722+ documents containing “logos”.
In any scholastic argument, Aristotle's logos appeal would prove most advantageous and be the most sensible.
Arguments that base themselves on logos (known sometimes as logical appeals) entail proofs and assertions that confirm an individual's reasoning skills (Ethos, Pathos, and Logos ). Of Aristotle's three appeals, 'logos' appears to be the most scholastic; it forms a major part of all college-level writing assignments. In order to demonstrate that one has meticulously considered the topic under study, one should (Ethos, Pathos, and Logos ):
Carefully examine one's personal assumptions and find out if, under any conditions, those assumptions prove wrong. If this happens, one might have to consider not grounding one's claim on them.
Steer clear of flaws in logic.
Also, one must bear in mind not to presume that:
An event is the cause of another simply due to sequential ascension.
An individual's experience will be typical of the experiences of others (i.e., his experience….
Comcast.net: Personal Web Pages. Arguments based on Facts and Reason-Logos. Retrieved October 19, 2015, from http://home.comcast.net/~lukeythetruck/djole/SchoolPage/SPSCC/English%20102/ArgumentsFacts.htm
Edlund, J., & Pomona, C. (n.d.). California State University, Los Angeles. Ethos, Logos, Pathos. Retrieved October 19, 2015, from http://web.calstatela.edu/faculty/jgarret/3waypers.htm
Ethos, Pathos, and Logos -
mythos and logos?
The most direct linguistic renderings of 'mythos' and 'logos' into English would be that of 'myth' and 'logic.' In our current conceptualization of faith, there is often a distinction between these different ways of knowing. It is commonly expressed in the public discourse that faith and science are fundamentally bifurcated. Another way of conceptualizing the notion of 'mythos' and 'logos' is the difference between 'being' and 'thinking.' To be living in mythological time is to be living and being in the present. There is a unity of body and mind, rather than a division. Mythos is also seen as ritual time, in which the past is reenacted and made present. On a very literal level, logos means a 'laying out' of something, implying a certain degree of rational order that is inherent in the universe that can be observed provided the individual regards the world with enough….
2006; Hursthouse, 1999).
Pathos in Car ales
To employ the pathos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following lines: "This vehicle is the most environmentally friendly vehicle on the market and will require less gasoline that any other car. If you care about the environment, purchasing this vehicle is the most responsible decision you could make for the future health of this planet." This strategy is intended to convince the audience that the product being promoted will allow them to uphold values (like environmental responsibility) that they care about. The ultimate goal of this argument would be to generate product interest and sales by convincing people that the product is more consistent with their values and beliefs than other products are (Belch & Belch. 2006; Hursthouse, 1999).
Logos in Car ales
To employ the logos approach to argument in a presentation….
logo I created a fictional company named: Plus Square (+2). This company a producer biodegradable disposable dishware, innovating advance product create inside materials seeds plants (trees, vegetables, flowers, ) order reforest generate oxygen nature? reintegration a short-term environment.
Plus to the Square
The modern day community faces countless challenges, including the growing threat of global warming, the forces of globalization which generate social, cultural, technological or other challenges, but also the continuous changes which impact the communities. Economic agents are faced with the pressures of better serving customers' needs and wants, operating under the legislations of several countries and international regulators, overcoming the fiercer competition, stimulating the performances of the staff members, operating in a more environmentally responsible manner and so on.
In terms of environmental responsibility, economic agents are generally asked to reduce the levels of pollution they generate and release within the society. But the demands of the consumers are increasing….
Boehme-Nessle, V., 2010, Pictorial law: from law of words to law of pictures, Springer
Few, S., 2006, Visual communication, Visual Business Intelligence, http://www.perceptualedge.com/articles/Whitepapers/Visual_Communication.pdf last accessed on November 29, 2010
Kops, G., 1998, Visual aids: graphs and charts, tables and illustrations reinforce your message, Self Growth, http://www.selfgrowth.com/articles/Visual_aids_Graphs_and_charts_tables_and_illustrations_reinforce_your_message.html last accessed on November 29, 2010
Lester, P.M., 2006, Visual communication: images with messages, 4th edition, Cengage Learning
Coca-Cola, in Designing Brand Identity: An Essential Guide for the hole Branding Team
Designing brand identity necessitates having a good logo. A logo must be memorable, distinctive, practical, appropriate, simple, graphic, and able to convey the right message. The more minimal it is, the better -- this keeps it simple. Complex logos do not sell themselves because they are trying to do too much. A logo should "stick" in the mind easily and be easily seen and interpreted for the sake of allowing the consumer to quickly identify the product. A complex logo has to be studied and scrutinized and this is not fun for the consumer. Color is also important as colors send messages to consumers (Mills). Coca-Cola's logo is white cursive text on red background: the white conveys a message of trust and authority and the red conveys a message of boldness and energy.
The text of the logo….
The higher and more immediate the impact of the launch is with the target population of consumers, the more effective the product launch will be in establishing market dominance with a growing majority of the public (Burgelman et al. 2008; Kapp 2009).
The brand and product message will focus on the streamlining of life through the assistance of technology -- the emphasis on both the technological and luxury aspects of the product are essential to the launch and to attracting the attention and the support of the initial target market (Pride & Ferrell 2004). As the target population is by definition one already engaged with new technologies and has developed an acute appreciation for the sense of luxury and the image innovations provide, this message should be highly effective. This will also have an effect on the advertising media used; for the initial product launch and immediate advertising campaign, emerging….
Audiovox. (2010). "Acoustic Research Accessories Announces Zentral Home Command Smartphone Remotes." Yahoo finance. Accessed 18 February 2010. http://finance.yahoo.com/news/Acoustic-Research-Accessories-prnews-1001804261.html?x=0&.v=1
Burgleman, R.; Christian, C. & Wheelwright, S. (2008). Strategic management of technology and innovation. New York: McGraw Hill.
Cooper, R. & Kleinschmidt, E. (2007). "Winning Businesses in Product Development: The Critical Success Factors." Research technology management 50(3), pp. 52-66.
Kapp, M. (2009). Product strategy. Accessed 18 February 2010. http://www.productstrategy.net/
Earth Liberation Front (ELF)
ELF Logo 2009 (Earth Liberation Front, N.d.)
Examples of Eco-Terrorism Groups
The Earth Liberation Front
If a Tree Falls in the oods: A Story of the Earth Liberation Front (Documentary)
There are many people and/or groups who claim responsibility for the Earth Liberation Front's (ELF) development. The group is comprised of loosely affiliated or autonomous cells that are only bound by the idea that they can move beyond civil disobedience and accept more contentious tactics for the defense of their environmental causes. This group was one of the groups that helped coined the label of an "eco-terrorist" which later became mainstream label of such types of offenders. The ELF group was considered one of the first eco-terrorist groups and was at one time labeled by the Federal Bureau of Investigation (FBI) as the most dangerous domestic terror group in the United States.
This analysis will provide a background on eco-terrorism followed….
Earth Liberation Front. (N.d.). Earth Liberation Front. Retrieved from Earth Liberation Front: http://earth-liberation-front.com/
Federal Bureau of Investigation. (N.d.). Definitions of Terrorism in the U.S. Code. Retrieved from Federal Bureau of Investigation: http://www.fbi.gov/about-us/investigate/terrorism/terrorism-definition
Jarboe, J. (2002, February 12). Testimony Before the House Resources Committee, Subcommittee on Forests and Forest Health. Retrieved from Federal Bureau of Investigation: http://www.fbi.gov/news/testimony/the-threat-of-eco-terrorism
Libcom.org. (2012, January 12). If a tree falls: A story of the Earth Liberation Front (documentary). Retrieved from Libcom.org: http://libcom.org/blog/if-tree-falls-story-earth-liberation-front-documentary-12012012
his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. he utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
he ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to….
The commercial, in my view, is quite successful. This is because it makes use of fantastic appeals processes, especially pathos and ethos. Eastwood's voice also contributes to this feeling, as it is the perfect voice to deliver a message of hope and of togetherness. One needs only watch this ad to feel truly that Chrysler can come back, and can make a difference in America. And one can also feel that the overall message of hope will truly be true, as America will get back on its feet and will truly overcome the current economic crisis.
The advertisement analyzed here can be found at the following link:
The Content Dominance of Reality TV
Few forces have emerged with greater dominance or less artistic appeal than that of reality television, which has largely defined primetime content for the last decade. hat at one time appeared to be a fad, or a phenomenon at worst, ultimately reached a crescendo as the best path to high ratings, bid advertising dollars and household names. This is the pattern of media content which perhaps best reflects certain cultural qualities distinct to our time and place. Indeed, our collective embrace of this form of television, which allegedly depicts real individuals living real lives or facing real problems in front of national viewing audiences, suggests both a desire to see ourselves on the screen and, simultaneously, a desire to feel better about ourselves by observing the lurid, embarrassing and pathetic moments experienced by the 'stars' of reality television.
This idea is directly reflected in the….
Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:
How is segmentation effectively used to sell products online?
What characteristics of online sales encourage people to buy?
How may a company target a customer for online sales?
The author will explain the steps they took to create the customer profile and how the product message and USP was developed.
Market Segmentation -- an Introduction
A market segment is simply a classification of the potential private or….
Allen, E., & Fjermestad, J. (2011). E-commerce marketing strategies: an integrated framework and case analysis. Logistics Information Management, 1(2), 14-23.
McDonald, M., & Dunbar, I. (2004). Market segmentation: how to do it, how to profit from it.
Burlington, MA: Elsevier Ltd.
Wright, D.K., & Hinson, M.D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3), 1-33.
' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the star. It is not to sponsor culture but to be the culture" (160).
The phenomenon of making of the logo as the culture of society can be traced back to the popularity of event sponsorships as a strategy for brand expansion. In an attempt to make people more aware and familiar with their brands and logos, promotional strategies have become more customized to specific demographics and cultures. As a way to reach out to as many people as possible, companies developed event sponsorships that are unique to a community or group, and, as Klein stated, make their brand and logo the "star" of the event rather than the people or event itself. However, once these cultures are 'penetrated' by the logo, they….
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.
Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of….
VI.Appendix (ces)(please write around 2-3 pages)
MY ROUGH IDEA:
1.To successful launch an e-commerce Web site, the question is not just about if we build it, will they come?" But also if we build it, will they come to purchase and repeat purchase?" A scenario closer to the truth is that many online companies experience disappointment in converting consumers' clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company's Web site elements may include some persuasive components that has imp!
Color choice, however, is highly consistent across all marketing materials, creating at least some sense of cohesion. Positioning of the course is focused on the flexibility of the program's scheduling and course offerings as well as the diversity of the professional backgrounds that students in the program possess; the actual offerings of the course are described only in vague detail in most marketing materials, with encouragement for students to contact the school and preferably to attend regular information sessions. Marketing activities include multiple small ads placed in business-relevant media that present the school's name and logo, again with consistent color-coding, but that do not offer in-depth presentations of program offerings or extensive detail about the school.
The color coding and scant use of school name and logo appears to be consistent across programs, and most marketing efforts are not program specific but rather simply advertise the school itself, which leads….
In the first one to three years, Make a Change plans to step up its budget or marketing and advertising expenses as a way to drive up business and profits. After the first year, we also plan to bring in other charities on board to share in some of the donations we will be producing through our gross profits.
The main cornerstone of the business will rely upon t-shirt sales. On our site, we will offer a variety of different colors and styles, which vary in price to the customer. These shirts range in cost to us depending on the style chosen. Like all other products, 10% of our gross profits from t-shirt sales will go to our chosen charity. All tees are 100% cotton, with several sizes, fits, and colors available to the consumer.
Make a Change Brand. Blank cotton tees total to $1.75 a piece, with women's baby….
It's in Tiger; is it in you?"
This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is something intangible that makes a winner. As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success (or other admirable qualities or attributes) of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product.
That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites. The implication is that winners like Tiger Woods have something (i.e. it) that separates winners from losers and that those who are similar to….
Logos Appeal In any scholastic argument, Aristotle's logos appeal would prove most advantageous and be the most sensible. Arguments that base themselves on logos (known sometimes as logical appeals) entail proofs…Read Full Paper ❯
Black Studies - Philosophy
mythos and logos? The most direct linguistic renderings of 'mythos' and 'logos' into English would be that of 'myth' and 'logic.' In our current conceptualization of faith, there is…Read Full Paper ❯
Black Studies - Philosophy
2006; Hursthouse, 1999). Pathos in Car ales To employ the pathos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following…Read Full Paper ❯
Transportation - Environmental Issues
logo I created a fictional company named: Plus Square (+2). This company a producer biodegradable disposable dishware, innovating advance product create inside materials seeds plants (trees, vegetables, flowers, )…Read Full Paper ❯
Sports - College
Coca-Cola, in Designing Brand Identity: An Essential Guide for the hole Branding Team Designing brand identity necessitates having a good logo. A logo must be memorable, distinctive, practical, appropriate,…Read Full Paper ❯
Business - Advertising
The higher and more immediate the impact of the launch is with the target population of consumers, the more effective the product launch will be in establishing market…Read Full Paper ❯
ELF Earth Liberation Front (ELF) ELF Logo 2009 (Earth Liberation Front, N.d.) Eco-Terrorism Overview Examples of Eco-Terrorism Groups The Earth Liberation Front If a Tree Falls in the oods: A Story of the Earth Liberation…Read Full Paper ❯
his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more…Read Full Paper ❯
Media The Content Dominance of Reality TV Few forces have emerged with greater dominance or less artistic appeal than that of reality television, which has largely defined primetime content for the…Read Full Paper ❯
Business - Advertising
Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social…Read Full Paper ❯
' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the…Read Full Paper ❯
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses…Read Full Paper ❯
Business - Advertising
Color choice, however, is highly consistent across all marketing materials, creating at least some sense of cohesion. Positioning of the course is focused on the flexibility of the…Read Full Paper ❯
In the first one to three years, Make a Change plans to step up its budget or marketing and advertising expenses as a way to drive up business…Read Full Paper ❯
It's in Tiger; is it in you?" This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is…Read Full Paper ❯