Internet MarketingSecurity & PaymentThe security measures and payment options that will be implemented on the e-commerce website include secure payment gateway, SSL certificate, PCI compliance, two-factor authentication, and fraud detection and prevention.First, a secure payment gateway should be integrated with the website to ensure that all transactions are safe and secure (Hassan et al., 2020). Some popular payment gateways include PayPal, Stripe, and Authorize.net.Secondly, implementing an SSL certificate is necessary to ensure that all sensitive information such as credit card details and personal information are encrypted and transmitted securely (Hassan et al., 2020).Thirdly, the Payment Card Industry Data Security Standard (PCI DSS) compliance is necessary for all e-commerce websites that accept credit card payments.Fourth, two-factor authentication is an additional security feature that adds an extra layer of security to the website login process. This ensures that only authorized users can access the website.Finally, implementing fraud detection and prevention measures is….

Internet Marketing Strategy of Argos
The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011)

Argos and the Online Market: Size and Growth

Argos customer base is approximately 130 million and reports state that 26% of Argos sales are via the internet channel with approximately 4 million customers placing orders by phone or online. The Argos website is touted as the website visited the most among high street retail websites in the United Kingdom in 2008. (Argos, Website, paraphrased) Argos is environmental conscious and caters to customers with disabilities. Argos was named the 'Online Toy Retailer of the Year 2009' by the ritish Toys & Hobbies Association (THA). (Argos Website, 2011) In addition Argos….

University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the free advertising on campus. Once a week or once a month a student should do a physical walk through to ensure that signs displaying the web address for the site look fresh and new and that the television advertising is up-to-date. This job would need to be passed on as students graduate out of the program and move into the real world of employment.
Strategy three -- participate in university events

Certainly the incorporation of these first two strategies -- using university….

Key Success Factors

he most critical factors for Nintendo are being able to manage the unique value proposition of their products through the Internet marketing campaign and continued marketing strategies to continually grow new sales. he ability to create a highly salable gaming platform and then use it as the catalyst for increasing online sales is evident in their financial forecasts and the findings of empirical research in this area (Binken, Stremersch, 2009). o excel in their specific markets Nintendo must continue to lead the industry with their new product introduction process and set a pace of innovation competitors cannot match. his extends into their game product lines as well, as they are designed specifically for downloading over the Internet. he entire product strategy concentrates on capitalizing on the Internet as a communication, collaboration and product delivery channel.

Marketing Objectives

he marketing objectives for the Wii launch centered on being able to create….

This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third tip is that the marketer must avoid making exaggerated claims about his product or service even if it may actually be true. This is because the customer is always wary of false claims and would automatically tend to avoid such websites. Another tip is that if a discount and a bonus were to be combined within one particular offer, then it would be so very irresistible that the customer would have no option than to purchase it. A series of….

Internet Marketing
Customers prefer Internet marketing because Internet provides the ability to easily custom tailor specifications, such as in the case of buying a computer online from Dell. In addition, Internet search engine offers consumers to find the best bargain price of a product and service. In some cases, electronic brokers facilitate shopping by presenting the offerings in order of some important characteristic, as in the case of travel services arrayed in order of price, or departure time, or airline carrier. Then there are some customers who prefer convenience. To these customers, the Internet provides the best opportunity to order the product from the home (Messmer, 1999).

Price is one of the most important elements for customers buying the simple products from the Internet. The Internet provides the most obvious basis for comparison. Consumers shopping on the Internet can easily access prices from a great many possible suppliers. In addition, prices for….

The use of the Internet and social networks will continue to accelerate in their use of learning platforms as a result. The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support higher education at the graduate and post-graduate levels.
3.0 Web Traffic Plan for MarketNet

In devising a Web traffic plan to boost the awareness, interest, desire and action (AIDA) for the MarketNet Facebook networking group, the precise definition of objectives is critical. These objectives must be global in scope to maximize the reach of MarketNet for students in other colleges and universities as well. The objectives must also be measurable and quantifiable to determine the extent they are attained. They also must….

Most consumers will grant this, and those who genuinely object will retain control over access to their privacy.
11) the basic principles of the Starz Crash campaign can be applied to other advertisers. The campaign succeeded largely because it allowed Starz to gather much more information about its customers than other campaigns. This information was then converted into a stronger understanding of the target market, which allowed the company to improve its focus, and to online social capital with bloggers, who were provided with preferential access. This fueled even greater interest amount the early adopters and their followers.

These techniques can be applied to any new product launch, but especially those that are subject to a high social media presence. Search engine marketing can help to identify the early adopters, which can allow the firm to utilize a targeted social media strategy. The basic techniques are fundamental to any new product….

Marketing
Competitive Advantage through Online promotion

he online environment provides a rich environment for marketing. Marketing is likely to be seen whenever someone goes online; search engines operate with sponsored results at the top, and/or advertisements at the side of the page and many web cites will have advertisements embedded in their pages. Online marketing can also be seen in some less obvious formats such as marketing though maintaining a presence on the social networking mediums and use advergaming. With the high presence of online marketing it may be unsurprising to discover that in 2013 the global spend on internet advertising was estimated to be U.S. $503 billion (Linden, 2013). In the U.S. alone the online advertising spending amounts to U.S. $109.7 billion, accounting for 21.8% of advertising budgets (Linden, 2013). If this amount of money is being spent on internet advertising, it may be assumed the marketers believe that it is….

Internet Marketing
Offer and Internet Market

Kotler (1972:50) mapped these functions directly to the 4Ps classification of product, price, place, and promotion. The product element of the marketing mix is also changed. For instance, Dell Computer offers a configuration engine at its site that can be used by the customer to designate changes to a basic computer model to include a different disk drive size, processor speed, screen size, memory size, operating system, software footprint, and so on. ll of these settings represent hundreds of potential configurations that would be very costly to stock in a bricks-and-mortar retail setting. In addition, many Web sites include digital offerings or services, such as a consumer printing out a map obtained through the Yahoo.com Web site or viewing financial information about the stock market. Such digital delivery is a paradigm-shifting capability for many product categories, including music, video, jokes, maps, stock quotes, software, art,….

Columbus (3) found that within the customer service arena, one CRM capability in particular demonstrated the greatest impact on profit improvement -- customer service execution.

Integration into Overall Marketing Strategy

SAP seeks to improve global campaigns' effectiveness at generating qualified sales leads, and to do so at lower cost per lead and greater speed over the Internet. To accomplish this SAP conducts an internal evaluation of its Marketing practices and uncovers the following problems during one of its marketing audits:

Regions often choose irrelevant communication tactics for the campaign goal or target customer and these tactics often end up on specific countries' websites.

Regions may sequence communications and target interactions ineffectively.

Regions often fail to share best practices across borders, leading to repetition of common mistakes.

Regions may experience difficulty translating campaign themes into local marketing messages, leading to globally inconsistent messages.

Moreover, Central Internet Marketing finds that regional groups spend time and resources planning their own….

Internet and Marketing
The Internet has become a vibrant and increasingly integral part of individuals' lives over the past few years. It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. Today, the United States boasts a $1.5 trillion market for direct marketers. Without question this is the largest and richest single market in the world and growing at an unprecedented 8.6% per year. With over 10,000 different catalogs alone being mailed in the U.S., there is a niche for every player and every project and service.

This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. Part II discusses the relationship between conventional marketing and Internet marketing. In Part….

Aer Lingus, 2012a ()
No security breach has even been recorded on the Aer Lingus website so the website can be thought to be tightly secure and that all the necessary steps have been taken to ensure that the personal information of their customers is kept safe.

Methods for ensuring greater security for customers

One of the ways which the company can ensure that they continue maintaining this record of security and providing greater security for customers is to make sure the company has a security work team. This will be a team that is involved in checking the security of the company's website and other online products as their daily activity.

The second method is to ensure they keep up-to-date with changes in the technological world. Technology changes pretty fast therefore the company needs to keep up with these changes especially in the online security field. This will ensure the company always….

Internet Advertising
Advertising forms a critical part for the operation of any business. The business owners rely on advertising in order to get in touch with their customers. This brings the need for an efficient way of reaching the potential customers with information about the products. Consequently, many of the business owners have turned to the internet as media for advertising with the main aim of reaching their potential customers faster than before. The adoption of online advertising (internet use) has triggered a hot debate on whether the internet has changed the image of advertising in the market. Some people argue that the internet has benefited advertising while others have their own views about the internet limiting advertisement. Some of the services offered by the internet include e-mail advertising, display advertising, affiliate advertising, behavioral marketing and semantic advertising. This article supports the view that the internet has benefited users in terms….

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy

This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to which….

In modern times, almost everyone carries a powerful computer with them- their mobile phone.  These phones are excellent for marketing purposes because they allow marketers to contact people through text, email, social media applications, and targeted advertising on web searches.  This means there are many ways you can approach an essay on mobile phone marketing.  We will provide ten possible titles and ten possible topics for such an essay.

Essay Titles

1. You’ve Got Mail
2. Tempting Customers on the Brink of Buying
3. We Know What You Want
4. Brand Building
5. Know Your Audience
6. Turning Clicks into Conversions
7. Marketing Mobile Phones to a Mobile Market
8. Is SEO....
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