It is very important from both an ethical values-based e-business and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual. Because issues arise that involve marketing ethics and the importance of understanding a business for Internet marketing issues and advertising purposes, there are potential areas for revealing trade secrets or intellectual property if proper B2B ethical behavior is not followed. Email correspondence should always be private and confidential. While some people might not see any harm quoting something on the Web that came from email sent it is always best to get a person's permission prior to publishing anything. While a person might give consent, they might not see the full implications, online privacy issues, or impact of having it published online (Warholic, 2009).

When marketing a business online it is very important to make sure that all…

References

Legal Issues, Ethical Issues, Privacy, and Security. (2006). Retrieved October 29, 2009, from Web site:  http://webliminal.com/Lrn-web09.html 

Warholic, James a. (2009). Internet Marketing Ethics Web Issues. Retrieved October 29, 2009,

from PWEBS Web site:

 http://www.pwebs.net/marketing/ethics/articles/internetethics.htm

Marketing Terms Advertising - A
Words: 1736 Length: 4 Pages Document Type: Essay Paper #: 57600592
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Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks and stores.

Internet (the Net) -- a global network of system connections running on the TCP/IP protocol that has millions of websites that when taken together form the Internet.

Marketing Web site -- a website dedicated to accomplishing goals of initiating and sustaining interest in a company, the marketing web site often lists the unique value proposition of a company, its key customers wins, and future direction.

Online advertising -- a highly effective form of advertising that concentrates on making advertising messages salient and relevant to prospects.

Online marketing -- the use of the Internet and its many applications on social networks to market new products and services globally.

Telemarketing- a marketing and…

Marketing and Sales Strategies for
Words: 1686 Length: 5 Pages Document Type: Term Paper Paper #: 86161639
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What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the channels that best fit their needs (Bernoff, Li, 2008). Each of these online approaches Salesforce uses are also heavily supported by video and audio clips, and an entire range of digital content that can be downloaded and played anytime potential attendees choose to. All of these aspects of strategies are also measured using online analytics as well, which are critical for all event marketing and selling strategies (Schwartz, 2011).

Conclusion

Of the many marketing and selling strategies for events, three of the more effective ones based on research include promoting online events in real-time, marketing an event using the natural beauty or attractiveness of the venue, and marketing events with a celebrity or thought leader. All three have proven to be…

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Rob Davidson. (2011). Web 2.0 as a marketing tool for conference centres. International Journal of Event and Festival Management, 2(2), 117-138.

Hoffman, D., & Novak, T.. (2011). Marketing Communication in a Digital Era: Marketers should focus efforts on emerging social, mobile and local trends. Marketing Management, 20(3), 37.

Matthew Schwartz. (2011, April). A holistic view of analytics: Marketers are making strides to connect metrics with companies' overall goals. B to B: Interactive Marketing Guide 2011, 96(4), 16.

Marketing Digital Tools and Technology
Words: 2593 Length: 8 Pages Document Type: Essay Paper #: 30288868
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In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. owley (2004) goes on to assert that the combination of online and offline services allows for more customization, and enables "mutual dependence" which in turn creates complex and diversified communities inclusive of customers and businesses. Organizations that utilize the Internet wholly, rather than partially, are more likely to become targets for innovation, research and development, which will only advance their goals in the short- and long-term (owley, 2004, p. 39).

There are theorists that study certain aspects of marketing, like advertising, but…

References

Bansal, Harvir S., Gordon, H.G. And McDougall, Shane S. 2004, 'Relating e-satisfaction to behavioral outcomes: An empirical study'. Journal of Services Marketing, vol. 18 no.4, pp.290-302, DOI: 10.1108/08876040410542281, Emerald Group Publishing Ltd., ISSN: 0887-6045

Foucault, Brooke E. And Scheufele, Dietram a. 2002, 'Web vs. campus store? Why students buy textbooks online'. Journal of Consumer Marketing, 19, no.5, pp.409-423. DOI: 10.1108/07363760210437632, Emerald Group Publishing Ltd., ISSN: 0736-3761

Harridge-March, Sally. 2004, 'Electronic marketing, the new kid on the block'.

Marketing Intelligence & Planning, vol. 22 no.3, pp.297-309. DOI: 10.1108/02634500410536885, Emerald Group Publishing Ltd. ISSN: 0263-4503

Internet Questionnaire to Investigate the
Words: 2682 Length: 10 Pages Document Type: Term Paper Paper #: 94064501
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By maximizing these relationships, Cyberware can forge new and stronger customer relationships. In other words, Cyberware as an ISP can use the internet in other interesting ways in their attempt to maintain customer relations. Partnering with internet related organizations and/or other companies working to make the internet a powerful new business tool is one marketing approach that is sure to work for the company. "In September 1998, for instance, Dell announced its ConnectDirect (SM), a wide-ranging technology initiative to provide Dell customers with easy, fast and personalized access to the Internet. The initiative included agreements with at&T World Net Service, Excite, Inc., and SBC Communications, Inc. To provide services to Dell customers." (Steinbock)

VI. Is the area media strong?

The local area has a very modern telecommunications and media market system and infrastructure. There is a great deal of national investment incorporated into the systems so they will offer a…

References

All Free ISP. (n.d.). Free ISP Database - Find Free Internet Access Service Providers Instantly. Retrieved May 17, 2005, at  http://www.all-free-isp.com/new-jersey-providers.php 

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

Glanz, William. "Industry ads target Bell broadband bill." The Washington Times [Washington] June 1, 2001.

Khermouch, Gerry & Green, Jeff (2001, July 30). "Buzz Marketing: Suddenly This Stealth Strategy Is Hot -- but it's Still Fraught with Risk." Business Week Online. Retrieved May 17, 2005, at  http://www.businessweek.com/magazine/content/01_31/b3743001.htm

Internet & Electronic Marketing Website & Business
Words: 3210 Length: 11 Pages Document Type: Essay Paper #: 24152864
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Internet & Electronic Marketing

Website & Business Model

Target Market & Consumer Behavior

Building & Maintaining Customer elationships

F. ecommendations for Website Improvement

G. Conclusion

H. eferences

Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an effective impact on the professional or academic world. The career services center at the university is one of the best at providing Co-op job services to its undergraduate population, the ability to find these positions is available online through the university's joint venture with the Experience Network.

Pace has delivered value to its customers by providing the opportunity to leverage either the online or brick-and-mortar education into an internship at a major company…

References

Comegys, C., Hannula, M. & nen, J.V.i. 2006, "Longitudinal comparison of Finnish and U.S. online shopping behaviour among university students: The five-stage buying decision process," Journal of Targeting, Measurement and Analysis for Marketing, vol. 14, no. 4, pp. 336.

Garvey, M.J. 2002, "University heed its learning experience," InformationWeek,, no. 899, pp. 26.

Mastacan, A.M. 2009, "Current Trends in Internet Marketing," Economy Transdisciplinarity Cognition,, no. 1, pp. 48.

Muirhead, W.D. 2000, "Online education in schools," The International Journal of Educational Management, vol. 14, no. 7, pp. 315.

Marketing Report Gnn Has Several Objectives That
Words: 3337 Length: 10 Pages Document Type: Case Study Paper #: 48457575
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Marketing Report

GNN has several objectives that need to be addressed in the immediate future if they wish to continue to have success. Some of their marketing is currently problematic, and they wish to:

Increase their revenue by 7% in the next 12 months.

Attract new and younger members (12-21 years)

Make optimum use of both direct and internet marketing to drive on and offline marketing activities that will be used to achieve their first and second goals.

Reactivating members that have allowed their memberships to lapse and involving existing members in more activities and fund raisers are also important goals. For these purposes, the following direct marketing plan is suggested.

First, one of the main considerations is retaining the customers that GNN already has. There are several ways that this can be done but one of the easiest is to insure that those customers know that they are valued…

Works Cited

Fishman, J.J, & Schwarz, S. (2000). Nonprofit organizations, cases, and materials 754, 2nd Ed.

Hoffman, B. (2004). The role of strategic planning in fundraising. ARCA Factsheet #8.

Nielsen, J. (1999). Jim Sterne. World Wide Web Marketing. New York: Wiley: 2001.

Marketing Plan Mission and Business Objective Products
Words: 5830 Length: 21 Pages Document Type: Term Paper Paper #: 491024
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Marketing Plan

Mission and Business Objective

Products and Services

Keys to Success

Macro Environment

Economic Value Added

Cash Value Added

Cash Flow eturn on Investment

This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment analysis, brokerage services and information 'black box' management for the data industries clients. This plan therefore serves as an evaluation and summary of the organization's marketing and business processing options. Online Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint.

On-Line Analyst, Inc. is an organization that takes advantage of existing market analysis…

References

Altschuler, Stuart, et al. (2002). "Pricing Analysis for Merrill Lynch Integrated Choice." Interfaces: January -- February, Vol. 32, No. 1: 5-19.

Carliner, Saul. (1999). Writing Business Objectives: A Key Tool for Demonstrating the Value of Technical Communication Products. The Commerce of Content. Retrieved on April 22, 2005, from Saul Carliner Web Site at: http://saulcarliner.home.att.net/idbusiness/casestudy.htm

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.

Gill, Philip J. (1999). "Business Snapshot -- Business Modeling Tools Help Companies Align Their Business And Technology Goals." Information Week. April 19.

Marketing Mix in Successful Business According to
Words: 2092 Length: 8 Pages Document Type: Term Paper Paper #: 41543459
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Marketing Mix in Successful usiness

According to the Oxford Dictionary of usiness, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations." (Dictionary of usiness) The marketing of a product concerns itself with such responsibilities as foreseeing changes in the demand for the product, promotion of the product, quality assurance, accessibility, and the price of the product must also accommodate the needs of the market. (Dictionary of usiness)

Marketing is a quintessential part of the business world and crucial to the success of any firm.

For the purposes of this discussion we will explore the four parameters of the marketing mix. We will also investigate the various methodologies of marketing. Finally we will provide the results and conclusions drawn from the research.

The Marketing Mix

The marketing…

Bibliography

Cross, Lisa. "Segmentation: When Less is More." Graphic Arts Monthly. June, 1999.  http://www.findarticles.com/cf_0/m0GAM/6_71/55727420/p1/article.jhtml?term=Multiple+market+segmentation 

Dictionary of Business, Oxford University Press, © Market House Books Ltd. 1996

Glaskowsky, Peter N. "Truth counts -- even in Marketing." Electronic Business. December 2001.  http://www.findarticles.com/cf_0/m0GSY/12_27/80683957/p1/article.jhtml?term=marketing 

New eMarketer research looks at e-mail marketing methods." Telecomworldwide. Jan. 30, 2002.  http://www.findarticles.com/cf_0/m0ECZ/2002_Jan_30/82348001/p1/article.jhtml?term=marketing+methods

Marketing Plan Over the Years
Words: 4993 Length: 12 Pages Document Type: Term Paper Paper #: 58320169
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Grooming not only helps in zeroing in on external parasites and skin wounds, and does not allow fur to fall on furnishings, it also helps in spending a good quality time establishing a quality time with the feline friend. In case of shorthaired cats, one can use a metal comb which is fine-toothed on a weekly basis and a rubber brush or natural bristle to eliminate the traces of dead hairs. ("Grooming Cats," n. d.) ii) Price:

It is important to note that quality and price are the two most vital needs of a balanced marketing mix and hence either one in the absence of the other is most definitely to fail. At the time of fixing the pricing structure it has to be ensured that one squares off his overhead, including a profit and compare with other companies offering a same dog grooming service. In order to do this,…

References

Kirsten, Jacob. (1995, Winter) "Costing and pricing information services" Fee for service, vol. 2, no. 1, pp: 1-7.

Middlebrooks, Britanny. (2007, Sep) "Pet love mobile dog grooming"

Retrieved 25 January, 2008 at  http://www.associatedcontent.com/article/376515/pet_love_mobile_dog_grooming.html 

N.A. (2007) "Dog washing and grooming outside your home -wherever you live" Retrieved 25 January, 2008 at  http://www.dialadogwash.com/dadwservice.html

Marketing Barriers to the Growth
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(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.

2.3. Human Barriers

As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit states, there are a number of reasons why people may be unwilling to accept organizational and technological changes implicit in e-marketing; for example when their stability and security is threatened and "… Coping strategies and comfort zones are affected." (Harris & Dennis, 2002, p. 74) This can occur when new emerging technologies are introduced.

The growth of e-marketing methods can therefore cause anxiety in some people who may feel threatened by these new technologies and approaches to marketing and…

References

Bielski, Lauren (2006) 'Debit's Growing Popularity', ABA Banking Journal, vol. 98, no.1.

Chan-Olmsted, S 2002, 'Branding and Internet Marketing in the Age of Digital Media', Journal of Broadcasting & Electronic Media, vol 46, no. 4, pp. 641+.

Dholakia, N, Fritz W, Dholakia R. And Mundorf N (Eds.) 2002, Global E-Commerce and Online Marketing: Watching the Evolution, Quorum Books, Westport, CT.

Doyle P. 2000, Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, John Wiley & Sons, New York.

Marketing Strategizing and Positioning a
Words: 4837 Length: 18 Pages Document Type: Dissertation Paper #: 14195168
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Shorter Sales Cycles

As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the site with confidence and they will find them buying quicker than ever.

Joint Ventures

Becoming an expert will also influence others in the trade to seek a business out. They will look to connect with Remont because of their money making potential, and whether they are offering similar or complimentary products, it will enhance business (Reis 2001).

The basics steps of leveraging the Internet must be understood before the technical one, and these following ones will serve as the foundation of the sales approach.

Step 1 -- Be Giving

Having the right attitude on the website is essential for making progress with Internet pages. The company needs to…

Works Cited

Charlesworth, A. 2009, 'Internet Marketing: A Practical Approach', Butterworth-Heinemann, Oxford, UK.

Ferrell, O.C. And Michael D. Hartline, 2008, 'Marketing Strategy, 4e', Thomson South-Western, Mason, OH.

Lee, O. 2001,'Internet Marketing Research: Theory and Practice', Idea Group Publishing, Hershey, PA.

Ries, A. And Jack Trout, 2001, 'Positioning: How to Be Seen and Heard in the Overcrowded Marketplace', The McGraw-Hill Companies, New York, NY.

Internet and the Lodging Industry
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Ethics and security concerns

Despite the fact that the internet is a tool that cannot be outdone by any other when it comes to publicity of any business, there are risks and security threats and breaches that come alongside especially the hotel and accommodation industry.

Various government regulations on the hospitality industry have a dramatic effect on the internet and its usability in the hotel industry. The governments achieve this by introducing new regulations and limitations every other waking day and also highly throttles the exploitation of the internet, some of which work to the good and yet others to the detriment of the industry.

Due to the rampant nature of internet hackers and people out to cause damage to the industry by spying on the hospitality industry players with an aim of causing harm to the clients, there are privacy and security issues that must be observed in order…

References

Christoph Muller, (2011). The impact of the internet and social media on the hotel industry.  http://www.grin.com/en/e-book/170753/the-impact-of-the-internet-and-social-media-on-the-hotel-industry 

Nick Nikolos (2011). Internet Marketing in Hospitality Industry. http://www.singaporehotelsandrates.com/hospitality-industry/internet-marketing-in-hospitality-industry.html

Travel City, (2011). Benefits And Disadvantages Of Online Travel Agencies. http://travelcityhotel.org/travel-agency/benefits-and-disadvantages-of-online-travel-agencies

Internet Advertising
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Business

Internet Advertising

What group sponsors the site and what is the organization's purpose?

There is absolutely no contact or other information on the group sponsoring this site at the site itself. A search of the group's name, Internet Marketing and Advertising Association, yields the information that the group is located in Rochester, New York, and is a group of businesspeople devoted to developing advertising alternatives for the Web. Other than that, the site itself yields no information, and even more perplexing, there is no contact or advertising information on the site, so it is difficult to see how businesses find out how to advertise on the site, or contact anyone to add their listing to the site. However, a search of "who is" at Internic.net indicates the registrant is "Ultimate Search" with a mailing address in Hong Kong. The.org indicates this is a non-profit Web site, so it seems…

Marketing and Information Systems
Words: 2196 Length: 8 Pages Document Type: Term Paper Paper #: 16892002
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Role of Information Systems in Marketing

The objective of this study is to examine the role of information systems in marketing in terms of the information that is necessary for decision making. Additionally this work will examine the role of IS for this function within the organization and the benefits of IS for the functional users at the operational level, the use of data at all levels of the organization and how IS has affected processes for this functional perspective.

Decision Making and the Marketing Information System

The work of Ismail (2011) entitled "The Role of Marketing Information System on Decision Making: An Applied Study on Royal Jordanian Air Lines (RJA)" reports a study that has the objective of emphasizing the importance of the utilization of the marketing information system (MKIS) on decision-making through making clear the requirement for decision-making that is both "quick and effective…due to time saving and…

Bibliography

Bahloul, MY (nd) The Role of Marketing Information System Technology in the Decision Making Process Case Study: The Banking Sector in Gaza Strip. Islamic University of Gaza. Retrieved from:  http://library.iugaza.edu.ps/thesis/98936.pdf 

Chapter 9: Marketing Information Systems (nd) FAO Corporate Document Repository. Retrieved from:  http://www.fao.org/docrep/w3241e/w3241e0a.htm 

Hansen, W, (2000). Internet Marketing, Cincinnati, Ohio: South-Western Publishing.

Harmon, RB (2003) Marketing Information Systems. Retrieved from:  http://www.iped-uk.com/marketing_information_system.pdf

Internet Strategies
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internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the all Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).

One of Samsung's internet strategies is apparent even before landing on the company's main website. hen one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, www.samsung.com. Along with listing the company's website, there is also content directed…

Works Cited

Bruner, Heather. (2009). Samsung doubles up on credibility in their latest email. Bazaarblog website. Retrieved September 17, 2011 from:  http://www.bazaarvoice.com/blog/2009/01/08/samsung-doubles-up-on-credibility-in-their-latest-email/ 

Ramstad, E. (2011). Samsung's earnings: 5 things to watch. The Wall Street Journal Korea Realtime online. Retrieved September 17, 2011 from:  http://blogs.wsj.com/korearealtime/2011/07/28/samsungs-2q-results-5-things-to-watch/ 

Samsung. (2011). About Samsung. Retrieved September 17, 2011 from:  http://www.samsung.com/us/aboutsamsung/ . Path: Welcome to Samsung; Corporate profile; History

Samsung the Network. (2005). Bloomberg BusinessWeek. Retrieved September 17, 2011 from:  http://www.businessweek.com/magazine/content/05_44/b3957049.htm

Internet on Traditional Media Vehicles Discuss Impact
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Internet on Traditional Media Vehicles

Discuss impact internet traditional media vehicles - for advertising class (graduate level) - academic

Traditional media refers to the radio, newspapers, magazines and television. These were the means used to transmit and broadcast information before the internet. Traditional vehicles were not as effective as the internet, as one would have to wait for a specific time for them to get to read, hear, or see the news. Because of this restrictive time schedules people could not get information as fast as they would have preferred Barry & Fulmer, 2004.

Newspapers were released once daily, and if that were the only way for someone to access information they had to wait for over 24 hours before they can read the newspapers. adio news was much better as the delay was only hourly.

Traditional media vehicles could not reach as many people as fast as the internet.…

References

Barry, B., & Fulmer, I.S. (2004). The Medium and the Message: The Adaptive Use of Communication Media in Dyadic Influence. The Academy of Management Review, 29(2), 272-292.

Bucklin, R.E., Lattin, J.M., Ansari, A., Gupta, S., Bell, D., Coupey, E., . . . Steckel, J. (2002). Choice and the Internet: From Clickstream to Research Stream. Marketing Letters, 13(3), 245-258.

Froehling, O. (1997). The Cyberspace "War of Ink and Internet" in Chiapas, Mexico. Geographical Review, 87(2), 291-307.

Howard, P.N. (2005). Deep Democracy, Thin Citizenship: The Impact of Digital Media in Political Campaign Strategy. Annals of the American Academy of Political and Social Science, 597(ArticleType: research-article / Issue Title: Cultural Production in a Digital Age / Full publication date: Jan., 2005 / Copyright © 2005 American Academy of Political and Social Science), 153-170.

Marketing Spin to Match My Background Must
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marketing spin to match my background. Must answer the questions below in the custom area

What do you expect to accomplish through this executive program? What learning experiences do you expect, and how would you apply them? What specific benefits do you anticipate?

I am a marketing professional with over twenty years' experience working for advertising agencies and for some of the world's most profitable and highly-respected companies, including AT&T, Lucent, and McDonalds. My expertise includes both traditional and e-commerce marketing. From my personal, practical experience in the field I have honed my natural instincts regarding what makes a good marketing campaign. I pride myself on my ability to learn. However, my desire to expand my capabilities and personal marketability has led me back to school, to gain more technical knowledge of the ever-changing field of marketing.

An executive MBA is an ideal match for my aspirations. I would be…

Q2. What are the contributions you will make to the program and how will your experience and expectations benefit classmates and the EMBA program?

My unique perspective would enable me to contribute a multifaceted cultural and historical perspective to the history and practice of business. My formal marketing career began in 1989 so I have witnessed firsthand the dramatic historical shift that occurred with the transition from pre-Internet to post-Internet marketing. This has made me uniquely aware of the differences between marketing in the 20th century and marketing in the 21st century. I pride myself in being forward-thinking and while I have worked to promote products via more traditional marketing channels, I am acutely aware of the shift that has occurred in marketing in terms of how products and services are showcased and how consumers relate to those services and products. Branding and brand definitions have changed and become more interactive and relationship-based. However, the human elements of managing workers and clients through cross-functional teams and in B2B and B2C relationships still are based upon timeless principles of customer segmentation and demonstrated value.

I have also worked in a variety of high-pressured settings, both for advertising agencies and for corporate clients in fields spanning from telecommunications to the food industry. I would be an invaluable resource for my student colleagues who were interested about exploring new career paths and help them understand the similarities and differences between different occupational settings in the field of marketing. Also, on a personal level, marketing requires the ability to be both 'left brained' in terms of keeping an eye on technical specifications and the bottom line but also to be 'right brained' enough to see the world from a completely different perspective. I believe I exhibit both of these qualities in my skill set and character profile and hope to use my organizational and communication skills to be an asset in the classroom.

Marketing Managers Need to Understand Consumer Behavior
Words: 615 Length: 2 Pages Document Type: Essay Paper #: 3403042
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Marketing Managers Need to Understand Consumer Behavior

The essence of effective marketing is defining a unique, highly defensible market position for a given product or service, supporting it with a unique value proposition that further motivates customers to buy. Marketing managers who excel in their professions have the ability to accurately interpret the consumer decision making process and align their strategies to encourage the trial and eventual purchase of their products (Foxall, 1993). Having a solid understanding of the consumer decision making process, and within that framework, understanding how behaviors are a powerful catalyst of purchasing, are critical to the success of any marketing strategy (au, Samiee, 1981).

Analysis

The consumer decision making process varies by the type of product, service, level of trust a consumer has in a given brand, and the extent of substitutes that exist for a given product. All of these factors taken together create the…

References

Foxall, G.R. 1993, "Consumer behaviour as an evolutionary process," European Journal of Marketing, vol. 27, no. 8, pp. 46-46.

Markin, R.J. 1979, "The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior," Academy of Marketing Science.Journal, vol. 7, no. 4, pp. 316-316.

Rau, P. & Samiee, S. 1981, "Models of Consumer Behavior: The State of the Art," Academy of Marketing Science.Journal, vol. 9, no. 3, pp. 300-300.

Suranyi-Unger, T. 1981, "Consumer Behavior and Consumer Well-Being: An Economist's Digest," Journal of Consumer Research, vol. 8, no. 2, pp. 132-132.

Marketing Mix Promotion Strategies Assume That You
Words: 1146 Length: 4 Pages Document Type: Essay Paper #: 83119156
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Marketing Mix: Promotion Strategies

Assume that you are the newly hired promotion manager for Brooks Brothers and that the VP of Marketing wants you to prepare a report on how the designer's/brand's product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the promotion of that designer's/brand's products/goods.

What promotion makes the designer's/brand's products different from its competitors?

Brooks Brothers is one of the most famous marketers of classic clothing for men and women in the world. Its generations-old name and reputation for quality distinguishes it from its more recently-arrived competitors. Unlike the classic British fashion house Burberry, it has not tried to brand itself as a more trendy fashion line for the young, and showcased streaming podcasts of its fashion shows and crowd-sourced photographs and fashion advice. Brooks Brothers specializes in simple, clean lines and its current marketing…

References

Spiffing up Brooks Brothers. (2001). Business Week. Retrieved May 17, 2011 at  http://www.businessweek.com/magazine/content/01_51/b3762103.htm 

Werdigier, Julia, (2009, November 11). Burberry looks online. The New York Times.

Retrieved May 17, 2011 at  http://www.nytimes.com/2009/11/10/business/global/10burberry.html

Internet Distribution System
Words: 696 Length: 2 Pages Document Type: Essay Paper #: 63845200
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Tourism

Internet Distribution System

An Internet Distribution System is a compilation of online reservation systems and travel portals which focus in internet marketing of travel and related services. There are currently more than 2000 internet reservation systems and travel websites on the Internet. These online systems have unique forces and features that can be utilized to drive probable travelers to a given destination and to a given hotel (Internet Distribution Systems (IDS), 2007).

It has been reported that the online booking in the hospitality industry including hotels and motels, airlines and travel packages is increasing at a very rapid speed recently, particularly at the lower rate end. Online hotel room bookings have gone up six times over from 1999 to 2002. It has been estimated that there will be a more rapid jump in the online hotel room bookings over the next few years (Yang, Flynn & Anderson, n.d.).

With…

References

Internet Distribution Systems (IDS). (2007). Retrieved from http://www.internet-distribution-systems-specialist.com/?p=internet-distributions-systems

Xiang, Y., Zhou, W. & Chowdhury, M. (n.d.). GHIRS: Integration of Hotel Management

Systems by Web Services. Retreived from  http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.6.1448&rep=rep1&type=pd  f

Yang, J., Flynn, J. & Anderson, K. (n.d.). E-Business Application in the Hospitality Industry:

Using Marketing Research to Formulate Key Market Plan Portions
Words: 1301 Length: 5 Pages Document Type: Marketing Plan Paper #: 80464523
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Marketing -- Distribution and Marketing Planning -- Samsung Galaxy Mini S

esults from the first 3 Modules now allow analysis of their information and development of some final marketing plan elements. Samsung's global position as a technological innovator, extensive distribution channels and significant resources allow an ambitious plan of near-saturation that should capture a significant portion of the target market. The 18- to 44-year-old smartphone-owning early adopters should readily encounter our marketing efforts and a significant number of those targeted consumers are expected to purchase and benefit from the Samsung Galaxy Mini S.

Issues Analysis

Given the complete marketing analysis, the key issues that must be understood by the company in trying to sell the Samsung Galaxy Mini S are:

Organizational esources (Perner, n.d.): commonly known as the five "M's: Men (meaning labor); Money (meaning finances); Machinery (meaning equipment); Minutes (meaning time); and Materials (consisting of production factors) (Friesner, 2014).…

References

Apple, Inc. (2014). iPad Air. Retrieved October 14, 2014 from www.apple.com Web site:  https://www.apple.com/iPad-air/ 

Epstein, Z. (2013, October 17). How big is Samsung? Retrieved October 14, 2014 from brg.com Web site:  http://bgr.com/2013/10/17/samsung-total-employees-worldwide/ 

Friesner, T. (2014, May 8). Marketing Audit - Marketing Teacher. Retrieved October 14, 2014 from www.marketingteacher.com Web site:  http://www.marketingteacher.com/marketing-audit/ 

Perner, L. (n.d.). Integrated marketing communication - Introduction to Marketing. Retrieved October 14, 2014 from www.consumerpsychologist.com Web site:  http://www.consumerpsychologist.com/intro_Promotion.html

Proposal for a New Marketing Strategy to Bring More People
Words: 1160 Length: 4 Pages Document Type: Term Paper Paper #: 32458483
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Marketing Plan

Friedman

Internet Marketing and Pizza

This report tries to gather some advantages and disadvantages associated with a new Internet marketing plan for a new pizza shop. By following their new marketing plan, this report alter the way small businesses use the internet marketing approach to change the way they advertise. There is a lot of media attention being paid to Internet marketing and most people believe that this type of marketing approach is the future. More and more organizations now focus on new and inexpensive ways to attract new customers. Marketing companies are gradually becoming experts on the World Wide Web. But the world has gone global, now marketers and local businesses have the opportunity to also play on the open global platform. It is possible that new small local business may actually require international skills as more global opportunities are created through the web. There are estimates…

References

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer . "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

Monoghan, Thomas. Pizza Tiger. New York: Random House, 1986.

Snider, James. "Shopping in the information age." The Futurist, Vol. 26, November-December 1992.

WorkForce Management. (2009). Advantages of Internet Event Marketing. Retrieved on November 24, 2009, from  http://www.workforce.com/global/events_advantages.php

Auto Internet Industry Analysis
Words: 2203 Length: 8 Pages Document Type: Term Paper Paper #: 60775803
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Internet Strategies Adopted by Automobile Companies in a Changing Business Market

This is an article on the Internet strategies adopted by automobile companies in the changing business scenario.

hat is the most recent fad that is tempting, informative and dangerous? The author would have loved to hear the responses from an audience, because none would have mentioned the Internet as the answer, and that is exactly what it is. Tempting because companies fall for the hype that the Internet has the potential to increase their profits by huge unrealistic percentages. Informative because the company is soon informed by its event managers that the virtual world is not what it was originally thought of, and dangerous because even after burning their fingers, they keep coming back for more! The reason why the come back is plain simple: the Internet is not directly responsible for the drubbing they received, It is their…

Works Cited

Author Not Known1, Global Vehicle Sales To Fall 11% In 2001-02 New Report Concludes.(Brief Article),  http://www.findarticles.com/cf_0/m0UDO/14_13/84740455/p1/article.jhtml?term=Global+Vehicle+Sales  Accessed on July 11, 2002

Dallan Greg, 2000, Automakers Rev Up Web Strategies

 http://www.thestandard.com/article/display/0,1151,8969,00.html , Accessedon July 11, 2002

Conlin, Rob, 2000, Ford and Trilogy Forge E-Commerce Alliance,  http://www.ecommercetimes.com/ perl/story/2563.html, accessedon July 11, 2002

Universal Studios Internet Based Marketing
Words: 1342 Length: 4 Pages Document Type: Term Paper Paper #: 84243631
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Internet-Based Marketing Blog

Internet-based marketing is a concept that has generated considerable attention in the recent past because of the advent of the Internet, which has transformed the world through improving communications. The growth of internet-based marketing has also been influenced by the fact that advertisers are increasingly looking for ways to generate revenue through online platforms given the increase in the number of people who visit websites across the globe on a daily basis. In this quest to generate revenue by reaching more people through advertisements, companies have increasingly used the internet to market their products. Internet marketing is increasingly preferred by companies and entrepreneurs because it offers a cost-effective means for advertising products and generating more revenues as compared to traditional marketing.

An example of a company that has used internet marketing to advertise its products is Universal Studios. The use of the internet as a marketing tool…

References

Annacchino, M.A. (2007). The pursuit of new product development: the business development process. Burlington, MA: Butterworth-Heinemann.

Ingram, D. (n.d.). The Advantages & Disadvantages of Advertising on the Internet. Retrieved September 12, 2015, from  http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html 

"Internet Marketing Avenues for Web-based Company." (n.d.). Hongkiat -- Technology Design Inspiration. Retrieved September 12, 2015, from  http://www.hongkiat.com/blog/marketing-for-internet-startup/

Marketing Myopia of the Many
Words: 1230 Length: 4 Pages Document Type: Research Paper Paper #: 69405473
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The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that allows for more rapid innovation from hardware and services partners both. This direction alone will help Microsoft to compete more effectively over the long-term, by giving them the ability to compete for precious developer resources and times with partners and service providers.

Second, Microsoft needs to think more about their phone strategy from the standpoint of how they can create the smartphone of the future as a computing platform. One of the best strategies for accomplishing this is to concentrate on having their operating systems be more oriented towards creating a technology-agnostic platform for social media websites and applications. The advent of social media websites have given every customer a much greater level of communication and clarity, so much so that…

References

Apple, Investor Relations (2013). Investor Relations. Retrieved April 18, 2013 from Apple Investor Relations and Filings with the SEC Web site:  http://www.apple.com/investor/ 

Andrus, R.R., & Reinmuth, J.E. (1979). Avoiding research myopia in marketing analysis. Business Horizons, 22(3), 55-55.

Ataman, M.B., Van Heerde, H.,J., & Mela, C.F. (2010). The long-term effect of marketing strategy on brand sales. JMR, Journal of Marketing Research, 47(5), 866.

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Marketing Internet TV -- Present and Future
Words: 1176 Length: 4 Pages Document Type: Term Paper Paper #: 7654377
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Marketing

Internet TV -- Present and Future

The future of how will people watch television is far from clear. The rapid advancements in technology have provided an increased number of options for different kinds of program viewing. Customers now have the ability to view only the programs they want without having commercial interruptions. Although this can be effectively accomplished now with devices such as the digital video recorders (DRV), when internet derived programing becomes more ubiquitous this will act to further accelerate the consumers control over their media. Advertisers will have to evolve to be able to deliver a marketing message through this medium. Although there will continue to be opportunities for traditional advertising, such as the thirty second ad, it is likely that marketers will begin to further integrate their messages into the content of the program even further through product placement.

Internet TV Overview

The combination of the…

Works Cited

Associated Press. (2007, July 3). 'Transformers' a GM ad in disguise. Retrieved from NBC News:  http://www.msnbc.msn.com/id/19562215/ns/business-autos/t/transformers-gm-ad-disguise/ 

Cowley. (2011). The Ubiquitous Product Placement. Sydney: The University of Sydney.

Cowley, E., & Barron, C. (2008). When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence. Journal of Advertising, 89-98.

Google TV. (2012). How it works. Retrieved July 22, 2012, from Google TV:  http://www.google.com/tv/features.html

Marketing Mix Analysis of the
Words: 1730 Length: 4 Pages Document Type: Research Paper Paper #: 14211033
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Brand equity of trusted advisor for CM application delivery.

Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000)

eferences

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management eview, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Katzmarzik, a. (2011). Product differentiation for software-as-a-service providers. Business & Information Systems Engineering, 3(1), 1-31.

Joseph, J.V. (2009). econciling marketing vs. branding return on investment. ochester, ochester, NY.

Yoo, B.,…

References

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Marketing Development of Beverage Dear Marketing Team
Words: 1334 Length: 4 Pages Document Type: Essay Paper #: 47803758
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Marketing Development of Beverage

Dear Marketing Team

ABC Company

Marketing Development of Beverage

As our company is in the process of marketing development of a new beverage, I am determined to have the impressive launch of the product. In this regard, I am analyzing the advertisement strategies of various players in the same industry. This practice is carried out with the perspective of applying the plus points of the advertisement in our advertisement and avoiding the pitfalls. As we have ready samples collected from industry, we can evaluate the effectiveness of advertisement and manage to get the desired results out of it.

In my discussions with people, I got to know that they like advertisement of Coca-Cola. I also felt that Coca-Cola has monopoly in certain areas and people are loyal to it (Mennen, 2010) as their forefathers were also fond of this drink. I searched for the ads of…

References

Google Images. (2013). Coca Cola. Retrieved from  http://www.google.com.pk/imgres?q=COCA+COLA+AD&um=1&hl=en&sa=N&biw=1366&bih=624&tbm=isch&tbnid=DTZclSuDH0FkYM:&imgrefurl=http://www.toxel.com/inspiration/2008/08/02/collection-of-cool-coca-cola-ads/&docid=oxHvIpF3epem0M&imgurl=http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads17.jpg&w=450&h=663&ei=elFeUcrtGJOhiQe-mIHoDQ&zoom=1&ved=1t:3588,r:13,s:0,i:184&iact=rc&dur=649&page=1&tbnh=182&tbnw=126&start=0&ndsp=24&tx=74&ty=77 

Mennen, M. (2010). An Investigation Into the Role of Emotional Branding in the Cola Market with particular reference to Coca Cola. Germany: GRIN Verlag.

Sengupta, S. (2005). Brand Positioning. New Delhi: Mcgraw Hill Publishing Limited.

Marketing in the Contemporary Organizations the Contemporary
Words: 1248 Length: 4 Pages Document Type: Essay Paper #: 16762711
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Marketing in the Contemporary Organizations

The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…

References

Business case Studies, (2012). Engaging consumers through word of mouth marketing: A

Red Bull case study. Retrieved September 22, 2012 from  http://businesscasestudies.co.uk/red-bull/engaging-consumers-through-word-of-mouth-marketing/the-role-of-the-marketing-function.html 

Centive, (2012). Keeping Up with the Changing Consumer and Information Consumption.

Retrieved September 22, 2012 from http://blog.centiv.com/index.php/tag/modern-era-of-marketing/

Marketing Problem Nokia Marketing Problem Lack of
Words: 911 Length: 3 Pages Document Type: Essay Paper #: 29130604
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Marketing Problem Nokia

Marketing problem: Lack of product innovation

Current marketing environment of Nokia

Marketing Problem Nokia

Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…

References

Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [ http://www.businessweek.com/news/2013-07-11/nokia-to-sell-phone-with-high-resolution-camera-to-revive-demand ]

Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [ http://www.guardian.co.uk/technology/2012/apr/23/monday-note-nokia ]

Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: [http://i.nokia.com/blob/view/-/2268488/data/3/-/NSN-form-2013.pdf]

Internet Cafe in India
Words: 3349 Length: 11 Pages Document Type: Marketing Plan Paper #: 47680690
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Internet Cafe in India

To set up a new business or expand existing business operations into some international market, a comprehensive analysis of the business environment of that market is essential (Lambin). This analysis constitutes the issues and challenges which an organization may face in that new market. These issues and challenges may be described in terms of different forces; like political, legal, social, cultural, religious, financial, and technological aspects.

This paper presents a complete marketing plan for an American service organization that wishes to set up an internet cafe in the Indian market. It starts with a brief country profile and explains how it will prove to be a potential market for this specific business. This marketing plan also explains the competitive environment, economic and political climate, marketing and promotional strategies, managerial and labor climate, and other important factors that may affect this business one way or another.

The…

Works Cited

BBC News. India Country Profile. 31 Mar, 2011. Web. 4th Oct, 2011.

Bureau of South and Central Asian Affairs. India: Profile. U.S. Department of State. July 14, 2010. Web. 4th Oct, 2011.

Cherunilam, Francis. International business: text and cases. India: PHI Learning Pvt. Ltd., 2007. Print

Executive Planet. About India. 5 Dec, 2006. Web. 4th Oct, 2011.

Marketing Report the Current Endeavor
Words: 1712 Length: 6 Pages Document Type: Essay Paper #: 10454794
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Ultimately, the it industry is already a constant presence within the lives of the modern day individual and it is expected to become even more preponderant in the years to come. The advertising organization as such does not afford not to penetrate the industry. If the company continually declines opportunities to advertise in the Information Technology and Communications industry, it would soon come to operate in a niche sector in which its chances for not only development, but very survival, would be significantly restricted.

eferences:

Bangia, ., 2008, Computer fundamentals and information technology, Firewall Media

Broerrsma, M., 2003, Critics delay vote on EU intellectual property rights, ZD Net, http://www.zdnet.co.uk/news/regulation/2003/11/19/critics-delay-vote-on-eu-intellectual-property-law-39117998 / last accessed on March 11, 2011

Niles, N.J., 2010, Basics of the U.S. health care system, Jones & Bartlett Learning

2005, Market share, Info Tech Trends, http://www.infotechtrends.com/marketshare.htm last accessed on March 11, 2011

2010, 2010 it industry economic outlook looking…

References:

Bangia, R., 2008, Computer fundamentals and information technology, Firewall Media

Broerrsma, M., 2003, Critics delay vote on EU intellectual property rights, ZD Net,  http://www.zdnet.co.uk/news/regulation/2003/11/19/critics-delay-vote-on-eu-intellectual-property-law-39117998  / last accessed on March 11, 2011

Niles, N.J., 2010, Basics of the U.S. health care system, Jones & Bartlett Learning

2005, Market share, Info Tech Trends, http://www.infotechtrends.com/marketshare.htm last accessed on March 11, 2011

Marketing Plan of Cingular Wireless Cingular Wireless
Words: 590 Length: 2 Pages Document Type: Term Paper Paper #: 69273185
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Marketing Plan of Cingular Wireless

Cingular Wireless is a U.S.-based company that is focused on providing cellular mobile services through its wireless data services, which includes GSM and TDMA technologies. GSM (Global Systems for Mobile Communication) technology is the most basic form of wireless service that allows users to receive data service by connecting their mobile phones to cell site towers of Cingular. TDMA (Time Division Multiple Access) technology, meanwhile, allows users to use the same communication medium over different time slots. With the help of these technologies, Cingular Wireless is able to offer services ranging from text messaging, voice calls, and even multi-media messaging (MMS) that allows users to capture images and use video streaming/messaging with the use of their mobile phones.

Cingular Wireless' Promotions strategy is geared toward the mass communication media, such as broadcast (television) and print media. Through these very powerful media forms, Cingular was able…

Bibliography

Cingular Wireless Official Web site. Available at http://www.cingular.com.

Leotta, J. "A Singular Stance: Cingular's Commitment to Creative Expression." 17 June 2002. iCan! Incorporated Web site. Available at  http://www.ican.com/news/fullpage.cfm/articleid/73-85BA77B465798635/cx/employment.for_employers/article.cfm .

Mucha, T. "Cingular Sensation?" 19 March 2003. Business 2.0 Newsletter Online Web site. Available at http://www.business2.com/articles/web/0,48145,00.html.

Marketing Segmentation and Product Positioning
Words: 1812 Length: 6 Pages Document Type: Term Paper Paper #: 29834462
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The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.

Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.

Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the…

References

Census Bureau (2012). Employment Size of Firms. USA.

Financial Express (2012). India PC market grew 13% in 3rd quarter. Sunday, 14 Oct 2012.

Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review, 79(3): 62-74.

Small Business Administration (2011). United States Small Business Facts. U.S. Small Business Administration.

Marketing Plan Ultralight PC Marketing
Words: 3365 Length: 8 Pages Document Type: Research Proposal Paper #: 54207107
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The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training (Swiercz, Lydon, 388). Finally the use of an integrated Partner Relationship Management (PRM) system that will give channel partners the flexibility to provide resellers with support on a 24/7 basis will also be created. The intent is to create enough support for channel strategies so they can produce up to 60 -- 70% of overall revenue for the product line.

D. Promotion

There are many different aspects of promotion that need to be included in the launch of the Liberta Ultralight.…

BIBLIOGRAPHY

Zuhair Al-Obaidi, and Mika Gabrielsson. "Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. " Journal of Euro - Marketing 12.2 (2002): 5.

Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Doern, R.. "Investigating Barriers to SME Growth and Development in Transition Environments: A Critique and Suggestions for Developing the Methodology. " International Small Business Journal 27.3 (2009):

Cooke, M., and N. Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.

Marketing Management and Analysis Marketing
Words: 2472 Length: 8 Pages Document Type: Thesis Paper #: 5657377
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Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008).

This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple is striving to convince consumers that using as well as buying the iPhone is financially feasible and also hopes its attractive pricing strategy for the iPhone will convert more consumers to the use of its other product, like Macs, because of the satisfaction they derive from the iPhone. Additionally, while business users are charged more per month because they use more data services, Apple also has tried to still make the iPhones attractive to businesses, by selling them the phone…

Works Cited

Apple iPhone." (2008). CNET. Retrieved 6 Aug 2008 at  http://reviews.cnet.com/smartphones/apple-iPhone-8gb-at/4505-6452_7-32309245.html 

Balan, Elena. (30 Jul 2007). Nokia to make iPhone competition with new music download service." So ftpedia.com.Retrieved 6 Aug 2008 at  http://news.softpedia.com/news/Nokia-to-Make-iPhone-Competition-with-New-Music-Download-Service-61324.shtml 

Holson, Laura M, (2008)."AT&T targets business customers with iPhone." The New York Times. Retrieved 6 Aug 2008 at  http://bits.blogs.nytimes.com/2008/06/09/att-targets-business-customers-with-iPhone/index.html?ref=technology 

Markoff, John. (10 Jun 2008). "Apple aims for the masses with a cheaper iPhone." The New York

Internet Technology Marketing and Security
Words: 2528 Length: 8 Pages Document Type: Term Paper Paper #: 32846575
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Internet Technology, Marketing, And Security

easons why social media marketing has become exceedingly popular among businesses of all sizes

Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).

Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…

References

Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.

Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.

Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.

Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.