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Lifestyle Profile of the Neighborhood of University of Illinois Hospital
Marketing research represents a crucial business activity, since it helps identify factors such as consumer characteristics, market size and nature, and nature of rivals, which ascertain a corporation's ability to succeed. This is generally connected with the activity of market segmentation, performed for distinguishing the diverse customer groups. This paper will offer a lifestyle profile of University of Illinois (UI) Hospital's neighborhood.
UI Health, which forms a division of the UIC (University of Illinois at Chicago), offers inclusive health care, research and education services to Illinois State residents, as well as those of other states. It includes a clinical business, which encompasses a tertiary care organization with a capacity to house 495 inpatients, 22 outpatient healthcare organizations, and a dozen Federally-Qualified MSHCs (Mile Square Health Centers). UI Health's PSA (Primary Service Area) covers two dozen neighboring localities. These PSAs are…
References
Boundless. (2016). "Developing a Market Segmentation." Retrieved 15 Sep. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/market-segmentation-36/developing-a-market-segmentation-188-4065/
University of Illinois Health. (2016). The University of Illinois Community Assessment of Needs (UI-CAN) 2016: Towards Health Equity. Retrieved September 15, 2016, from https://hospital.uillinois.edu/Documents/about/2016CHNA_v6.pdf
Lifestyles
The 21st century is an interesting period to study in regards to humans, their environment, and their social interactions. This century has introduced new developments in the human lifestyle that had never before been imagined. Technology has served as a central driver to many of the changes. Not all changes are positive and many of the new lifestyles have many negative aspects to them. Health and health technology have greatly improved and lengthen the average lifespan yet obesity and cancer have reached epidemic proportions. There are more opportunities for education given that the access to information has become nearly instantaneous yet in many cases the quality of education has reduced. Technology has created a circumstance in which humans are again facing a new environment in which they must adapt to and the results of this pressing adaptation a largely mixed.
ibliographic Review
iological psychology begins with the brain and…
Bibliography
Friedman, J. (2009). Obesity: Causes and control of excess body fat. Nature, 340-342.
Pregnant women should not drink alcohol, and they should not drink while they are attempting to become pregnant, either. These may be two of the biggest lifestyle changes for many women, but they are critical for the baby's health and safety, and should not be ignored. Drug use is another important aspect of lifestyle change for expectant mothers. They should not take any drugs, legal or illegal, without checking with their healthcare professional, and they should stop using illegal drugs as soon as possible.
Stress is a big part of everyday life, and expectant mothers need to reduce stress in their lives. Expectant mothers can also experience trouble sleeping and other stressors, so it is very important to gain the support of family members, friends, and co-workers in an attempt to lighten stress and reduce the stresses that can affect the baby. Working can actually help increase the health of…
References
Damgaard, I.N., Jensen, T.K., Petersen, J.H., Skakkebaek, N.E., Toppari, J., & Main, K.M. (2007). Cryptorchidism and maternal alcohol consumption during pregnancy. Environmental Health Perspectives, 115(2), 272+.
Editors. (2009). Pre-pregnancy health. Retrieved 5 Feb. 2009 from the Planned Parenthood Web site: http://www.plannedparenthood.org/health-topics/pregnancy/pre-pregnancy-planning-4254.htm .
Key, a.P., Ferguson, M., Molfese, D.L., Peach, K., Lehman, C., & Molfese, V.J. (2007). Smoking during pregnancy affects speech-processing ability in newborn infants. Environmental Health Perspectives, 115(4), 623+.
Lindsay, S. (2004). The influence of the 'spaces of everyday life' on pregnancy health. The Canadian Geographer, 48(1), 35+.
Lifestyle of the Ichthyosaur
Ichthyosaurs are a family of marine reptiles that existed during the same era as the dinosaurs. It swam the seas from 245 million years ago to 90 million years ago, during the same period of time that dinosaurs ruled the land. Ichthyosaur fossils were discovered in the late nineteenth century, before the first dinosaur fossils were discovered and subsequently captured the imaginations of scientists and laymen alike. It wasn't until the recent discovery a few years ago of new specimens in Japan and China that a wider interest in the ichthyosaur was revived.
The ichthyosaur is a fish-shaped tetrapod of the diapsid family. A tetrapod is a four limbed vertebrate. Diapsids are classified as having two openings in the skull. There is much fossil evidence to support the conclusion that ichthyosaurs were descended from terrestrial, or land-dwelling, reptiles. One such example is that Ichthyosaurs were air-breathers…
Bibliography
Motani, Ryosuke. "Rulers of the Jurassic Seas." Scientific American, Dec 2000. Pages 52-59.
Cowen, Richard. "Locomotion and Respiration in Marine Air-breathing Vertebrates." Evolutionary Biology. 1996.
Motani, Ryosuke. "Ryosuke Motani's Ichthyosaur Page." 2000. Berkeley University. 29 Apr 2004. http://www.ucmp.berkeley.edu/people/motani/ichthyo/index.html
Orndoff, Richard L., Wieder, Robert W., Filkorn, Harry F. "How the West was Swum." Natural History. June 2001.
Lower Paleolithic Economy
The Paleolithic Age is the period of human history characterized by the development of most primitive stone and wood tools (Toth & Schick, 2007). The Paleolithic Age extends from the earliest origins regarding the use of stone tools by hominins to the end of the Pleistocene and the Lower Paleolithic Period spans a time period from approximately two and a half million years ago until about 300,000 years ago (Harding et al., 2012). The development of these tools, especially stone tools, was the beginning of the formation of a higher division of labor among hominins and the possibly the development of societies or tribes beyond the family system (Toth & Schick, 2007).
Even though it is believed that the economies and social organization of the Lower Paleolithic societies was more complex than the social organization of the lower apes such is the societies observed in chimpanzee troops,…
References
Harding, P., Bridgland, D.R., Allen, P., Bradley, P., Grant, M.J., Peat, D., ... & White, T.S.
(2012). Chronology of the Lower and Middle Palaeolithic in NW Europe: developer-funded investigations at Dunbridge, Hampshire, southern England. Proceedings of the Geologists' Association, 123(4), 584-607.
Lieberman, P. (1991). Uniquely human. Cambridge, MA: Harvard University Press.
Roberts, B.W., & Vander Linden, M. (2011). Investigating archaeological cultures: Material culture, variability, and transmission. New York: Springer.
Lifestyle Factors Inducing Cancers
Course code
Cancer is one of the leading international causes of morbidity and mortality. Lifestyle factors that contribute to causing cancer have been widely studied in recent years. Summarizing relevant studies, lifestyle factors identified include smoking, alcohol consumption, diet, weight management, physical activity, and environmental exposure. These studies use a variety of methodologies to determine the link between the lifestyle factor and risk of cancer. Issues with the methods of these studies can be addressed by future research that attempts to remedy methodological defects while replicating results. Valid and reliable information is essential to using information about lifestyle factors to combat cancer.
Lifestyle Factors Inducing Cancers
As one of the leading causes of mortality in the world, it is estimated that cancers will have killed 10 million people around the globe by 2020 (Haque et al. 2010). In 2009, the American Cancer Society estimated that there…
References
Bissonauth, V., Shatenstein, B., Fafard, E., Maugard, C., Robidoux, A., Narod, S., & Ghadirian, P. (2009). Weight History, Smoking, Physical Activity and Breast Cancer Risk among French-Canadian Women Non-Carriers of More Frequent BRCi Mutations. Journal of Cancer Epidemiology, 2009, 1-11.
Boniol, M. & Autier, P. (2010). Prevalence of main cancer lifestyle risk factors in Europe in 2000. European Journal of Cancer, 46, 2534-2544.
De Vries, E., Soerjomataram, I., Lemmens, V.E.P.P., Goebergh, J.W.W., Barendregt, J.J., Oenema, A., Moller, H., Brenner, H., & Renehan, A.G. (2010). Lifestyle changes and reduction of colon cancer incidence in Europe: A scenario study of physical activity promotion and weight reduction. European Journal of Cancer, 46, 2605-2616.
Haque, N., Salma, U., Nurunnabi, T.R., Haque, A.K.M.F., Mukti, I.J., Pervin, S., & Nahar, R. (2010). Lifestyle Related Cuases of Cancer and Chemoprevention through Phytonutrients. Pakistan Journal of Biological Sciences, 13(19), 916-926.
Now, Generation Y (and the entering of Generation Z) has continued to fill in the societal gaps as Gen Xers have moved on to more traditional societal roles. However, the age demographic of the skateboarding culture is that of the young, and likely will remain to be a defining facet.
Conclusion
Since the advent of skateboarding, more than a half a century ago, it has evolved from a simple child's mode of fun travel to an entirely different subculture and lifestyle. This multi-billion dollar industry is also an alternative culture, in the sense that members lie on the fringes of normal society. They follow their own rules, customs, and patterns of behavior. Much like hip hop and rap cultures, skateboarding culture has its own music, language, art, fashion, and sport that binds its members together. This culture was formed in response to several factors. The first being reverse discrimination White…
References
Brayton, S. (Sep 2005). Black-lash: Revisiting the 'white negro' through skateboarding. Sociology of Sport Journal, 22(3). Retrieved December 3, 2009, from Academic Search Premier.
How can history help us understand sports? XXXX
Leach, a. (Sep 2008). One day it'll all make sense: Hip-hop and rap resources for music librarians. Notes, 65(1). Retrieved December 3, 2009, from Academic Search Premier.
Tylor, E.B. (1994), the Collected Works of Edward Burnett Tylor, Routledge/Thoemmes Press, London.
Genetics: How the American Lifestyle Contributes to Obesity ?
Obesity in America is a continuing crisis that is approaching epic proportions. According to recent studied by the United States Centers for Disease Control and Prevention (CDC), nearly 400,000 Americans die every year from obesity-related diseases and complications. In total, close to $1.25 billion per year is spent on health care for obesity-related costs. This paper examines the causes of obesity and medical definition of obesity. This paper also provides a survey of the lifestyle factors that have contributed to the rise in American obesity, specifically, increased food supply, lack of healthy fast foods, and an increasingly sedentary lifestyle. esearch from several sources, including the CDC and a study published in the Journal of the American Medical Association (JAMA), is used to support to thesis of the paper, which is that American culture contributes to the obesity epidemic. The paper concludes…
References
Centers for Disease Control. "Overweight and Obesity." Retrieved on February 19, 2001 from http://www.cdc.gov/obesity/defining.html ?
*Denver Post (2011). Colorado Physical Activity Bill Given Initial OK, The Denver Post Online. Retrieved on February 19, 2001 from http://www.denverpost.com/headlines/ci_17384956 ?
Epstein, L.H., Paluch, R.A., Gordy, C.C., Dorn, J. (2000). "Decreasing Sedentary Behaviors in Treating Pediatric Obesity." Arch Pediatric Adolescent Medicine, 154, 220-226.
Hill, J.O., Peters, J.C. (1998). "Environmental Contributions to the Obesity." Epidemic. Science Magazine, 280, 1371-1375.
In most of Switzerland's cantons, the main religion is represented by Christianity. It is estimated that 41.8% of the population belong to the Catholic Church, while 35.3% belong to Protestant denominations. Other religions, which were brought by immigrants include Islam accounting for 4.3%, and Eastern Orthodoxy accounting for 1.8% of the population.
Demographics in Switzerland
The country's population in 2009 reached 7,604,467. The age structure is the following: 0 -- 14 years: 15.6%, 15 -- 64 years: 68.1%, 65 years and over: 16.3%. The median age is estimated at 41 years. The population growth rate in 2009 reached 0.276% (CIA, 2009).
Ethnic groups in Switzerland are represented by German 65%, French 18%, Italian 10%, omansch 1%, other 6%.
The national and official languages in Switzerland are: German 63.7%, French 20.4%, Italian 6.5%, and omansch 0.5%. Other languages include Serbo-Croatian 1.5%, Albanian 1.3%, Portuguese 1.2%, Spanish 1.2%, English 1%, and other…
Reference list:
1. Richards, C. (2005). Living in Switzerland. Transitions Abroad. Retrieved December 11, 2009 from http://www.transitionsabroad.com/publications/magazine/0507/living_in_switzerland.shtml .
2. Switzerland (2009). Central Intelligence Agency. The World Factbook. Retrieved December 11, 2009 from https://www.cia.gov/library/publications/the-world-factbook/geos/sz.html .
3. Holiday Traditions in Switzerland (2009). California Mall. Retrieved December 11, 2009 from http://www.californiamall.com/holidaytraditions/traditions-Switzerland.htm .
4. Holidays in Switzerland (2006). About.ch. Retrieved December 11, 2009 from http://www.about.ch/various/holidays.html .
Consumer Lifestyle and Behavior
Eating Healthy Fast Food
Given the New Year it is likely that many people have made resolutions to eat healthier. However eating healthy can be very difficult for many consumers. Not everyone has the time to dedicate to their diet and nutrition. Eating healthy often requires that consumers spend a significant amount of time shopping, comparing products, and preparing their own food. Many consumers simply do not have the time or the motivation to dedicate to their diet. Therefore these consumers must rely on restaurants and fast food vendors to prepare their food. This paper will look at a sample of healthier items that are offered by various fast food vendors and look at how consumers might perceive these products. There is a socio-cultural trend towards eating healthier that many organizations have picked up on and have adjusted their menus accordingly. However, many of these products…
Works Cited
Bite Club, 2011. National Restaurant Chains Most Likely to Go Bankrupt in 2011. [Online]
Available at: http://www.biteclubeats.com/national-restaurant-chains-most-likely-to-go-bankrupt-in-2011/
[Accessed 13 January 2013].
McDonald's, N.d.. Favorites Under 400. [Online]
Leisure Lifestyles Paper
Leisure is an important component of the American life. Many Americans derive immense pleasure, satisfaction, and fulfilment from leisure activities. While there are leisure activities common to Americans as a whole, leisure lifestyles tend to differ across groups, mostly in terms of age, gender, race, sexual orientation, and socioeconomic status. This paper compares and contrasts the leisure lifestyles of three selected groups: African Americans, Latinos, and gay men. The paper also pays attention to changes in leisure lifestyles among gay men in the last one and a half decades or so.
African American Leisure Lifestyles
African Americas have greatly shaped the American life. Without African Americans, many leisure activities present today would perhaps not be existent. African Americans’ leisure lifestyles have been largely influenced by their historical experiences, especially slavery and racial discrimination (Andrews, 2004). Due to lack of freedom, African Americans during the era of slavery…
References
Andrews, V. L. (2004). “African American Leisure Lifestyles,” Encyclopedia of Recreation and Leisure in America. Ed. Gary S. Cross. Vol. 1. Detroit: Charles Scribner\\'s Sons, p8-12.
Gomez, E. (2004). “Latino Leisure Lifestyles,” Encyclopedia of Recreation and Leisure in America. Ed. Gary S. Cross. Vol. 1. Detroit: Charles Scribner\\'s Sons, p500-504.
Romesburg, D. (2004). “Gay Men\\'s Leisure Lifestyles,” Encyclopedia of Recreation and Leisure in America. Ed. Gary S. Cross. Vol. 1. Detroit: Charles Scribner\\'s Sons, p388- 391.
2017 right around the corner, it is time to see what designers have in store, and what new trends might be popping up on the horizon. One of the most notable emerging trends is the shift away from technology and complexity, as we find comfort, solace, and retreat in simplicity and the natural world. This theme is evident in both fashion and interior design. As Gudy (2016) points out, emerging design trends reveal "our instinctive need to express ourselves in a world that is, at times, lost in a rush of souls chaos."
A similar trend towards simplicity and taking time away from harried lives was evident in New York Fashion Week Spring 2017. Loose-fitting yet highly structured elements make an appearance. Even hooded bathrobes disguised as coats make an appearance, showing that consumers are demanding greater comfort and relaxation from their lifestyles. Similarly, the brashly off-the-shoulder look and billowy…
threats to Hank's lifestyle.
Development has taken over grazing land. Another issue is that environmentalists demanding that practices like Hank's be made illegal (Schlosser 134). Also, the race track nearby is disturbing the animals, among other things. The text describes other threats, including: "rising land prices, stagnant beef prices, oversupplies of cattle, increased shipments of live cattle from Canada and Mexico, development pressures, inheritance taxes, health scares about beef" (136).
How are Hank's problems similar to the problems faced by ranchers 100 years ago?
hen the Industrial Revolution occurred, natural land was taken over so that factories could be built. The ranchers and farmers had to learn to live with this. Also, this was the time when the country was dealing with large trusts who controlled whole industries.
How does the meat packing industry keep the price of cattle low?
The meat packing industry keeps the price of cattle low…
Works Cited
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton
Mifflin, 2001. 133-47. Print.
I would always focus on being the person to extend a hand and make sure the sting of ostracism didn't hurt someone else. That value is very strong in me today as the assessment shows with my affiliative value at percentile at 99% percentile. I also realized that throughout my childhood that achievement and hard work are unassailable. People and circumstances may take away where you live and force you to move, but hard work leading to achievement lasts forever. I began to believe that excellence is really all that matters, and that affiliative style I have kept me at least grounded with people. These events made me who I am and over the many moves (nine by the time I was in high school) I realized that compassion and kindness matter so much more than appearing to be important.
Conclusion and eflection
This is an excellent exercise because it…
References
Arond-Thomas, M. (2004). Resilient leadership for challenging times. Physician Executive, 30(4), 18-21.
Gurley, K., & Wilson, D. (2011). Developing leadership skills in a virtual simulation: Coaching the affiliative style leader. Journal of Instructional Pedagogies, 5, 1-15.
Warfield, A. (2011). The right way: The top 10 traits of a leader who instills trust and accountability. AFP Exchange, 31(8), 65.
M.K., a 45-year-old female who has a history of Type II diabetes mellitus and primary hypertension. In addition to this, M.K. is overweight and persists with a poor diet. The patient has also been smoking for the past 22 years, and has recently been diagnosed with chronic bronchitis. Current symptoms include chronic cough, which tends to be more severe in the mornings and productive with sputum, light-headedness, distended neck veins, excessive peripheral edema, and increase urination at night. The patient is currently on several medications including Lotensin and Lasix for the hypertension, along with Glucophage for the Type II diabetes mellitus. From an analysis of M.K.'s lab results, this report will offer clinical findings and treatment recommendations, as well as suggestions for what other conditions M.K. may be at risk for given her health history, lifestyle, and lab results as follows:
Vitals
BP
158/98 mm Hg
CBC
Hematocrit
57%
Glycosylated…
References
American Heart Association (2015). Types of heart failure. Retrieved online: http://www.heart.org/HEARTORG/Conditions/Heartfailure/Aboutheartfailure/Types-of-Heart-Failure_UCM_306323_Article.jsp#.WEy-h6IrKRs
CDC (2016). High blood pressure facts. Retrieved online: http://www.cdc.gov/bloodpressure/facts.htm
Cheung, M.M. & Li, C. (2012). Diabetes and Hypertension: Is There a Common Metabolic Pathway? Curr Atheroscler Rep. 2012 Apr; 14(2): 160 -- 166.
Elliot, W.J. (2003). The economic impact of hypertension. J Clin Hypertens (Greenwich). 2003 May-Jun;5(3 Suppl 2):3-13.
Health Promotion and Preventative Care Plan
The purpose of this paper is provide information about the process of conducting a health assessment and a care plan based on the findings of the several assessments that were conducted for the benefit of the patient. The paper will describe the health history consisting of a review of systems, and will provide information about the assessment and its relevance to the plan of care developed for the patient.
The patient (CM) is a 24-year-old single black female who was born in the Democratic epublic of Congo (DC) and arrived in the United States three years ago to pursue an education. CM lives at home with her siblings, nieces and nephews, and her parents who just moved to the U.S. five months ago from the DC. CM works in retail and has been working extra shifts in order to help with the expenses of…
References
Gulanick, M. (2012). Knowledge deficit: Patient teaching, health education. Elsevier Publishing.
Jarvis, C. (2012). Physical examination and health assessment (6th ed.). St. Louis, MO: Elsevier.
incidence rates of childhood obesity are linked to socio-economic factors. Core drivers of obesity in both children and adults are diet and exercise, and research has shown that a calorie is not a calorie. That is to say that certain foods serve as triggers for metabolic responses and physiological events that impact the overall health of individuals. The old adage that people can focus on loosing weight -- the associated implication is that they will be healthy as a result -- has shown not to be true. Much of the prepackaged food consumed today -- particularly so-called junk food -- is high in sugar, fats, and calories. However, this statement is too reductionist to be of help to people who are interested in improving their diets in order to actually become healthier.
ecent research indicates that obesity is certainly a factor in the incidence of diabetes, as is total caloric…
References
Basu, S., Yoffe, P., Hills, N., & Lustig, R.H. (2013). The relationship of sugar to population-level diabetes prevalence: An econometric analysis of repeated cross-sectional data. PLoS ONE, 8(2): e57873. doi:10.1371/journal.pone.0057873
Breen, C., Ryan, M., McNulty, B., Gibney, M., Canavan, R., & O'Shea, D. (2014, February). High saturated-fat and low-fibre intake: a comparative analysis of nutrient intake in individuals with and without type 2 diabetes. Nutrition and Diabetes, 4, e104. doi: 10.1038/nutd.2014.2.
Eckel, R.H. (1997). Obesity and Heart Disease: A Statement for Healthcare Professionals From the Nutrition Committee, American Heart Association. Circulation, 96, 3248-3250. doi: 10.1161/01.CIR.96.9.3248
[Type text]
Mr. Coach is a 51-year-old white male who was referred by a primary physician because of his elevated blood pressure during a routine screening. Mr. Coach has had a history of heart issues, including an abnormal heartbeat in 2012 for which he underwent a medical procedure. Although Mr. Coach does not smoke and he exercises regularly, he has a family history of hypertension and other risk factors that make it important to pay closer attention to dietary and lifestyle choices. For example, Mr. Coach's blood lipid tests reveal high cholesterol and high triglycerides. Mr. Coach does report being under pressure with his job and personal life and has been experiencing stress, which is also a risk factor. Mr. Coach's diet is far from ideal, and some dietary changes might help to reduce the client's risk factors for cardiovascular disease or metabolic syndrome. Mr. Coach has expressed interested in balancing his…
References
American Cancer Society (n.d.). Stomach cancer. Retrieved online: http://www.cancer.org/cancer/stomachcancer/detailedguide/stomach-cancer-prevention
Mallya, V. (2015). Everything you wanted to know about -- cholesterol, lipid profile, VLDL, HDL and triglycerides. Retrieved online: http://www.thehealthsite.com/diseases-conditions/common-queries-about-cholesterol-lipid-profile-vldl-hdl-triglycerides/
National Heart, Lung, and Blood Institute (2015). What is metabolic syndrome? Retrieved online: http://www.nhlbi.nih.gov/health/health-topics/topics/ms
Quaker Instant Oatmeal (n.d.). Retrieved online: http://www.quakeroats.com/products/hot-cereals/instant-oatmeal/variety-pack.aspx
Black Colleges Homosexuality
In order to create more egalitarian, prosocial, and productive campus environments, it is necessary to understand attitudes toward homosexuality and homosexual students. Lesbian, gay, bisexual, and transgender (LGBT) students experienced relatively high rates of substance abuse, depression, and stress related to discrimination, difficulties forming social relationships, and low self-esteem (Heck, Flentje & Cochran, 2011). As Kirby (2011) points out, "Having a negative self-concept plays a major role in youth suicides, in how well one does in school, and in how one interacts with society at large." Therefore, the need for a more supportive social environment on college campuses is a pressing one.
Unfortunately, traditionally white universities and historically black universities in the United States have addressed the needs of the LGBT student community differently. Historically black colleges and institutions are defined as "institutions classified as higher education that were chartered prior to 1964 and created with the…
References
Burleson, Douglas A. "Sexual orientation and college choice: Considering campus climate." About Campus 14, no. 6 (January 2010): 9-14. Academic Search Premier, EBSCOhost (accessed October 14, 2013).
Eisen, V., & Hall, L. (Eds.). (1996). Lesbian, gay, bisexual, and transgender people and education [Special issue]. Harvard Educational Review, 66(2).
Griffin, H. (2000). Their Own Received Them Not: African-American Lesbians and Gays in Black Churches. Theology & Sexuality: The Journal Of The Institute For The Study Of Christianity & Sexuality, 6(12), 1.
Heck, N.C., Flentje, A., & Cochran, B.N. (2011). Offsetting risks: High school gay-straight alliances and lesbian, gay, bisexual, and transgender (LGBT) youth. School Psychology Quarterly, 26(2), 161-174. doi:10.1037/a0023226
role of Latin Grandmothers in Miami
Extended family life occupies an important place in Latin families these days. Miami, Florida is no exception. Although couples are expected to set up their own households, they often remain in close contact with the members of their larger extended families. Grandmothers play a vital role in a Latin family life. They can often serve as a peace keeper and the wise one; they also may give comfort and love to their family members, as well as spoil their grandkids. Grandmothers in Latin families, generally, also teach children and grand children how to cook, often for many. Weekends and holidays are the most common times spent with grand mothers and extended family members in order to just, be together and enjoy time spent together. Grandmothers usually take care of their mothers or grandmothers when they are of age and expect their kids and grandkids…
Maslow's Hiercarhy Needs
Describe Hierarcy Needs developed Abraham Maslow (350-400 words) -Critically Evaluate Maslow's Model terms Contribution development a balanced lifestyle individuals comparing Freud's Perspective 2) - This paragraph considers effective / ineffective Model helping individual develop a balanced lifestyle -Also perspectives thought ( 350-400) - Referencing text applicable, Havard Referencing end.
Maslow's Hierarchy of Needs
Abraham Maslow devised the Hierarchy of Needs with the purpose of providing the general public with a more thorough understanding of concepts like motivation and development. The hierarchy basically claims that human beings are instinctively motivated to have access to basic needs before expressing interest in other needs. One of the most frequent representations of the Hierarchy of Needs is a pyramid. The lowest levels of the pyramid are the basic needs and the higher levels contain the more intricate needs. Through basic needs one can understand physical necessities, such as food, water, sleep,…
Works cited:
Ewen, Robert B. An Introduction to Theories of Personality, 5th ed. (Mahwah, NJ: Lawrence Erlbaum Associates, 1998)
Gambrel, Patrick A. And Cianci, Rebecca "Maslow's Hierarchy of Needs: Does It Apply in a Collectivist Culture," Journal of Applied Management and Entrepreneurship 8.2 (2003)
Maslow, Abraham H. The Maslow Business Reader, ed. Deborah C. Stephens (New York: John Wiley & Sons, 2000)
Vitz, Paul C. "Psychology in Recovery," First Things: A Monthly Journal of Religion and Public LifeMar. 2005
Psychological Influence of Diabetes
Diabetes
The National Diabetes Educational Program is under the sponsorship of the Disease control and prevention and the National institutes of health. The purpose of this joint interaction is to reduce the effects of diabetes and delay the onset of diabetes. The target audience for this program is children, Adults, families, caregivers, healthcare professionals, promoters and peers.
Diabetes as a health related issue has diverse effects on the psychological aspects of people infected. Diabetes as a disease falls into two categories: Type 1 and Type 2. Type 1 Diabetes mellitus also known as juvenile diabetes or insulin dependent diabetes is as a result of destruction of insulin producing cells of the pancreas. The lack of insulin results to an increased urine or blood glucose (Penckofer et. al., 2007). If left untreated the disease may turn out being fatal. The illness may, however, be treated by administration…
References
Penckofer, S., Ferrans, C.E., Velsor-Friedrich, B., & Savoy, S. (2007). The psychological impact of living with diabetes women's day-to-day experiences. The Diabetes
Educator, 33(4), 680-690.
Sepa, A., Frodi, A., Vaarala, O., & Ludvigsson, J. (2005). Diabetes-related autoimmunity in infancy Psychological stress . Diabetes care, 28(2), 290-295.
Funnell, M.M., Brown, T.L., Childs, B.P., Haas, L.B., Hosey, G.M., Jensen, B., ... & Weiss, M.A. (2009). Self-management education and National standards for diabetes. Diabetes care, 32 (1), 87-94.
Additional aid from social service agencies to facilitate a better diet and breast-feeding would be optimal in such instances. Yet for all women, simply having individuals around them who stress that the lifestyle changes are important can have a critical social facilitation effect. Prenatal care also can play a role in creating such an informed support network for the woman.
Above all, the woman must be motivated to change and aware of what changes are needed. Education, age, and other factors may act as enablers for the woman to appreciate the gravity of her situation, and to appreciate the long-term affects her health decisions can have upon her fetus and subsequent postnatal development. However, although "traditionally it has been felt that women who are better educated tended to make healthier lifestyle changes" according to one survey, physicians were the most influential in their decision-making processes regarding their pregnancy, and all…
Works Cited
Einarson, Adrienne & Gideon Koren. (2006, February). A survey of women's attitudes concerning healthy lifestyle changes during pregnancy. JFAS International 4:e2.
Retrieved February 12, 2009 at http://www.motherisk.org/JFAS_documents/JFAS_6001_e2.pdf
Living a Healthy Lifestyle
It is feared that the current generation will be the first to be less, rather than more healthy than its parents' generation, thanks to the growing crisis of obesity and inactivity. A number of government websites exist specifically designed to promote a healthier lifestyle, most notably the White House's 'Let's Move' campaign. Let's Move is specifically devoted to preventing childhood obesity and provides a variety of resources for readers, including statistics on childhood obesity (it notes that in African-American and Hispanic communities as many as 40% of all children are overweight or obese); suggestions on how to pursue a healthier diet via links to other government websites, and suggestions for incorporating exercise into children's lives. There are also special offers like a contest for 'kid chefs' to submit healthy recipes.
What exactly constitutes a healthy diet is, of course, controversial. The USDA provides specific dietary guidelines…
References
Adult obesity. (2013). CDC. Retrieved from:
http://www.cdc.gov/obesity/data/adult.html
Calculate your BMI. (2014). NIH. Retrieved from:
https://www.nhlbi.nih.gov/guidelines/obesity/BMI/bmicalc.htm
This is achieved through the increase of metabolic rates and lean body mass while eliminating excess fat and burning calories. hile the required amount of physical activity differs based on the caloric intake and body type, sports can assist an individual to maintain a healthy weight. For people who want to maintain a huge amount of weight loss, high-intensity sports can be the best option while reasonably-intensive physical activity helps in realizing weight stability.
ell-being of Muscles and Bones:
As previously mentioned, bone and muscle injuries are some of the most common health-related risks in sports participation. However, as an individual grows older, there is need for maintenance of the well-being of muscles and bones for proper body functioning. hen an individual takes into consideration the necessary precaution measures, sports and physical activity becomes increasingly for muscles, bones, and joints health. Participation in sports provides people with the required elements…
Works Cited:
Bahr, Roald, and Lars Engebretsen. Sports Injury Prevention. Vol. 17. Chichester, UK: John Wiley & Sons, 2011. Print.
Chambers, Abigail E.L., and Grant Cooper. "The Role of Sports and Activity in Osteoarthritis." Arthritis MD - Trusted Arthritis MD - Arthritis Information from Doctors Who Care. Arthritis MD. Web. 16 Nov. 2011. .
Cohen, Bradley. "How Does Playing Sports Affect Your Health?" LIVESTRONG.COM - The Limitless Potential of You. Demand Media, Inc., 30 Mar. 2011. Web. 16 Nov. 2011. .
Gotlin, Robert S. Sports Injuries Guidebook. Illustrated ed. Champaign, IL: Human Kinetics, 2008. Print.
Employee theft is noted by Mishra and Prassad (2006) to be a major component of private and public retail shrinkage.There is a consensus that theft in the workplace constitutes a serious offense and is a cause of serious problem (Weber, Kurke & Pentico, 2003).Employees have been noted to steal time, money, merchandise as well as other forms of company property like information in exchange for cash and other forms of favors. Wells (2001) noted that opportunity is the main reason for commissioning fraud. According to the U.S. Chamber of Commerce, U.S. employees lose between $20-$40 billion annually through employee theft alone. This theft is noted to be responsible for 30% of all business failure (Condon,2003).Bamfield (2004) further indicated that employee theft is commonplace in the business today.
General prevention strategies against employee theft: A literature review
Vigilance is noted as the key to the prevention of corporate fraud and the…
References
Albrecht, WS., Albrecht, CC., Albrecht, CO. Zimbelman, MF (2011) .Fraud Examination. Cengage Learning
Anderson, R. 2007. The Credit Scoring Toolkit: theory and practice for retail credit risk management and decision automation. New York: Oxford University Press.
Albrecht, W.S., and G.W. Wernz.( 1993). The three factors of fraud. Security Management 95: no pagination as electronic article
Bamfield, J. (2004), "Shrinkage, shoplifting and the cost of retail crime in Europe: a crosssectional analysis of major retailers in 16 European countries," International Journal of Retail & Distribution Management, Vol. 32 Nos 4/5, pp. 235-241.
IM
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types…
References:
1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.
3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982
Product Innovation
Demographic Shifts Instructions Assuming demographic Hispanics accurate, comment shift segmentation grocery fast food industries. For, a grocery store visit frequently 15% space dedicated Hispanics changed light
Hispanic population has been rising steadily over the last couple of years. According to demographics Hispanics will become the largest ethnic group in the coming years. With these changes, the fast food industry will have to start catering for their preferred tastes. The same will also apply in the grocery section. What this indicates is that fast food restaurants and groceries have to increase their Hispanic foods and groceries. Failure to do this would result in lost market segments and revenues. Hispanics have a different lifestyle when compared to the average American. With an increase in their numbers, a grocery store would be forced to either shut down or increase the space dedicated to Hispanics. Hispanics prefer specific foods or groceries, which are characteristics…
References
http://www.retailleader.net/top-story-consumer_insights-hispanics__buying_power_has_retailers__cpg_companies_listening_up-1622.htmlAnn Meyer. (2012). Hispanics' Buying Power Has Retailers, CPG Companies Listening Up, from Brian Bueno. (2011). The Growing Hispanic Population Means Big Business for These 7 Sectors. Los Angeles.
Kim Piston. (2013). Why Hispanic consumers will revive the American economy, from http://www.voxxi.com/hispanic-consumers-revive-economy/
PR Newswire. (Feb, 2013). Hispanic men present opportunities for marketers, reports Mintel, from http://www.prnewswire.com/news-releases/hispanic-men-present-opportunities-for-marketers-reports-mintel-191033671.html
Conditions Associated ith a Lack of Exercise/Physical Activity
Health is one of the most important things in people's lives, but individuals often fail to focus on this aspect because they concentrate on diverse tasks that they wrongly consider to be more important. As a consequence, many end up suffering greatly as a result of their irresponsible behavior. In addition to causing significant health problems in people's lives, sedentary living is also responsible for costing society billions of dollars every year. The fact that the masses often trick themselves into thinking that they are eventually going to start exercising is extremely worrying and leads to numerous health problems.
Figures associated with sedentary living are alarming, but this is still not enough to influence some people in changing their attitudes concerning the concept. On a yearly basis, "approximately 250,000 people die prematurely because they are inactive" (Corbin & Lindsay 43). Even with…
Works cited:
Corbin, Charles B., and Lindsay, Ruth, "Fitness For Life," (Human Kinetics, 01.06.2006)
Evans, Lisa, "Obesity in England: why is it increasing?," Retrieved October 30, 2012, from the Guardian Website: http://www.guardian.co.uk/news/datablog/2012/feb/23/obesity-problem-increasing
Genuis, Stephen J., and Genuis Shelagh K., "Managing the sexually transmitted disease pandemic: A time for reevaluation," American Journal of Obstetrics and Gynecology (2004) 191, 1103-12
"Half of UK obese by 2030'," Retrieved October 30, 2012, from the NHS Website: http://www.nhs.uk/news/2011/08August/Pages/half-of-uk-predicted-to-be-obese-by-2030.aspx
" (Halpin and urt, 1998) Duois states: "The history of the American Negro is the history of this strife -- this longing to attain self-conscious manhood, to merge his double self into a better and truer self. In this merging he wishes neither of the older selves to be lost. He would not Africanize America, for America has too much to teach the world and Africa. He would not bleach his Negro soul in a flood of White Americanism, for he knows that Negro blood has a message for the world. He simply wishes to make it possible for a man to be both a Negro and an American, without being cursed and spit upon by his fellows, without having the doors of Opportunity closed roughly in his face. (Duois, 1903)
The work of Pope (1998) conducted a study to make examination of the relationship between psychosocial development and racial…
Bibliography
Alessandria, Kathryn P. And Nelson, Eileen S. (2005) Identity Development and Self-Esteem of First-Generation American College Students: An Exploratory Study. Project Muse January/February 2005 Vol. 46 No. 1 Online available at http://muse.jhu.edu/demo/journal_of_college_student_development/v046/46.1alessandria.pdf
ARMY ROTC: The John Hopkins University (nd) Training and Curriculum. Online available at http://www.jhu.edu/rotc/training.htm
Astin, a.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, 297-308.
Astin, a.W. (1993). What matters in college? Four critical years revisited. San Francisco: Jossey-Bass.
Hipster Consumer Behavior
Following the publication of Norman Mailer's essay, "The White Negro" in 1957, the term "hipster" has become part of the American lexicon. The image of hipsters has changed in fundamental ways since that time, though, and marketers interested in this segment are therefore faced with some significant challenges in fine-tuning their marketing mixes to appeal to young adults who define themselves as hipsters or who are attracted to the image for other reasons. This paper provides a review of the relevant peer-reviewed and scholarly literature concerning hipster consumer behavior, including a background, a description of the lifestyle branding theoretical foundation that can be used to formulate marketing initiatives, and the findings that emerged from the research. Finally, a summary of the research and important findings are presented in the conclusion.
Background
Although adults of any age may be regarded as "hipsters," this category is commonly regarded as…
References
Clark, L.S. (2007). Religion, media, and the marketplace. New Brunswick, NJ: Rutgers
Fabre, J. (2005). Smart nursing: How to create a positive work environment that empowers and retains nurses. New York: Springer.
Greif, M. (2010, November 15). A hipster's paradise: In the late 1990s, a down-at-heel 'hood in New York's Lower East Side became an enclave for rich white kids. New Statesman,
139(5027), 39.
"Participants were instructed to drink no more than 3 caffeinated beverages and no more than 2 alcoholic beverages per day" (pg. 2457).
Two features from this study that stand out when compared to the previous study (as read about earlier) was that this study sought to keep the participants weight relatively stable and that the participants were not obese and old, but were young and healthy. The goal of this study was measurably the same as the pervious study, but was set in entirely different circumstances. This is important to individuals seeking entry to the nursing field because it provides ammunition for lifestyle interventions even before the patient may think it is necessary.
The study's primary interest was to ascertain "the contrasts between the carbohydrate and protein diets and between the carbohydrate and unsaturated fat diets" (pg. 2459). What the study found was that for each diet (when compared to…
References
Appel, L.J.; Sacks, F.M.; Carey, V.J.; Obrazanek, E.; Swain, J.F.; Miller III, E.R.; Conlin, P.R.; Erlinger, T.P., Rosner, B.A., Laranjo, N.M.; Charleston, J.; McCarron, P.; Bishop, L.M.; (2005) Effects of protein, monounsaturated fat, and carbohydrate intake on blood pressure and serum lipids: Results of the OmniHeart randomized trial, Journal of American Medical Association, Vol. 294, No. 19, pp. 2455-2464
Trichopoulou, A.; Bamia, C.; Trichopoulos, D.; (2005) Mediterranean diet and survival among patients with coronary heart disease in Greece, Architecture of Internal Medicine, Vol. 165, pp. 929-935
Villareal, D.T.; Miller III, B.V.; Banks, M.; Fontana, L.; Sinacore, D.R.; Klein, S.; (2006) Effect of lifestyle intervention on metabolic coronary heart disease risk factors in obese older adults, American Journal of Clinical Nutrition, Vol. 84, pp. 1317-1323
Company
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
Product Description
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…
Works Cited:
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
Lectures, on the other hand, provide information for helping people in Contemplation move into Preparation and Action." (Lach et al., p. 91)
Partners:
Partners for execution of this intervention should include local health organizations such as area clinics, hospitals and long-term care facilities as well as the local chapter of the AARP. Their support will provide the project with direct channels of communication for outreach and ongoing involvement in collective and individual health behavior changes.
Resources:
Resources will be gathered through public fundraising efforts and through the charitable donation of meeting facilities and health professional expertise.
orks Cited:
Adams, J. & hite, M. (2003). Are activity promotion interventions based on the transtheoretical model effective? A critical review. British Journal of Sports Medicine, 37, 106 -- 114. Retrieved from: www.ncbi.nlm.nih.gov/pmc/articles/PMC1724627/pdf/v037p00106.pdf
Burbank, P.M.; Reibe, D.; Padula, C.A. & Nigg, C. (2002). Exercise and Older Adults: Changing Behavior with the Transtheoretical Model. Orthopedic…
Works Cited:
Adams, J. & White, M. (2003). Are activity promotion interventions based on the transtheoretical model effective? A critical review. British Journal of Sports Medicine, 37, 106 -- 114. Retrieved from: www.ncbi.nlm.nih.gov/pmc/articles/PMC1724627/pdf/v037p00106.pdf
Burbank, P.M.; Reibe, D.; Padula, C.A. & Nigg, C. (2002). Exercise and Older Adults: Changing Behavior with the Transtheoretical Model. Orthopedic Nursing, 4, 51-61.
Lach, H.W.; Everard, K.M.; Highstein, G. & Brownson, C.A. (2004). Application of the Transtheoretical Model to Heath Education for Older Adults. Health Promotion Practice, 5(1), 88-93.
Marquez, D.X.; Bustamante, E.E.; Blissmer, B.J. & Prohaska, T.R. (2008). Health Promotion for Successful Aging. American Journal of Lifestyle Medicine, 3(1), 12-19.
ange Theory
Scenario
Jill Watson is an employee of Telecommunication Company and has been working for the company for approximately 7 years. Within the past few years, Jill has organized numerous health-fairs as well as countless health help sessions. She also regularly posted information on the company central bulletin boards about health and well-being. Moreover, she assists in providing screening program for many sick people. The goal of her health promotion is to enhance positive lifestyles and behavioral changes for people. Despite her promotional effort, many people still engage in smoking habits, do not engage in physical exercise, and are still overweight. While health promotion may be essential, however, providing health information is not sufficient to facilitate positive lifestyle or behavioral changes.
The objective of this study is to use the self-determination theory to assist Jill to understand the strategy to facilitate positive behavioral or lifestyles changes among her clients.…
Reference
Deci, E.L. & Ryan, R.M. (2013). Handbook of Theories of Social Psychology: Volume 1 Self-Determination Theory. SAGE Publications Ltd.
Ng, J.Y.Y., Ntoumanis, N., Thogersen-Ntoumani, C. (2012). Self-determination theory applied to health contexts: A meta-analysis. Perspectives on Psychological Science, 7, 325-340.
Niemiec, C.P., & Ryan, R.M. (2009). Autonomy, competence, and relatedness in the classroom: Applying self-determination theory to educational practice. Theory and Research in Education, 7, 133-144
Patrick, H. & Williams, G.C. (2012). Self-determination theory: its application to health behavior and complementarity with motivational interviewing. Int J. Behav Nutr Phys Act. 9: 18.
Mohammedan Times
The Diet and Lifestyle of the Followers of Mohammed
People who lived during the time of Mohammed followed a specific dietary system and lifestyle which was modeled on that of the prophet. The diet was natural and holistic and the lifestyle was as well. For example, after morning prayers, the prophet would dissolve a spoonful of honey in water and drink this, and his followers would do the same. The purpose of this was that not only would the honey sweeten the water but also it would prepare the digestive tract for the breakfast that was soon to follow (Abdalshafy, 2014). This honey juice was especially important in the life of Mohammed and his followers in maintaining a healthy, regimental lifestyle. This paper shall discuss other aspects of the lifestyle and dietary system of the followers of Mohammed at this point in time.
Breakfast for the followers of…
Reference List
Abdalshafy, M. (2014). Optimum health from the Food of the Prophet. Encyclopedia of Miracles in Coran and Sunnah. Available from http://www.quran-m.com/firas/en1/index.php/prophetical/458-optimum-health-from-the-food-of-the-prophet.html
Muir, W. (1861). Life of Mahomet. London: Smith, Elder.
Muslim Health Network. (2014). Islam and Health. MHN. Available from http://www.muslimhealthnetwork.org/islamandhealth.shtml
Nigosian, S. (2004). Islam: Its History, Teaching, and Practices. IN: Indiana
Furthermore, as Baltes makes clear, there are some events that are generally going to impact people at various stages in their lives. For example, an East European Jew who survived World War II would probably have a historical influence that changed other age-expectations, which could impact other longevity factors. Time in a concentration camp, which would be normative for the Jewish cohort in that place and time period, would also likely impact the age of marriage, parenthood, and other culturally normative behaviors that might impact health and longevity in one's old age. While that might seem to be a dramatic example, the reality is that most generations are going to have cohorts impacted by at least one event of similar magnitude. For the practitioner working with geriatric clients, knowing the historical events that are most likely to have impacted the client and how those are likely to interact with the…
References
Anstey, K., Stankov, L., & Lord, S. (1993). Primary aging, secondary aging, and intelligence.
Psychology of Aging, 8(4), 562-70.
Bee, H.L., & Bjorklund, B. (2010). Journey of adulthood, 7th Edition. Upper Saddle River, NJ:
Prentice Hall.
They do not pay taxes, as they do not collect Social Security or other welfare benefits, as the Amish community takes care of its 'own.'
Interestingly, despite the allowance of "flings in the English world, the number of Amish teenagers who join the church has risen over the past 50 years...In 1940, only about 60% remained in the Amish faith...[now it is] hover[ing] around 90% and is even higher in some areas" (Drummond, 2007). And although the Amish still distain higher education and contact with the world, the world has sought out their community, as tourists but also as consumers of their handicrafts, including Amish furniture, food, and hand-woven quilts. This has also made 'the English' more sympathetic to their way of life, and encouraged non-Amish people to lobby the government to protect Amish values as part of America's freedom of religion. Ironically, this society so grounded in collective values…
Works Cited
Amish: Frequently asked questions." (1995). Pennsylvania Dutch Country. Retrieved 27 May 2007 at http://www.800padutch.com/atafaq.shtml
The Amish and plain people." (1995). Pennsylvania Dutch Country. Retrieved 27 May, 2007 at http://www.800padutch.com/amish.shtml
The Amish People and their lifestyle." (1995). Pennsylvania Dutch Country. Retrieved 27 May 2007 at http://www.800padutch.com/amishpeople.shtml
Beliefs of the Amish." Religious Tolerance.org. (1996). Ontario Consultants on Religious Tolerance. Retrieved 27 May 2007 at http://www.religioustolerance.org/amish3.htm
This is related to bronchitis, asthma and long-term conditions such as lung cancer and bladder cancer (obinson, 2009).
It is estimated that the chances of getting bladder cancer is high for ex-smokers and passive smokers even after thirty years later. This brings us to the question of management of bladder cancer for current and ex-smokers as well as passive smokers.
The management of bladder cancer is a three-pronged approach that involves reducing the progression of the disease, protecting the bladder and increasing the chances of survival. The course of treatment depends to a large extent on the stage of the cancer. During the earlier stages, surgery, trans urethral resection, intravesical chemotherapy and immunotherapy are used to contain the disease and prevent it from progressing further. The malignant areas are treated with one of the above procedures to remove the tumor. In the case of a more advanced stage, radical cystectomy…
References
Cancer Research UK. (2011). Cancer in the UK: April 2011. Retrieved from http://info.cancerresearchuk.org/cancerstats/mortality/
Friedman, Howard. (1990). Personality and Disease. Publisher: New York, John Wiley & Sons.
Abrahamson; Seligman; Teasdale. (1978). Learned Helplessness in Humans: Critique and Reformulation. Abnormal Psychology. Vol 87. pp 49-74.
McAllister, Robert. (May 1974). Viral Etiology of Cancer: Two Hypotheses with relevance to chemical exposure. Pediatrics. Vol 53 (5). pp826.
As it is, obesity emerges in cultures that become wealthy and start eating fast food.
Doctors are also responsible for promoting the myth that obesity is related more to genetics than to lifestyle by misrepresenting the statistics about the disease. As ebMD points out, "If one of your parents is obese, you are 3 times as likely to be obese as someone with parents of healthy weight." hat the ebsite fails to mention is that the reason why parents pass on obesity to children might not be related at all to genes, but to lifestyle habits. A child who grows up watching a parent eat potato chips and fast food while watching television might model behavior after that parent. If the parent is obese, the child will become obese not necessarily because of genes but because of behavior modeling.
Public policy is also to blame for obesity. It is a…
Works Cited
Centers for Disease Control and Prevention. Obesity and overweight. 2012. Retrieved online: http://www.cdc.gov/nchs/fastats/overwt.htm
Sifferlin, Alexandra. "Americans Are Eating Fewer Calories, So Why Are We Still Obese?" Time. 22 Feb, 2013. Retrieved online: http://healthland.time.com/2013/02/22/americans-are-eating-fewer-calories-so-why-are-we-still-obese/
WebMD. Obesity -- Cause. 2013. Retrieved online: http://www.webmd.com/diet/tc/obesity-cause
It also assists these individuals to better understand themselves and nature and improves their understanding of their place in the world around them and their senses. For people who pursue some of the more challenging outdoor recreation activities, they have many opportunities for development of self-image and self-confidence, cooperation and trust, and physical fitness. These benefits frequently are only gained through sporting and other leisure time activities in a natural environment.
Up until now, however, the emphasis has not been on recreational facilities for this older population. In a study conducted for the YMCA (Blanding, 1994) as part of the Comprehensive Leisure and Aging Study of the University of Northern Colorado and National etired Persons Association, directors of senior centers and programs were asked to say whether or not they provided any of a select group of outdoor recreation activities. As noted by the following chart, very few senior centers…
References
Adtkins, D. (1994) the Leisure of the Aging: We've Only Just Begun
Illinois Parks & Recreation. Retrieved February 22, 2008 http://www.lib.niu.edu/ipo/1994/ip941128.html
Blanding, C. (1994) the changing face of outdoor enthusiasts - senior citizens. Parks & Recreation. Retrieved February 22, 2008. http://findarticles.com/p/articles/mi_m1145/is_n8_v29/ai_15769902/pg_1
Cauchon, D. (May 21, 2007) Generation Gap? About $200,000, USA Today, May 21, 2007, p. 1A..
People have been unmotivated to offset the cabon dioxide emissions of automobiles due to a pesonal attachment to thei cas. Howeve, they have also been moe willing to implement pocedues and poducts in thei home that ae moe enegy efficient. One notable example of this concens electicity and light fixtues. In ecent yeas, lighting that is moe enegy efficient has become incedibly popula, and it has been shown that people ae even willing to pay geate sums of money to puchase lighting systems that ae moe enegy efficient (Stall-Meadows, Hebet, 2001). Such behavio stands in stak contast with consume habits with egad to automobiles, and this is pehaps attibutable to the fact that electicity is viewed as being moe utilitaian and less of a status symbol. It may also be a esult of the fact that cas ae moe public while electicity is featued in the pivacy of one's own…
references: The role of affect, imagery, and values. Climatic Change, 77, 45-72.
Longo, a., Hoyos, D., & Markandya, a. (2012). Willingness to pay for ancillary benefits of climate change mitigation. Environmental and Resource Economics, 51(1), 119-140.
Nolan, J.M. (2010). "An Inconvenient Truth" increases knowledge, concern, and willingness to reduce greenhouse gases. Environment and Behavior, 42(5), 643-658.
Peters, G.P., et al. China's growing CO2 emissions -- a race between increasing consumption and efficiency gains. Environmental Science and Technology, 41(17), 5939-5944.
Reiner, D.M., et al. (2006). American exceptionalism? Similarities and differences in national attitudes toward energy policy and global warming. Environmental Science Technology, 40(7), 2093-2098.
Criminology
Identify key indicators of involvement in a criminal lifestyle and then identify and explain the varied consequences associated with high levels of criminal propensity.
The key indicators of involvement in a criminal lifestyle include underdeveloped conscience, low perceived risk, (Copes & Vieraitis, 2009); development of a criminal identity (Copes, Hochstetler & Williams, 2008); and various biosocial factors (Beaver, n.d.; Wright, Tibbetts & Daigle, 2008). Lack of internal and external constraint is a related issue that can lead to propensity for a criminal lifestyle. Increasingly, the neurological and biological factors that are associated with criminal behavior are being discovered to be reliable predictors of involvement in a criminal lifestyle (Beaver, n.d.). In general, key indicators of involvement in a criminal lifestyle are both related to nature (biological and genetic factors impacting psychological growth and development); and nurture (environmental factors).
The biological and genetic factors impacting psychological growth and development have…
References
Beaver, K. (n.d.). Biosocial Criminology, a Primer. Kendall Hunt.
Copes, H., Hochstetler, A. & Williams, J.P. (2008). We weren't like no regular dope fiends: Negotiating hustler and crackhead identities. Social Problems 55(2, May 2008): 254-270
Copes, H. & Vieraitis, L.M. (2009). Bounded rationality of identity thieves: Using offender-based research to inform policy. Criminology and Public Policy 8(2).
Wright, J.P., Tibbetts, S.G. & Daigle, L.E. (2008). Life course criminology. Chapter 1 in Criminals in the Making: Criminality Across the Life Course. Los Angeles: Sage.
Minority Culture in South Dakota
Lifestyles, Values and the Economy of Hispanic-Americans and Indian-Americans in South Dakota
The history of the minority groups in the U.S.A. dates back to historical times in the 1800 and their growth has been somehow stable in USA. It is undisputable that the treatment of the minority groups and the Native Americans and the African-Americans ran out of the borders of the tolerance and freedom. It is however notable that the U.S.A. has all through welcomed huge numbers of diverse immigrants and accommodated them as any other born American. It is no longer viable to ignore the issue of the minority groups in each state since even at the national grid, as U.S. Department of State (2006) indicates, the minority groups have played a significant part in all sectors. For instance Hispanics accounted for nearly half of the U.S.A. population increase between July 1, 2004…
References
Ann W.C. & Ruben D.N., (2011). Understanding the Hispanic Culture. Retrieved May 22,
2011 from http://ohioline.osu.edu/hyg-fact/5000/5237.html
Bloomberg L.P., (2011). South Dakota Grows as Minority Population Surges, Census Finds.
Retrieved May 22, 2011 from http://www.bloomberg.com/news/2011-02-17/south-dakota-grows-as-minority-population-surges-census-finds.html
Diabetes
The Global Prevalence of Diabetes
Diabetes, a medical condition resulting from elevated levels of high blood sugar (hyperglycemia), has become a major worldwide health problem and is only getting worse; in 2010, diabetes affected 6.4% (285 million) individuals worldwide, and this total is expected to increase to 7.7% over the next 20 years (Shaw, Sicree, Zimmet, 2010). By 2025, it is estimated that a total of 380 million people will suffer from diabetes (Dieren, et al.). There are myriad reasons for the explosion in diabetic prevalence, and a number of measures must be enacted in order to combat this growing problem. These measures will not only involve science (nursing, scientific education) but also overhauling cultural lifestyles. This paper begins by describing the effects of diabetes and then discusses a number of the initiatives that must take place in order to combat the issue.
Diabetes is difficult to combat because…
References
Dieren, S.V. (2010). The global burden of diabetes and its complications: An emerging pandemic. European Journal of Preventive Cardiology, 17(1), s3-s8.
James, W.P.T. (April 2008). The epidemiology of obesity: The size of the problem. Journal of Internal Medicine, 263(4), 336-352.
Shaw, J.E., Sicree, R.A., & Zimmet, P.Z. (2010). Global estimates of the prevalence of diabetes for 2010 and 2030. Diabetes research and clinical practice, 87(1), 4-14.
Diabetes and Obesity: What Are the Choices?
Diabetes is becoming an increasingly serious health problem across the United States, and indeed across the world. The majority of cases of diabetes, both in terms of new diagnoses and of current cases, are those of Type II diabetes, which is a condition generally brought on by overweight or obesity and lack of exercise, that prevents an individual's body from being able to metabolize the glucose in food in an efficient and healthy way. Individuals with Type II diabetes (as opposed to individuals with Type I diabetes) can generally be quite successfully treated by losing weight and increasing exercise. Individuals with Type II diabetes can often bring their symptoms and risks under control and even potentially eliminate them through good diet and weight loss.
Given that Type II diabetes can have very serious long-term consequences (including early death due to stroke or heart…
References
Early Release / Vol. 59 August 3, 2010. Retrieved from www.cdc.gov/mmwr/pdf/wk/mm59e0803.pdf.
Laska, M.N. et al. (2009). Latent class analysis of lifestyle characteristics and health risk behaviors among college youth. Prevention Science 10: 376 -- 386.
Laska, M.N. et al. (2011). The Differential Prevalence of Obesity and Related Behaviors in Two- vs. Four-Year Colleges Obesity 19: 453 -- 456.
Nelson, M.C. et al. (2008). Emerging adulthood and college-aged youth: an overlooked age for weight-related behavior change. Obesity 16: 2205 -- 2211.
Healthcare in Marketing (Lasik)
Lasik's Methods in Other Health Care Organizations
Customer profiling is a vastly unexplored marketing method in the health industry. While it has been used to target very specific markets, such as potential consumers of elective surgery, other markets have been largely neglected (arber 2001). The reasons for this are many, but mostly they include difficulties with medical data gathering, and legal issues regarding potential customer profiling.
Despite the above-mentioned difficulties, there are several organizations that can and do benefit from customer profiling. One such entity is the pharmaceutical industry (Winterhalter 2002). Here the customer being profiled is normally the health care professional, rather than the patient. y gathering geo-demographic data as well as customer loyalty information from a group of health professionals, pharmaceutical companies can significantly enhance the effectiveness of their marketing practices. This will further benefit not only the professionals, but also the healthcare consumer,…
Bibliography
Barber, F.A., R.K. Thomas, M. Huang. "Developing a profile of LASIK surgery customers." Marketing Health Services, Iss. 2, Vol 21. Chicago: Summer 2001.
Business Wire. "New Customer Wins Position Lawson as Dominant Enterprise E-business Solution Provider to Healthcare Industry." New Orleans, 2001.
Winterhalter, K. "Customer profiling in the healthcare industry." Weber Shandwick, 2002. http://www.browna2.fsnet.co.uk/PMLive/doctor_who_frame.htm
I want to die knowing that I did everything I could with my life to feel and be as successful as possible.
During my golden years, I will continue to exercise as much as possible. The type of exercise I do will be varied, as it will be necessary to incorporate some cardiovascular activity using a gym or personal trainer. I will do yoga and meditate also, perhaps even more often than before. Turning inward for introspection will help me to reflect regularly on my life and how I hope to spend my later years. By the time I die, I will feel ready and at peace with myself.
My personal eulogy will be humble and reflect the fact that I did my best. I want to be remembered as someone who was intelligent and balanced in their approach to life. Being healthy is one of the most important things…
("Friends official website," 2009)
In conclusion, we see that the show Friends was never really meant to show reality at all, but simply an illusion of what we might expect New York City to be like for all of its residents. It was aired during a time of resurgence in the United States, not just for the country, but also for the city of New York itself. Crime had been cleaned up, streets became friendlier, and the city revived itself during the 1990s, creating a backdrop of American success for the six stars of the show to thrive in. Not all of America shared this story, as much of the rest of the country has been in a slow decline in influence and wealth over the past several decades. Detroit, Atlanta, or even Los Angeles could never have truly filled the role that New York City had in making Friends…
Works Cited
Avria, M. (07/2). Friends. Retrieved from http://splitsider.com/2011/07/the-sexual-proclivities-of-friends .
Laura. (2011, 05-22). Retrieved from http://lauraview.blogspot.com/2011/05/analysis-of-friends-1994-2004.html .
Nettles, J. (2010). Friends watch it or else. Retrieved from http://www.popmatters.com/tv/reviews/f/friends.html
Friends official website. (2009). Retrieved from http://warnervideo.com/friends15/
The luxury brands in this age of fierce and intense competition perceive and believe that the conventional methods of advertising and promotion are only an itinerary that creates the knowledge and awareness amongst the consumers. Nevertheless, targeted marketing (that represents the emotional driving force) is becoming the primary and fundamental aspect of concern that many of the brands are focusing in order to create emotional engagement with the consumers that can provide them lasting relationships and loyalty from the consumers (Buckingham 2008).
However, looking at the perspective of the brand of Swarovski, it has been monitored that they have created a consumer-based pyramid in order to keep closely connected to the consumers' emotions and feelings. In this regard, they ensure high quality with proper detailing of the product during the manufacturing process and make the product a perfect one that can easily catch the attention of the consumers. They very…
References
American Birding Association 1998, Winging it: newsletter of the American Birding Association, Inc., Volumes 10-11, the Association, USA.
Baker, R 2012, 'Swarovski targets teens with new brand', MarketingWeek News, viewed September 05, 2012: http://www.marketingweek.co.uk/news/swarovski-targets-teens-with-new-brand/4000078.article
Becker, V & Taylor, JB 1995, Swarovski: the magic of crystal, H.N. Abram, Michigan
Becker, V, Langes-Swarovski, M & Le Gallais, R 2005, Daniel Swarovski: A World of Beauty, Thames & Hudson, Limited, USA.
Role of Nutrition in Health
Nutritional Assessment is a detailed evaluation of objective as well as subjective data, relating to an individual's food intake, along with giving due consideration to factors such as medical history and lifestyle of the said individual. The purpose of a nutritional assessment is to identify the malnourishment and/or undernourishment in an individual's diet and to eradicate the factors that make it unhealthy and unfit. Once the data relating an individual's eating habits has been collected and organized, it can be used to evaluate the nutritional status of that person. The assessment is followed up by a plan to either intervene or to devise a new proper nutritious diet plan to help the individual attain a healthier status (Carol Rees Parrish, August 2003).
In keeping up with the current obesity and overweight statistics, the need for a balanced nutrition profile has increased tenfold. Australia today is…
Works Cited
Ageing, D. o. (1998). Australian Guide to Eating Healthy. http://www.health.gov.au/internet/main/publishing.nsf/content/E384CFA588B74377CA256F190004059B/$File/fd-cons.pdf .
Carol Rees Parrish, M.R. (August 2003). Nutritional Assessment: Current Concepts and Guidelines for the Busy Physician.
Institute, M.O. (June 2012). Obesity in Australia.
Institute, N.H. Obesisty. http://www.nhlbi.nih.gov/guidelines/obesity/ob_gdlns.pdf .
To facilitate effective communications, organizational managers must understand the social dynamics of all of these employee communications networks.
7. Understanding Cultural Diversity
Cultural diversity has emerged as one of the most significant social issues in the contemporary workplace. That is largely attributable to the increasing cultural diversity in society and especially to the increased globalization of business in general. Today, it is no longer possible to assume that business partners and other stakeholders will necessarily share the same cultural perspective. In many instances, the failure to appreciate and respond appropriately to cultural diversity can make the difference between success and failure of business negotiations, particularly those conducted across international borders.
8. Promoting and Inclusion by Acknowledging Dissimilarity
While the purpose of cultural sensitivity awareness training is always to reduce or entirely eliminate tensions resulting from cultural differences, the road to achieving that goal often starts with an open and frank…
At the professional level, it is necessary to be prepared and equipped with the proper training on basic business practices and etiquette in Chinese business culture. Chinese society is generally a highly collective group, but respects a degree of power distance between each other. For them, individuals must know his or her place in the organization, and his/her actions must be based from this stature. Thus, they are used to working together as a group, but they maintain a degree of respect to individuals who are either senior or have more superior positions in the organization, or both. Thus, foreign staff members must learn to respect, and more often, adhere to this practice in the society. Since values are greatly respected in Chinese business culture, this is a mandatory practice that must not be forgotten especially when in the presence of Chinese affiliates with crucial roles in the success of…
References
Erbacher, D. (2006). "Expatriate success in China: impact of personal and situational factors." The Journal of American Academy of Business, Cambridge, Vol. 9.
Gleb, C. And D. Chen. (2004). "Going West: A progress report." The China Business Review.
Powers, P. (2005). "What a difference a decade makes." The China Business Review.
Varner, I. (2000). "The theoretical foundation for intercultural business communication: a conceptual model." The Journal Business of Communication.
They are striving to be the best of both worlds. In their heavily regulated industry, there is a relatively high degree of commoditization between different health care plan offerings. There is high intensity of rivalry in the industry as well. This intensity of rivalry pushes down costs, but the cost structure of the industry is fairly rigid, such that it is difficult for a health care plan provider to fully engage a cost leadership strategy. Consumers are demanding both low costs and superior product offerings. ellPoint is attempting to meet these conflicting demands to their best of their abilities.
This strategy stems in part from ellPoint's position within the industry. The industry itself is relatively fragmented, despite significant barriers to entry. ellPoint is the #2 player in the industry, behind the United Health Group. ellPoint holds at 9.75% market share. Other competitors are Aetna, Humana, Kaiser, and many smaller firms.…
Works Cited
Wellpoint 2008 Annual Report. (2008). Wellpoint. Retrieved November 28, 2008 at http://library.corporate-ir.net/library/13/130/130104/items/299819/2007_AR.pdf
Some financial information from Reuters. Retrieved November 28, 2008 at http://www.reuters.com/finance/stocks/overview?symbol=WLP.N
Hamilton, David P. (2008) How Insurance Really Works, courtesy of Wellpoint. BNet Healthcare. Retrieved November 28, 2008 at http://industry.bnet.com/healthcare/2008/04/24/how-insurance-really-works-courtesy-of-wellpoint/
No author. (2007). Porter's Five Forces. QuickMBA. Retrieved November 28, 2008 at http://www.quickmba.com/strategy/porter.shtml
Obesity, overweight and underweight all have impacts that are negative on self-esteem of many children and adolescents that if not checked can have long-term effects on the success in lives of these children and their general happiness in the future (Moran, 1999).
The persistence of chronic diseases in more in the developing than in the developed countries. The World Health Organization posits that by 2020, a quarter of deaths in the least developed countries will be caused by the so called non-communicable diseases, WHO, (1997). In this regard, a major mind blowing public health problem in the developing world may the reality of increasing obesity in children populations which might result to major social and economic burdens on these developing nations in the coming years, (Freedman et al., 2001).
This health care problem is present in almost all parts of the world and the Arabian Gulf region is not exempted.…
References
Ali, H,2010.Major characteristics of Saudi hospitals http://bit.ly/kdNzPX
Al-Quaiz, Al-Joharah M.2001. Current concepts in the management of obesity. An evidenced-based review. Saudi Med J. 2001; 22: 20
Amin, T.T.,Al-Sultan.,A.I.,Ali.,A, 2008.Overweight and Obesity and their Association with Dietary Habits, and Sociodemographic Characteristics Among Male Primary School Children in Al-Hassa, Kingdom of Saudi Arabia
Baum, F. 2008 The new public health (3rd Edition) Oxford University Press, Melbourne
Health and Psychology
In the past, research findings have pointed out that illnesses are brought about by a constellation of factors. This effectively means that contrary to popular belief, no single factor can be said to cause illness and hence social, psychological and biological factors all have a role to play in relation to illness. It is on this realization that health psychology is founded. In this text, I concern myself on health and psychology.
The elationship between Health and Psychology
In basic terms, psychology concerns itself with mental processes and behavior. According to Pitts and Phillips (1998), health psychology addresses a number of questions regarding the link between health and psychology through identifying how health and illness relates to an individual's emotional psychological bases. In a large way, an individual's physical health remains intertwined (sometimes inexorably) with his or her mental state. Thus effectively, our vulnerability to ailments can…
References
Pitts, M. & Phillips, K. (1998). The Psychology of Health: An Introduction. Routledge
In that regard, such foods are more likely to be consumed by those in the lower income brackets as they seek to shelter some dollars. hen it comes to technological and agricultural innovations, Nnakwe explains that such occurrences drive down the prices of food (209). Cheaper food could motivate people to eat much more than their regular portions. Further, weight gain and thus obesity may be as a result of giving up smoking. There are various reasons that support this assertion. To begin with, those who quit smoking may increase the food portions they ingest largely because individuals tend to taste their food better after they quit smoking (National Institutes of Health). Further, quitting smoking affects the body's calorie burning rate. According to the National Institutes of Health, "nicotine raises the rate at which your body burns calories."
Conclusion
In conclusion, it is important to note that although most of…
Works Cited
Centers for Disease Control -- CDC. "Adult Obesity Facts." CDC. N.p., 27 April, 2012. Web. 22 July, 2012.
National Institutes of Health -- NIH. "What Causes Overweight and Obesity?" NIH. N.p., 01 November, 2010. Web. 21 July, 2012.
Nnakwe, Nweze E. Community Nutrition: Planning Health Promotion and Disease Prevention. Sudbury, MA: Jones & Bartlett Learning. 2009, Print.
Rossen, Lauren M. And Eric a. Rossen. Obesity 101. New York, NY: Springer Publishing Company. 2011, Print.
Perceptual Mapping
Analysis of the CruiseThorr Perceptual Map and Market Positioning
The intent of this analysis is to evaluate the simulations involving perpetual mapping for the CruiseThorr and oth motorcycles, the latter model launched as part of this simulation. Each of the situations are described, followed by a recommended solution and results achieved. Additional questions are also answered at the end of this analysis pertaining to product differentiation, product repositioning and product lifecycles,
Analysis of Scenario-based Simulations
The initial situations, recommended solution and results of each iteration of the simulation are presented and analyzed in this section.
Situation Analysis
The first simulation begins with the CruiseThorr losing market share as younger buyers don't have the high disposable income to afford it The 21- to 35-year-old age group is interested in motorcycles yet cannot afford the CruiseThorr, and also find the model to be behind the times in terms of their…
References
Bachand, D. (1988). The marketing of ideas: Advertising and road safety. International Journal of Research in Marketing, 4(4), 291-291.
Bijmolt, T.H.A., & Wedel, M. (1999). A comparison of multidimensional scaling methods for perceptual mapping. JMR, Journal of Marketing Research, 36(2), 277-285.
Gelb, T. (1989). Overhauling corporate engine drives winning strategy. The Journal of Business Strategy, 10(6), 8-8.
Hooley, G.J. (1979). Perceptual mapping for product positioning: A comparison of two approaches. European Research, 7(1), 17-17.
Aborigines are Australia's original inhabitants and until the late 1700's -1800's the aborigine had little contact with Western civilization. Local dialects and the territorial nature of bands provided the different social groups their distinctive identity. The Mardudjara (Mardu) aborigines are part of the Western Desert cultural block in Australia (Tonkinson, 1978). The Mardu culture, societal system, etc. has never been recorded in its pristine state as anthropologic researchers did not study the group until well after alien influences had occurred. Nonetheless, the nomadic lifestyle of the Mardu was dictated by the harsh climate in which they live and they are an extremely interesting group. Nomadic groups like the Mardu often have a perception of gender or a cultural gender schema that fits in functionally with their lifestyle and is based on a division of labor and status that allows the group to maintain an identify, clearly defined roles, and survive…
References
Bird, R. (1999). Cooperation and conflict: The behavioral ecology of the sexual division of labor. Evolutionary Anthropology, 8 (2), 65-75.
Holmes, L.D., & Holmes, E.R. (1992) Samoan Village (2nd ed.). New York: Holt, Rinehart & Winston.
Tonkinson, R. (1978). The Mardudjara aborigines: Living the dream in Australia's desert. New York: Holt, Rinehart & Winston.
Gender
That is, there would not be a tendency to impulsively buy each and every latest gadget, though there would be a desire to own the newest and best pieces of technology available. Consideration of value and benefits is part of the play-element of this product class, and this is playfulness is observable in the behavior patterns that these consumers exhibit. It is quite likely that many of the consumers will also be avid video game players, for instance, as well as engaging in other competitive activities and comparisons with their peers. All of these elements of the targeted consumers' behavior can be used to more effectively market these products directly to this typified consumer set.
How can you describe their lifestyles and activities?
Along with some degree of expendable income, the primary consumers for this product would also have a fair amount of leisure time in which they were engaged…