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In any scholastic argument, Aristotle's logos appeal would prove most advantageous and be the most sensible.
Arguments that base themselves on logos (known sometimes as logical appeals) entail proofs and assertions that confirm an individual's reasoning skills (Ethos, Pathos, and Logos ). Of Aristotle's three appeals, 'logos' appears to be the most scholastic; it forms a major part of all college-level writing assignments. In order to demonstrate that one has meticulously considered the topic under study, one should (Ethos, Pathos, and Logos ):
Carefully examine one's personal assumptions and find out if, under any conditions, those assumptions prove wrong. If this happens, one might have to consider not grounding one's claim on them.
Steer clear of flaws in logic.
Also, one must bear in mind not to presume that:
An event is the cause of another simply due to sequential ascension.
An individual's experience will be typical of…
Comcast.net: Personal Web Pages. Arguments based on Facts and Reason-Logos. Retrieved October 19, 2015, from http://home.comcast.net/~lukeythetruck/djole/SchoolPage/SPSCC/English%20102/ArgumentsFacts.htm
Edlund, J., & Pomona, C. (n.d.). California State University, Los Angeles. Ethos, Logos, Pathos. Retrieved October 19, 2015, from http://web.calstatela.edu/faculty/jgarret/3waypers.htm
Ethos, Pathos, and Logos -
mythos and logos?
The most direct linguistic renderings of 'mythos' and 'logos' into English would be that of 'myth' and 'logic.' In our current conceptualization of faith, there is often a distinction between these different ways of knowing. It is commonly expressed in the public discourse that faith and science are fundamentally bifurcated. Another way of conceptualizing the notion of 'mythos' and 'logos' is the difference between 'being' and 'thinking.' To be living in mythological time is to be living and being in the present. There is a unity of body and mind, rather than a division. Mythos is also seen as ritual time, in which the past is reenacted and made present. On a very literal level, logos means a 'laying out' of something, implying a certain degree of rational order that is inherent in the universe that can be observed provided the individual regards the world with enough…
2006; Hursthouse, 1999).
Pathos in Car ales
To employ the pathos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following lines: "This vehicle is the most environmentally friendly vehicle on the market and will require less gasoline that any other car. If you care about the environment, purchasing this vehicle is the most responsible decision you could make for the future health of this planet." This strategy is intended to convince the audience that the product being promoted will allow them to uphold values (like environmental responsibility) that they care about. The ultimate goal of this argument would be to generate product interest and sales by convincing people that the product is more consistent with their values and beliefs than other products are (Belch & Belch. 2006; Hursthouse, 1999).
Logos in Car ales
To employ the logos approach to argument…
Belch, G. And Belch, M. (2006) Advertising and Promotion: An Integrated
Marketing Communications Perspective. Irwin/McGraw-Hill: New York
Halbert, T. And Ingulli, E. (2008). Law & Ethics in the Business Environment.
Cincinnati: West Legal Studies.
logo I created a fictional company named: Plus Square (+2). This company a producer biodegradable disposable dishware, innovating advance product create inside materials seeds plants (trees, vegetables, flowers, ) order reforest generate oxygen nature? reintegration a short-term environment.
Plus to the Square
The modern day community faces countless challenges, including the growing threat of global warming, the forces of globalization which generate social, cultural, technological or other challenges, but also the continuous changes which impact the communities. Economic agents are faced with the pressures of better serving customers' needs and wants, operating under the legislations of several countries and international regulators, overcoming the fiercer competition, stimulating the performances of the staff members, operating in a more environmentally responsible manner and so on.
In terms of environmental responsibility, economic agents are generally asked to reduce the levels of pollution they generate and release within the society. But the demands of the…
Boehme-Nessle, V., 2010, Pictorial law: from law of words to law of pictures, Springer
Few, S., 2006, Visual communication, Visual Business Intelligence, http://www.perceptualedge.com/articles/Whitepapers/Visual_Communication.pdf last accessed on November 29, 2010
Kops, G., 1998, Visual aids: graphs and charts, tables and illustrations reinforce your message, Self Growth, http://www.selfgrowth.com/articles/Visual_aids_Graphs_and_charts_tables_and_illustrations_reinforce_your_message.html last accessed on November 29, 2010
Lester, P.M., 2006, Visual communication: images with messages, 4th edition, Cengage Learning
Coca-Cola, in Designing Brand Identity: An Essential Guide for the hole Branding Team
Designing brand identity necessitates having a good logo. A logo must be memorable, distinctive, practical, appropriate, simple, graphic, and able to convey the right message. The more minimal it is, the better -- this keeps it simple. Complex logos do not sell themselves because they are trying to do too much. A logo should "stick" in the mind easily and be easily seen and interpreted for the sake of allowing the consumer to quickly identify the product. A complex logo has to be studied and scrutinized and this is not fun for the consumer. Color is also important as colors send messages to consumers (Mills). Coca-Cola's logo is white cursive text on red background: the white conveys a message of trust and authority and the red conveys a message of boldness and energy.
The text of the…
Francesco, Lydia Di. "7 Criteria for a Great Brand Name." Prosar Inbound, 2013. Web.
7 Mar 2016.
Mills, Ian. "6 Key Logo Design Factors for Good Branding." Huffington Post, 2014.
Web. 7 Mar 2016.
The higher and more immediate the impact of the launch is with the target population of consumers, the more effective the product launch will be in establishing market dominance with a growing majority of the public (Burgelman et al. 2008; Kapp 2009).
The brand and product message will focus on the streamlining of life through the assistance of technology -- the emphasis on both the technological and luxury aspects of the product are essential to the launch and to attracting the attention and the support of the initial target market (Pride & Ferrell 2004). As the target population is by definition one already engaged with new technologies and has developed an acute appreciation for the sense of luxury and the image innovations provide, this message should be highly effective. This will also have an effect on the advertising media used; for the initial product launch and immediate advertising campaign, emerging…
Audiovox. (2010). "Acoustic Research Accessories Announces Zentral Home Command Smartphone Remotes." Yahoo finance. Accessed 18 February 2010. http://finance.yahoo.com/news/Acoustic-Research-Accessories-prnews-1001804261.html?x=0&.v=1
Burgleman, R.; Christian, C. & Wheelwright, S. (2008). Strategic management of technology and innovation. New York: McGraw Hill.
Cooper, R. & Kleinschmidt, E. (2007). "Winning Businesses in Product Development: The Critical Success Factors." Research technology management 50(3), pp. 52-66.
Kapp, M. (2009). Product strategy. Accessed 18 February 2010. http://www.productstrategy.net/
Earth Liberation Front (ELF)
ELF Logo 2009 (Earth Liberation Front, N.d.)
Examples of Eco-Terrorism Groups
The Earth Liberation Front
If a Tree Falls in the oods: A Story of the Earth Liberation Front (Documentary)
There are many people and/or groups who claim responsibility for the Earth Liberation Front's (ELF) development. The group is comprised of loosely affiliated or autonomous cells that are only bound by the idea that they can move beyond civil disobedience and accept more contentious tactics for the defense of their environmental causes. This group was one of the groups that helped coined the label of an "eco-terrorist" which later became mainstream label of such types of offenders. The ELF group was considered one of the first eco-terrorist groups and was at one time labeled by the Federal Bureau of Investigation (FBI) as the most dangerous domestic terror group in the United States.
Earth Liberation Front. (N.d.). Earth Liberation Front. Retrieved from Earth Liberation Front: http://earth-liberation-front.com/
Federal Bureau of Investigation. (N.d.). Definitions of Terrorism in the U.S. Code. Retrieved from Federal Bureau of Investigation: http://www.fbi.gov/about-us/investigate/terrorism/terrorism-definition
Jarboe, J. (2002, February 12). Testimony Before the House Resources Committee, Subcommittee on Forests and Forest Health. Retrieved from Federal Bureau of Investigation: http://www.fbi.gov/news/testimony/the-threat-of-eco-terrorism
Libcom.org. (2012, January 12). If a tree falls: A story of the Earth Liberation Front (documentary). Retrieved from Libcom.org: http://libcom.org/blog/if-tree-falls-story-earth-liberation-front-documentary-12012012
his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. he utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
he ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to…
The commercial, in my view, is quite successful. This is because it makes use of fantastic appeals processes, especially pathos and ethos. Eastwood's voice also contributes to this feeling, as it is the perfect voice to deliver a message of hope and of togetherness. One needs only watch this ad to feel truly that Chrysler can come back, and can make a difference in America. And one can also feel that the overall message of hope will truly be true, as America will get back on its feet and will truly overcome the current economic crisis.
The advertisement analyzed here can be found at the following link:
The Content Dominance of Reality TV
Few forces have emerged with greater dominance or less artistic appeal than that of reality television, which has largely defined primetime content for the last decade. hat at one time appeared to be a fad, or a phenomenon at worst, ultimately reached a crescendo as the best path to high ratings, bid advertising dollars and household names. This is the pattern of media content which perhaps best reflects certain cultural qualities distinct to our time and place. Indeed, our collective embrace of this form of television, which allegedly depicts real individuals living real lives or facing real problems in front of national viewing audiences, suggests both a desire to see ourselves on the screen and, simultaneously, a desire to feel better about ourselves by observing the lurid, embarrassing and pathetic moments experienced by the 'stars' of reality television.
This idea is…
Elite Daily. (2012). The Detrimental Effect Of Reality TV On Our Society. Elitedaily.com
Fahner, M. (2012). The real effects of reality TV. USA Today College.
Miller, A. (2013). Hook, Line and Sinker: Reality TV and Its Impact In Our Culture. In the Mix.
Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:
How is segmentation effectively used to sell products online?
What characteristics of online sales encourage people to buy?
How may a company target a customer for online sales?
The author will explain the steps they took to create the customer profile and how the product message and USP was developed.
Market Segmentation -- an Introduction
A market segment is simply a classification…
Allen, E., & Fjermestad, J. (2011). E-commerce marketing strategies: an integrated framework and case analysis. Logistics Information Management, 1(2), 14-23.
McDonald, M., & Dunbar, I. (2004). Market segmentation: how to do it, how to profit from it.
Burlington, MA: Elsevier Ltd.
Wright, D.K., & Hinson, M.D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3), 1-33.
' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the star. It is not to sponsor culture but to be the culture" (160).
The phenomenon of making of the logo as the culture of society can be traced back to the popularity of event sponsorships as a strategy for brand expansion. In an attempt to make people more aware and familiar with their brands and logos, promotional strategies have become more customized to specific demographics and cultures. As a way to reach out to as many people as possible, companies developed event sponsorships that are unique to a community or group, and, as Klein stated, make their brand and logo the "star" of the event rather than the people or event itself. However, once these cultures are 'penetrated' by the logo,…
Klein, N. (2000). "The Brand Expands." In No Logo: Taking Aim at the Brand Bullies. Great Britain: Flamingo.
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.
Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of…
VI.Appendix (ces)(please write around 2-3 pages)
MY ROUGH IDEA:
1.To successful launch an e-commerce Web site, the question is not just about if we build it, will they come?" But also if we build it, will they come to purchase and repeat purchase?" A scenario closer to the truth is that many online companies experience disappointment in converting consumers' clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company's Web site elements may include some persuasive components that has imp!
Color choice, however, is highly consistent across all marketing materials, creating at least some sense of cohesion. Positioning of the course is focused on the flexibility of the program's scheduling and course offerings as well as the diversity of the professional backgrounds that students in the program possess; the actual offerings of the course are described only in vague detail in most marketing materials, with encouragement for students to contact the school and preferably to attend regular information sessions. Marketing activities include multiple small ads placed in business-relevant media that present the school's name and logo, again with consistent color-coding, but that do not offer in-depth presentations of program offerings or extensive detail about the school.
The color coding and scant use of school name and logo appears to be consistent across programs, and most marketing efforts are not program specific but rather simply advertise the school itself, which…
In the first one to three years, Make a Change plans to step up its budget or marketing and advertising expenses as a way to drive up business and profits. After the first year, we also plan to bring in other charities on board to share in some of the donations we will be producing through our gross profits.
The main cornerstone of the business will rely upon t-shirt sales. On our site, we will offer a variety of different colors and styles, which vary in price to the customer. These shirts range in cost to us depending on the style chosen. Like all other products, 10% of our gross profits from t-shirt sales will go to our chosen charity. All tees are 100% cotton, with several sizes, fits, and colors available to the consumer.
Make a Change Brand. Blank cotton tees total to $1.75 a piece,…
It's in Tiger; is it in you?"
This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is something intangible that makes a winner. As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success (or other admirable qualities or attributes) of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product.
That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites. The implication is that winners like Tiger Woods have something (i.e. it) that separates winners from losers and that those who are…
Headquartered in Houston, Texas, XXX Corporation is a financial holding company with assets of $87.9 billion at June 30, 2012. Its primary subsidiary, XXX Corporation., is a full-service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operates 402 branches in California, ashington, Oregon, Texas, New York and Illinois, as well as two international offices. XXX Corporation is a wholly-owned subsidiary of The Bank Germany, Ltd., which is a subsidiary of LCT Financial Group. Visit XXXcorparation.com for more information.
Become part of a team where community, diversity, and exceptional service are part of everyone's job.
Associate's degree or higher in business, finance or real estate preferred. Previous loan processing or underwriting related experience preferred.
Three years of relevant experience in commercial and income property lending including direct correspondence and contact with borrowers, brokers and other…
Liability Zero. (N.d.). Protocol Financial Consulting Logo. Retrieved from Deviant Art: http://liabilityzero.deviantart.com/art/Protocol-Financial-Consulting-Logo-266912882
Omni Hotels. (N.d.). Diversity. Retrieved from Omni Hotels: http://www.omnihotels.com/aboutomnihotels/omnihotels/diversity.aspx
Souvenir Technologies. (N.d.). Careers. Retrieved from Souvenir Technologies: http://souvenirtechnologies.com/careers/job-postings/
The significance of rebranding in a stiffly competitive environment cannot be overemphasized. Organizations often undergo a change in logo, product line, packaging, advertising and other aspects of marketing with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous image as a brand, the reason for rebranding, as well as the rebranding undertaken and its effectiveness.
Founded in the 1 ate 1890s, Reebok is one of the largest sportswear companies in the world. With its headquarters in Canton, Massachusetts, the company designs, manufactures, and markets sportswear and…
In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…
All reported spending more on major and non-major art supplies than they wanted to. School logos and school spiritedness was of a particularly low concern for these art majors.
Art majors in general, perhaps because they tend not to be active in other community events such as athletics or extracurricular activities outside of the art school, and face an uncertain job market for their majors as well as boast high online course enrollment rate, state that price is of the essence when purchasing supplies. Thus pricing strategy is vital in constructing a viable demand at the new on campus store. Offering art student discounts is one way to draw students in. Another might be to offer second hand books, or even a section where costly computer and graphic design items could be rented for the semester.
This is not to discount the importance of school spiritedness, however, merely that selling…
However, if I was rewriting my letter to Melfi, I would have used more research and included some specific citations, to substantiate my analysis. Drawing upon personal reflection is useful in appealing to the reader's sense of ethos or pathos, but logos is also necessary to be persuasive. I would have used statistics regarding the alcoholism rate amongst young people in the United States, for example, versus other countries. Although I criticized Melfi for not using sufficient logos in her essay, I think this is also true of my response.
Fortunately, I believe I have drastically improved in my ability to find credible and substantive analysis to support my argumentation. In my first draft on drug and alcohol policy at Drexel, I once again relied primarily upon my own personal impressions and gut instincts, rather than drawing upon research on the issue. I believe that I made a good point…
Drin, Cem. "Campaign." ENG-102. Professor Fristrom. English Department. Drexel University.
February 26, 2013. Print.
Drin, Cem. "Dear Christa Melfi." ENG-102. Professor Fristrom. English Department. Drexel University. January 30, 2013. Print.
Drin, Cem. "Drug and alcohol policy at Drexel." ENG-102. Professor Fristrom. English Department. Drexel University. February 21, 2013. Print.
here are 2855 locations in NYC alone that sell you coffee cups. o list all these stores -- sometimes duplicated -- would take a volume alone. he following is therefore a summary of some key places that sell coffee cups -- otherwise called mugs, the general price of these (usually ceramic) coffee cups; the details of these coffee cups; and descriptions of outstanding logos and/or designs.
As the Huff Post New York (2012) remarks: "Coffee cups in New York are as varied as the Big Apple" (http://www.huffingtonpost.com/2009/07/13/coffee-cups-in-new-york-a_n_230644.html). For the first three decades it was the iconic polystyrene or paper Greek-themed "Happy to Serve" coffee cup that has now been converted into ceramic. In the mid-1990s, the environmentally friendly Starbucks-style cup rushed into style usually accompanied with sipping lids and cardboard sleeves. All of these are free; you paid for the drink of course. You find these cups…
TSA screener at JFK 'hurled hot coffee at American Airlines pilot who told her to stop swearing' Mail online. dailymail.co.uk http://www.dailymail.co.uk/news/article-2124997/TSA-screener-JFK-hurled-hot-coffee-American-Airlines-pilot-told-stop-swearing.html
Nyc Coffee Cups
Ambush Marketing: Should Tough ules be introduced to Protect Sports Sponsors?
This is a paper that describes the concept of ambush marketing and outlines how it can be detrimental for the official sports sponsors of events such as the World Cup, Tournaments etc. It argues whether there should be laws for curbing this marketing tactic. It has sources.
Lack of business ethics is a problem that is of growing concern in the field of business today. Many individuals and organizations either easily forget or ignore ethical codes when they see business opportunities. This is an issue of immense concern because of the fact that millions of dollars can be jeopardized easily on the part of rightful contractors. Speaking more specifically, this refers to the manner in which sports sponsors at major events are denied their total rights over an event due to interfering investors. These rights are denied as the…
Aaker, David. A. Building Strong Brands, New York, NY: The Free Press, 1996.
Donaldson, Michael. Crik: Ambush marketers face jail in South Africa. AAP Sports News (Australia). 2002.
Greising, David. "Run, Jump and Sell: Commercial Exploitation of Sports Explodes." Business Week, July 29, 1996.
Gwinner, Kevin. "A Model of Image Creation and Image Transfer in Event Sponsorship." International Marketing Review 14, 3: 145-58. 1997.
oyal line clothing Marketing Plan
oyal line clothing is a company that undertaking production and distribution of casual clothing for both men and women. The company's clothing lineup is ideal for individuals with a passion for outdoor activity as well as those aspiring to embrace this type of life style. Manufacture of the clothing lineup is undertaken in such a way to afford the users a feel for their love and passion for outdoor activities. This is by making logos on the clothing for different sporting and outdoor activities. This labeling creates an opportunity for royal line clothing to capture interest of many outdoor enthusiasts thus widening the potential customer base.
oyal line clothing understands that casual clothing line up needs to deliver to the potential and existing clientele a feel of the outdoors. This is achieved by picking colors for the clothing closely related to nature. The…
Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.
Gibson, & Eric. (2006). Sell What You Sow. The Grower's Guide to Successful Produce Marketing. Auburn, CA: New World Publishing.
Kotler, P. (2000). Marketing Management Analysis, Planning, Implementation and control. New Jersey:: Prentice Hall.
This is a highly successful use of logos because it directly appeals to the conservative viewpoints of marriage, but merely extends it use to the gay subculture.
Lastly, pathos persuades audiences by arousing the emotions. This is where Sullivan truly shines in meeting his goal of gaining the compassion of conservatives. In particular, Sullivan's reliance on personally experienced pain is very real and heart wrenching. On growing up gay and trying to envision his future, Sullivan states, "I could never have a marriage, never have a family, never be a full and equal part of the weddings and relationships and holidays that give families structure and meaning. When I looked forward, I saw nothing but emptiness and loneliness." He then goes on to argue that gay marriage will give adolescents and young adults the stability and social support they need in their relationships. Sullivan's subsequent comments are an emotional outcry…
Sullivan, Andrew. "The Conservative Case for Gay Marriage." Time. 23 Jun. 2003. http://www.time.com/time/magazine/article/0,9171,460232,00.html
What is interesting to me is that the conservative Christian cry used to be stop watching porn on the internet, or that your kids would be pimped out on the internet by perverts. Now, social media has become the latest "sinful" activity.
Perhaps Rev. Miller should get on the phone to Sarah Palin, and counsel her about her kids' activity on Facebook. Bristol Palin found time from her "Dancing with the stars" practice to get on Facebook with her sister Willow to ride on a friend who had the chutzpah to say "Sarah Palin's Alaska is failing so hard right now." Willow's response was to call the poster a gay slur, and Bristol jumping in the fray to respondL "you're just running your mouth to talk sh•t." I give the Palin girls credit: the apples didn't fall from the tree. They attack just like their mother.
I wonder what the…
The brand exists solely in the minds of the consumersand it encompasses their overall perceptions andattitudes of Vermont." (http://www.vermontpartners.org/htm/research_vtbrand.asp) Whena brand is established in a consumer's mind itcan trigger associations with smaller destinationswithin the area the brand represents.
But first there is a need to establish a consistent brand identity.For example, "The Henry Ford" brand is the umbrellabrand name for five different attractions in the samedestination. Although each attraction has its ownpositioning, promise, descriptor and tagline, all ofthem are consistently branded under one brand:"The Henry Ford." The choice of this brand namewas based on research performed by the organizationas to how visitors perceived and referred to thedestination.In the case of a state, the brand name provides anumbrella for the state's other destinations, as well asother business entities, which benefit from itsgreater exposure. For example, a shopping related business located in a primarily outdoor recreationdestination will benefit from the overall increase…
Anne-Marie d'Hauteserre Journal of Travel Research, Vol. 39, No. 3, 300-307 (2001)
Destination Branding: Concept and Measurement." Derived http://www.experiencewashington.com/images/pdf/M_OtherMichiganBranding.pdf
Destination Branding in a Hostile Environment. By: d'Hauteserre, Anne-Marie. Journal of Travel Research, Feb2001, Vol. 39 Issue 3, p300, 8p; (AN 4023818)
Destination branding in place: St. Louis http://www.whisperbrand.com/blog/2005/06/destination-branding-in-place-st-louis/
normal I offer. hy? Because I potential a false flag attack London Olympics worth researching. Okay,'s deal. You write a paper length normal extra credit assignment explained Extra Credit Unit.
Conspiracy theory or terrorism? -- The 2012 London Olympics
There has been a lot of controversy in the recent years regarding conspiracies and how some of the world's most influential individuals are actively engaged in a plot to exploit mankind. False flag attacks are believed to be attempts performed by these individuals with the purpose of justifying their intervention in particular areas that they are interested in. This year's London Olympics represents one of the most intriguing opportunities for certain actors to put their strategies into work, considering that the world's attention is focused on the event and that the number of people present there would surely draw significant responsiveness from an international public concerned in penalizing individuals and groups…
Donald, Brooke, "Q&A: Stanford terrorism expert Martha Crenshaw on Olympic security," Retrieved August 6, 2012, from the Stanford University Website: http://news.stanford.edu/news/2012/july/terrorism-expert-olympics-072712.html
Jennings, Will, "London 2012: Olympic Risk, Risk Management, and Olymponomics," Retrieved August 6, 2012, from the University of Southampton Website: http://soton.academia.edu/WillJennings/Papers/132752/London_2012_Olympic_Risk_Risk_Management_and_Olymponomics
Joseph Watson, Paul, "Whistleblower Reveals Plan To Evacuate London During Olympics," Retrieved August 6, 2012, from the InfoWars Website: http://www.infowars.com/whistleblower-reveals-plan-to-evacuate-london-during-olympics/
Nieuwhof, Adri, "UK security firm G4S provides services to Israeli prisons, police and army," Retrieved August 6, 2012, from the Open Democracy Website: http://www.opendemocracy.net/ourkingdom/adri-nieuwhof/uk-security-firm-g4s-provides-services-to-israeli-prisons-police-and-army
Figure 1. epresentative Starbucks' Logo
Source: Hoots, 2010
Starbucks' Pricing Strategy
The company's pricing strategy varies from country to country (Andrews & Chompusri, 2003) but generally speaking, Starbucks uses a sales-oriented pricing strategy based on careful market research and customer analyses to identify pricing levels that the majority of their consumers are willing to pay for their products (Dawson, 2013).
Product Life Cycle of Starbucks
The company's product life cycle has expanded significantly over the past 45 years to include the wide array of products and brands noted above; however, when the company opened its first store in Seattle's Pike Place Market in 1971, the company only sold packaged roasted coffee beans (oos, 2013). The company has also made three unsuccessful sorties into the publishing world as well, including efforts to sell books and publish its own literary magazine (oos, 2013). The life cycle of these Starbucks' products are set…
Abhinandan, K.J. & Ashok J. (1999). Marketing information products and services. Ottawa:
International Development Research Centre.
Andrews, T.G. & Nartnalin, C. (2003). The changing face of multinationals in Southeast Asia.
New York: Routledge.
Rocky Mountain Mutual Case: Memo
What can reduce company healthcare costs and absenteeism -- and also enhance the positive feelings of employees for the company? The answer is simple: exercise. As Americans are growing increasingly heavy and inactive, the healthcare costs to treat chronic illnesses like diabetes and heart disease are spiraling out of control. At our own company, there is a clear correlation between lower healthcare costs and more frequent use of the fitness facility. Fitter employees tend to be more productive, given the positive feel-good chemicals released by exercise, and because of the enhanced self-esteem of looking better and feeling in control of one's eating habits.
Offering an on-site fitness facility promotes healthy behaviors. One of the most commonly-cited reasons that people do not exercise is time, and being able to workout right before or after work, or during their lunch hour enables employees to exercise even if…
oolworths Limited is a well-known name in the retail business. It was established in 1924 covering the largest share in the Australian food retail chain and New Zealand second largest retail chain. Its operation is spread on in Australia, New Zealand and India and Hong Kong (NZPA, 2007). oolworths is listed as the public limited company on the Australian Securities Exchange (ASX) and headquarter physically located in Bella Vista, New South ales, Australia. oolworths is committed to serve million of its customers by providing high quality at low prices and with great variety (Mcilliams, 2000).
oolworths specialize in the retail business in the categories of food & grocery, liquor, petrol, general merchandise and consumer electronics. oolworths ltd have committed itself to the communities firstly through economically by creating jobs, growth in shareholder wealth, innovation and creativity in product development and growth in the agricultural and production sector; secondly socially through…
Woolworths Limited Brands, corporate website: Brands
Retrieved through on date 5th August 2011
Farhad Manjoo describes all the positive reasons for having a profile on the social network, Facebook. Manjoo's argument is that Facebook, despite any potential deficits is a valuable tool and uses his essay to convince those not already using Facebook that the website will be good for them. He utilizes all the persuasive literary devices (logos, ethos, and pathos) to convince the reader that the potential negatives about Facebook are far outnumbered by the potential benefits.
Logos, by definition, is the word choices an author makes in order to help prove his or her point. Manjoo makes subtle jabs at those not on Facebook. He does so partially by making this group know that they are fast becoming the minority. Secondly, he compares these standouts with false stories quoted in the satirical and fictional newspaper, The Onion. "I'm not an elitist. It's just that I'd rather sculpt or write in…
The rise of globalization has caused tremendous changes in international economy. Technology and relaxed trade regulations have facilitated significant changes in trade practices and have changed the way countries deal with one another.
Globalization has wrought significant changes in the socio-cultural areas as well. Hollywood movies, for example, are shown in countries all over the world. So-called "world music" has become popular in the United States. Many malls sell what would previously have been classified as "exotic goods" -- Peruvian rain sticks, mango chutney, Tibetan prayer beads - as a matter of course. Proponents of globalization herald this cultural phenomenon as "multiculturalism," one that allows Americans to appreciate the diversity of cultures around the world.
There is, however, a dark underbelly to this equation. The dominant American and estern economies have also ushered in the dominance of its society's values and lifestyle. The unfortunate result is not multiculturalism,…
Barlow, Maude. "The Global Monoculture." Earth Island Journal, 16(3): 32-33. Autumn 2001. Proquest database. www.proquest.umi.com.
Klein, Naomi. No Logo. Great Britain: Flamingo Publishing: 2000.
Marshall" speech contains the classic rhetoric elements of ethos, pathos and logos in order to motivate the Marshall football team in its upcoming game. The first element of the speech is the pathos, which is an appeal to emotion. The setting of the speech is specifically chosen in order to elicit this emotion, when the coach takes the team to the graves of the unknown players. Death is a powerful emotional trigger, and when the death is that of the former Marshall football team, that is an even more powerful emotional trigger. Choosing the "unknown player" graves has an even stronger emotional significance for the players, because they as Marshall football players can relate directly to the unknown players as equals, instead of having a specific identity. This spurs emotions more by allowing the players to emotionally equate themselves with the deceased players. Thus, the setting alone is a strong…
Prenatal genetic testing can prove useful to many expectant mothers under certain conditions. For example, those with inherited illnesses, those with children born with severe defects, those who are high risk of delivering a still born, and women over the age of 34 all present as likely candidates for prenatal genetic testing. It can help them identify what may be wrong with the fetus and what steps to take if something is found. However, pregnant women not at risk for such problems stand not to benefit from prenatal genetic testing as the procedure can be unsafe for the fetus and mother and is not entirely accurate.
Ethos means persuading a person through the persuader's credibility or character. Prenatal genetic testing is performed by a qualified doctor who has experience, and a history of formal education. By having a qualified doctor perform the procedure, it may result in a positive outcome…
Another method that the company can use in order to promote its products is represented by sampling. The company can offer free samples of its products in supermarkets, hypermarkets, and other locations frequented by numerous customers. This is good strategy intended to introduce the company's products to the potential customers in the UAE.
There are several issues that must be addressed when developing the company's marketing strategy for the UAE market. The most important aspects are represented by the cultural and language barriers between the UAE culture and the American culture. There are significant differences between the Arab habits and the American ones. These habits also refer to eating habits.
There are products and ingredients that the Arabs are not allowed to eat. Therefore, it is recommended that the company is careful in selecting the products that will be introduced on the UAE market. The company should use a UAE…
1. Strategies (2008). Campbell Soup Company. Retrieved October 9, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx .
2. Annual Report (2009). Campbell Soup Company. Retrieved October 9, 2010 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc0ODM3fENoaWxkSUQ9MzczMDc3fFR5cGU9MQ==&t=1.
Like Clean, it will come in a geometric bottle that is transparent, except for the small beads of exfoliating substances in the liquid. The product will come in different floral-scented fragrances and pastel colors, all of which will have a slightly different 'property' for the consumer to enjoy. 'Energizing' will be pale purple and lavender; 'Rejuvenating' will smell like chamomile and be golden in tone, and 'Restorative' will smell like roses and be rose-hued.
The third product will be a moisturizer called 'Fresh' that can be used all over the face and body with a SPF of 30, designed to protect and replenish the skin. It will come in a geometric, clear bottle and be designated for dry, oily, and normal skin. The scents will be pleasurably 'sweet' to suggest indulgence and pampering. Dry skin moisturizer will be pale tan in color and chocolate-scented; oily skin will be white and…
Leavy, Hannelore R. "The spa evolution." Club Industry. March 11, 2011
Pollan stresses the need to cook our own food and reassert the historical and cultural importance of food in our lives. Again this strengthens Pollan's rhetoric and continues the line of reasoning he began in Omnivore's Dilemma.
So it's good to be encouraged by Pollan, who eulogises the pleasures of cooking, and to be reminded of some basic truths."hen you cook at home, you seldom find yourself reaching for the ethoxylated dyglycerides or high-fructose corn syrup," he says. "The cook in the kitchen preparing a meal from plants and animals has a great many worries, but 'health' is simply not one of them because it is a given."The final advice given by Pollan encapsulates it all: "Don't eat anything your greatgrandmother wouldn't recognise as food." ("Food Really Does Grow" 12)
The rhetoric of his work is demonstratively evident as his lines of reasoning attempt to make consumers more responsible for…
Crumbpacker, Bunny, "You Are What You Eat." The Washington Post April 9, 2006; BW09.
Dinovella, Elizabeth. "Think Globally, Eat Locally." The Progressive Nov. 2006: 41.
Flannery, Maura C. "Plants in Production." The American Biology Teacher 70.1 (2008): 51.
"Food for Thought; What We Eat, from Source to Table." The Washington Times 30 July 2006: B08.
Both orators in some ways blame the hite Man for the destruction of his own peoples and remind the audience of the hite Man's seemingly unquenchable desire for more land and more power, at the expense of the Red Man. They also diverge in that Red Jacket is much kinder in his observations and conclusions, likely very much associated with the divergent audiences while Tecumseh is universally unkind to the hite Man for his historical actions, which have taken so much from and spilled much Red Man blood. Red Jacket ends his ethical rant by withholding judgement, while Tecumseh calls for a united war on the hite Man were revenge will be had and much hite blood will be spilled, through a united effort of war.
The character of the Red Jacket speech is dependant upon the emotional ties that the Red Man and the hite Man have with…
Kennedy, George a. "Rhetoric and Culture/Rhetoric and Technology." Rhetoric, the Polis, and the Global Village: Selected Papers from the 1998 Thirtieth Anniversary Rhetoric Society of America Conference. Ed. Dave Pruett and C. Jan Swearingen. Mahwah, NJ: Lawrence Erlbaum Associates, 1999. 55-61.
Red Jacket "Speech to the U.S. Senate (1809)
Tecumseh "Speech to the Osages" (1811?)
Logos in online communications changes because diction has changed such as in the use of slang. Words can be copied, pasted, and inserted into related documents that are then shared with the group via the online collaboration software and so words have become less sacrosanct, more a part of the common domain.
Online collaboration tools aid communication and make at-a-distance meetings possible. However, online communication has drawbacks. One major drawback with online communication is the potential for misunderstanding because of the lack of nonverbal communication cues. Unless the speaker uses video conferencing tools, his or her emotions are difficult to read. The use of emoticons does not make up for slight twitches in facial muscles, eye contact, or posture in helping viewers read the speaker. Therefore, online communication tools make the pathos part of the rhetorical equation more difficult to execute. Group members need to use creative means to convey…
Canons of Rhetoric." Retrieved Aug 1, 2008 at http://virtualology.com/rhetoricaltheory/canonsofrhetoric.com/
Cisco WebEx. Retrieved Aug 1, 2008 at http://www.webex.com/index.html eParticipation. Blog retrieved Aug 1, 2008 at http://blog.eparticipation.com/
Zara, O. (2004). Managing collective intelligence: toward a new corporate governance. Axiopole. Retrieved Aug 1, 2008 at http://www.axiopole.com/pdf/Managing_collective_intelligence.pdf
Marketing Inventory for the World Wildlife Fund
The World Wildlife Fund for Nature, formerly known as the World Wildlife Fund, (WWF) is a global, non-profit making organization. The organization is a foundation, made up of a number of different organizations set up in numerous countries with individual country registrations. For example, when the foundation was formed in 1961 it was set up in Geneva, followed by incorporation in United States as the second national organization to join the foundation, while the Australian office was initially set up in 1963 under the auspices of the London Office, subsequently incorporating in Sydney in 1978 (WWF, 2011). The organization, as a non-profit making foundation, does not have shareholders or owners. The organization is run by a board in each country and the operations are overseen by a board of trustees on behalf of the 5 million global members (WWF, 2012).
The founding of…
Kotler Philip; Keller Kevin, (2008), Marketing Management, (13th Edition), Prentice Hall.
WWF, (2012), retrieved 7th April 2012 from http://www.worldwildlife.org
WWF, (2011), 2011 Annual Report, retrieved 7th April 2012 from
This I believe: when a person sings or smiles while singing -- which can be done -- that person is going to raise her level of happiness and make others happier. Scientific research verifies the idea that smiling lowers the blood pressure, relieves stress and makes humans more appealing to others, among other benefits. Research also shows that singing in a choir is a way to change one's mood and gives a comfortably warm feeling with a sense of close emotional involvement with other people in the choir. Singing alone is beneficial for many reasons but the actual scientific benefit is in the production of endorphins that occurs when a person sings out in a strong song. Endorphins interact with receptors in one's brain and that takes away the sense of pain.
I believe in smiling and singing because I have had first-hand experiences with those actions. When…
marketing, online apparel company focused young adults. The online apparel store a unique product like customize shirts, hats, foodies logos company customer create. The key areas marketing product, pricing strategies, place, customer relationships, promotion, technology
Key areas of marketing: Online apparel
Advertising and promotion strategy
Online advertising has the advantage of being extremely easy to segment. In this case, the company merchandise is specifically targeted towards the consumer demographic of young adults. The company can choose to advertise on popular websites amongst that age demographic, versus disseminating more general, generic advertisements on websites without such a specific readership. Using Google ads or Facebook advertisements that specifically target Internet users that have a search profile that suggests they are interested in youth-oriented clothing is yet another economical yet effective way to meet company sales projections by reaching its target audience.
Another effective advertisement can be the creation of online videos specifically…
Sophocles' Oedipus the King
Look up and/or reflect on the meaning of:
Tragedy: A tragedy is any event which causes great suffering and stress, such as the death of a loved one or a natural disaster. In the context of Greek literature, tragedy was the most popular form of theatre, with storytellers relying on the rhetorical technique of tragic irony to create emotionally resonant tales of lost love and territorial conquest.
Philosophy: The overall study of the human condition, reality, metaphysics, and other pursuits of higher intelligence.
Psychology: The scientific study of the human mind, including cognitive function, perception, attention, emotion and behavior.
Logic: The fundamental application of reasoning to the pursuit of problem solving, a function which only the human mind is known to hold the capacity to perform.
Ethics: The branch of philosophy which postulates certain standards which should be used to guide proper human conduct.
Money Hurts Economy Analyze compare effectiveness (A) thesis statements (B) evidence, (C) rhetorical strategies (logos, ethos, pathos) dentify essay thought effective explain .
Rick Rilley's essay "Nothing but Nets," Stanley Fish's essay "But Didn't Do t" and David Wolman's essay "Time to Cash Out: Why Paper Money Hurts the Economy" all address contemporary issues and are all meant to emphasize how apparently simple ideas can bring reform to society. All of these essays are directed at raising public awareness concerning concepts that many people today currently believe to be insignificant when compared to the world's greater goal to experience progress through technology and finances.
Rilley's thesis deals with making it possible for the masses to understand how some small interventions can save lives and can help individuals combat maladies that claim thousands of lives every year. The writer concentrates on producing solid evidence with regard to how a sum as…
In spite of the fact that they are two very different digital tools for collaboration, I believe that Facebook ( https://www.facebook.com/ ) and Wikipedia ( http://en.wikipedia.org/wiki/Main_Page ) are largely responsible for helping the contemporary society experience progress. Even with the fact that they play an important role in today's society, both of these digital tools for collaboration are regarded as being little more than places where one can socialize and, respectively, where he or she can get information that is not 100% verifiable. Stigma follows the two in most communities and makes it difficult for the masses to actually be able to understand the beneficial aspects concerning both of them.
Facebook can be use as a tool for socializing and is known to have brought people closer together as a result of how it provides the ability to communicate and connect with people who share similar passions. This digital tool for collaboration needs to be understood properly in order for people to benefit from it, as otherwise it can actually harm individuals.
Wikipedia is known for how individuals can modify content without actually introducing truthful information. However, as long as one has a complex understanding of the digital tool and as long as he or she is able to differentiate between truthful information and information that cannot be verified, he or she is most likely to benefit from using it.
Success: Susan B. Anthony's Speech
The 1870s went down in history as the decade when women's movements stood strongly against oppression, demanding that women be given the same rights as men. In 1873, Susan Anthony was arrested and later released on a $100 dollar fine, all because she had voted in the presidential election the previous year. This, in her mind, amounted to oppression, and was an injustice not only to her, but to all American women. She took her stand, stating that if African-Americans, who prior to 1865 were not considered U.S. citizens, could vote, then women who were citizens by every technical definition, had every right to vote. Antony's speech, 'omen's Right to Vote' successfully combines pathos, logos, and ethos, using both facts and personal testimony to create emotional resonance in her audience. Although this speech alone was not sufficient to grant women the right to vote, it…
Halsall, Paul. "Modern History Sourcebook: Susan B. Anthony: Women's Right to Vote." Fordham University, 1997. Web. 31 May 2014 http://www.fordham.edu/halsall/mod/1873anthony.asp
Miraglia, Ann. "Susan B. Anthony: the Rhetorical Strategy of Her Constitutional Argument (1872)." The College at Brockport Library. State University of New York, 1989. Web. 31 May 2014 http://digitalcommons.brockport.edu/cgi/viewcontent.cgi?article=1003&context=cmc_theses
Big City Chocolate Company Challenge
Proposal for Chocolate Gift Baskets for Big City Tech's Baseball Tournament
Bryan Thompson, Athletic Director
1804 Technology Way, Big City, Florida 33999
Dear Mr. Thompson:
Thank you very sincerely for your interest in the Big City Chocolate Company providing unique chocolate presentations for the teams that are coming to your campus for the regional postseason baseball tournament.
Our company is proud and pleased to have provided your fine school with unique and memorable chocolate confections in the recent past, and we eagerly look forward to a continuing business relationship with Big City Tech, a relationship that is mutually productive for both parties.
Indeed, two members of our staff are recent graduates of the business department at Big City Tech, and the quality of their effort -- and their excellent work ethic -- is reflective of the quality of education your fine college provides to this…
She was immensely charming. She was utterly unselfish. She excelled in the difficult arts of family life. She sacrificed herself daily." These language parallels anchor the audience's attention and stress oolf's underlying feminist message. In addition to language parallels, oolf also uses brilliant imagery and symbolism throughout the speech to convey the central ideas.
One of the main motifs in the speech is that of the Angel in the House. The Angel in the House symbolizes the suppression of women and their perpetual oppression by men. The angel comes to life in oolf's speech, as she describes, "she slipped behind me and whispered: 'My dear, you are a young woman. You are writing about a book that has been written by a man. Be sympathetic; be tender; flatter; deceive; use all the arts and wiles of our sex. Never let anybody guess that you have a mind of your own.…
Woolf, Virginia. "Professions for Women."
But it showcases different voices and images of real people who are 'racing for the cure,' or racing to raise money to fund breast cancer research. The primary appeal of the advertisement is an ethical one, namely the need to devote more funding to breast cancer research, and to encourage the viewer to honor the survivors who run in the Komen race. The implication is that if real people suffer breast cancer, and real people are fighting for a cure, the viewer has an ethical responsibility to either donate to the Komen foundation, or even run him or herself in the race.
The Dubarry advertisement, the alph Lauren advertisement, and the public service commercial promoting the Susan J. Komen ace for the Cure, all use emotional appeals to some extent: in fact, someone might protest that all of these advertisements might be classified as using 'pathos' in their persuasive strategy.…
Dubarry. (2010, January 10). Equus. p.14. Retrieved January 31, 2010
Ralph Lauren Classic Beauty advertisement. Reprinted January 31, 2010 at http://www.bwgreyscale.com/adimg05/adv_2211.JPG
Susan J. Komen Race for the Cure Commercial. (2009, October 25). You Tube.
After going through most of the same routine as yesterday, I stopped at the coffee shop because I didn't have to be anywhere. I received a barrage of texts as I tried to study, and realized I forgot a big consumer culture factor yesterday - the constant communications. I send and receive texts all day, plus email, and messages on Facebook, too. I had not even thought of these things when writing in my journal. This brought two things to mind. The first was how important communication is to our consumer culture. It happens constantly, and without it our consumer culture cannot thrive. One text was about plans for the evening. Which movie, which bar, which restaurant, that sort of thing. Purchasing decisions are impacted heavily by communications.
The other thing I thought about was how much consumerism we take for granted. How could I forget about communications when I'm…
Direct marketing is another important area of product launching and research. Currently, the Crest hite strips website asks individuals if they would like to participate in a survey regarding the project, upon entry, when accessing the part of the website known as "Ask Dr. Jeff." (Ask Dr. Jeff, Official ebsite, 2004) A new area of the site could be redefined -- instead of the clinical picture of the globe that adorns the site, clickable icons of the different flavors could add color to the 'other side' of the whitening white strips. Think outside the mint strip!
Other forms of direct response advertising could be generated by offering coupons to those who fill out surveys about their response to the product's advertising, giving out a website address to those who buy the product to fill out a survey, in exchange for a chance at winning prizes -- such as a free…
Berry J. "What do they think? ADA survey offers up the scoop on your patients." ADA News. April 19, 2004, 1-8.
Fraser, Jill A. "How to Finance Anything." Inc. Magazine. 1998. Retrieved 1 Feb 2005 at http://www.inc.com/magazine/19980201/864.html
Goldblum, Jeff. Crest White strips Website. 2004. Retrieved 1 Feb 2005 at http://www.whitestrips.com/en_US/dr_jeff_says/currentarticle.jsp
We have put our recent efforts into creating a estricted Substance program, and have begun mapping our Water & Carbon Footprint" (Website of LuLuLemon Athletica, 2012).
6. Brand personality
The personality of the LuLuLemon brand is more so linked to yoga and the emotional perceptions related to yoga, rather than the actual apparel produced and sold by the company. And this brand is becoming more and more popular at both domestic level, as well the international scale.
And what is remarkable about the LuLuLemon brand is that the company has not invested tremendous sums of money into the development and implementation of a branding strategy. Given its reduced size and resources, the Canadian-based firm has focused more resources on products, with the brand being managed in a less strict manner. This makes the company's brand even more so interesting and powerful among consumers.
"The LuLuLemon logo and very distinctive (designed…
Gefvert, a. (2012). Competition is starting to stretch LuLuLemon, Seeking Alpha. http://seekingalpha.com/article/649031-competition-is-starting-to-stretch-lululemonaccessed on October 9, 2012
Stern, N.Z., Ander, W.N.. (2008). Greentailing and other revolutions in retail: hot ideas that are grabbing customers' attention and raising profits. John Wiley and Sons
Straus, M. (2011). Copycats keep LuLuLemon on its toes. http://www.theglobeandmail.com/globe-investor/copycats-keep-lululemon-on-its-toes/article594480 / accessed on October 9, 2012
Glamour Nepal. http://www.glamournepal.com/articles/life-style/stylish-yoga-wear-a-growing-niche-in-fashionaccessed on October 9, 2012
Conspicuous consumption is unapologetic, unrestrained, and unabashed consumerism: buying things for the sake of buying them without actually needing them. It is conspicuous because of the social status one perceives when buying certain products. Conspicuous consumption as a social norm fuels marketing, and influences purchasing decisions. A brand name item costs ten times more than a generic, but the logo has status and the consumer is willing to pay more for it.
Conspicuous leisure is also used to convey social class status. It shows that the person has so much money, that they can afford to waste their time instead of working. Types of conspicuous leisure range from lounging in the sun, to riding a $10,000 mountain bike all day, to idly sitting in a cafe. Participants of conspicuous leisure vary considerably in terms of demographic markers, and in fact, some are not even wealthy.
Globalization originally entailed the…
Bacardi "Pussy by Day" advertisement: http://www.ebay.com/itm/2002-Print-Ad-Bacardi-Rum-Pussy-Cat-Day-Sexy-Party-Girl-Night-/190564898023
"Conspicuous Consumption." Retrieved online: http://lilt.ilstu.edu/jhreid/foi/conspicuous_consumption.htm
Adverts should ideally be factual, some businesses have in the past gone overboard in an attempt to make their presentations more appealing to the public. This they have done by distorting and misrepresenting facts. The For a better start in life, Start COLA earlier advert is one of the many adverts that have in the past presented information that is not only erroneous but also misleading. Advert of this nature ought to be taken off the press by the relevant regulatory agencies.
n this particular advert, consumers are encouraged to ensure that their babies become consumers of the COLA drink from an early age. This according to the advert is the only way to ensure that the said children's lifetime happiness is guaranteed. To substantiate its claims, the advert points out that tests done in a laboratory setting "have proven that babies who start drinking soda during that early formative…
It should also be noted that numerous companies have in the past made use of "flowery" and "not so true" language in an attempt to reach out to new or prospective customers. Indeed, it is not uncommon for one to spot an advert that makes bold statements about the product it is attempting to present to customers. The crafters of the advertisement this text concerns itself with seem to have had little time for the observance of basic ethical and moral standards with regard to advertising. They elected to rope in a vulnerable segment of the market in an attempt to further enhance their sales. The future of our great nation is largely dependent on whether or not the children of today grow to become healthy adults. Promoting the sale of a product which studies have indicated could have a negative impact on the health of consumers to children is not only irresponsible but also ill intentioned.
In the final analysis, it is important to note that the need to ensure that advertisements present a true and factual picture of that which they wish to notify the public about cannot be overstated. In that regard therefore, advertisements such as the one discussed in this text should be discouraged. This way, the general public can be protected from unscrupulous advertisers who may wish to present erroneous information to the general public for financial gain.
URL for the ad: http://www.whale.to/a/cola.html
"A Homemade Education" is a chapter in The Autobiography of Malcolm X The chapter details the formative experiences Malcolm X had while in prison, teaching himself how to read, write, and also be critically aware of what he was reading and writing. "A Homemade Education" is important to the development of Malcolm X's ideas and his character. Learning how to read and write in prison empowered the author, and enabled him to become the powerful public speaker and influential political activist that he became. The chapter also reveals some of the rhetorical devices and strategies Malcolm X uses throughout the autobiography.
The chapter begins with X stating plainly, "It was because of my letters that I happened to stumble upon starting to acquire some kind of a homemade education." Just as Elijah Muhammad was having a great impact on Malcolm X's thought processes and worldview, the desire to…
Malcolm X "A Homemade Education." In The Autobiography of Malcolm X Retrieved online: http://www.usi.edu/libarts/english/EnglishUCC/eng100/Malcolm_X_A_Homemade_Education.pdf
puzzling or mysterious subject from a field of study or from an interest you have explored. Write an extended definition that explains this mystery for your readers. As appropriate, include information about its characteristics, parts, history, possible causes, effects, solutions, benefits, or dangers.
On some products, we see labels tagged with the logo EcoLogo and Green eal. ome people do not know what they stand for or why they are necessary. The following essay is an explanation of these labels and the reason for their existence.
Both labels, each produced by different companies, were issued as control against a practice called Greenwashing. Greenwashing is the practice of managers calling their brands / products 'natural', 'earth-friendly', 'environmental', 'green', 'organic', or the like -- when they may not, necessarily, be so. ome products have even branded themselves with empty semantics such as being 'biodegradable' or 'natural' (consider: 'natural' potato chips and 'natural'…
Chan P (2009) Beware of 'Greenwashing' Tangerine Living
Paul Keating's edfern Speech
Paul Keating's speech at edfern Park provides examples of rhetoric that are discussed below. The speech uses of and the three modes of persuasion: pathos, ethos, and logos. The use of epiphora, particularly in tricolon format, lends both cadence and emphasis. The word imagine is used in this manner and in epiphora convention, as the word is repeated in successive clauses. The connotation of the word confident is made more powerful by its proximity to the word imagine. Further, antithesis is threaded throughout by deliberate distinctions between non-Aboriginal and indigenous Australians, and presumably to use the favored terms of reference for every member of the audience -- as it is a political speech. There is a great divide between the experiences and treatment of the privileged primarily white non-indigenous citizens of Australia and the Aboriginal and Torres Strait Island people. Keating does not shy away from…
Cockcroft, R. And Cockcroft S.M. (2005). Persuading people: an introduction to rhetoric. (2nd ed.). Basingstoke, Hampshire: Palgrave MacMillan.
Keating, P. Australian Launch of the International Year for the World's Indigenous People. Redfern Park, Sydney, Australia. December 10, 1992
____. (2011). Communication: rhetoric and reasoning. [Course readings]. Magill, SA: School of Communication, International Studies and Languages, University of South Australia.
Learning about empathic communication is a mind-expanding experience. If I am completely honest, I have to admit that there is room for improvement in my empathic communication. All too often I have been guilty of listening autobiographically. More than once I remember myself listening to someone recount an emotional experience, and I could barely wait for them to finish, so I could jump in with "And let me tell you what happened to me." I now realize that I wasn't practicing empathic listening, I simply was not listening with intent to understand.
When listening autobiographically, I responded in one of the four ways that Covey discusses:
I evaluated, so I could agree or disagree.
I probed, asking questions from my own frame of reference.
I advised, giving counsel based on my own experience.
I interpreted, trying to figure people out, based on my own motives or behavior (Covey, 2004, p.…
Covey, S. (2004). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (2nd ed.). New York: Simon and Schuster.
Hardee, J.T. MD. (2003). An Overview of Empathy. The Permanente Journal, 7(4). Retrieved from http://xnet.kp.org/permanentejournal/fall03/cpc.html
When it comes to creating a digital marketing plan a considerable amount of time and effort is required for it to be a success. There are various techniques which can be used to achieve this.one of the best ways to do this is by using the SOSTC analysis. The paper will be on the analysis for the commercial opportunity presented by the website for Sheringham town. This will be done using the SOSTC analysis. The SOSTC analysis entails six basic elements namely; Situation analysis, Objectives, Strategy, Tactics, ction and Control.
Before embarking on a decision on where one wants to go they must first establish and fully understand where they are. common barrier to success when it comes to marketing is the facts that people fail to understand where they are and who else is with them. The situation analysis aspect of SOSTC enables business people to…
A control is necessary so as to do an action performance measurement according to the objectives that have been set. This should include the evaluation of the number of people who visit the website whether new or existing clients. The commercial visibility of the website should also be examined. This involves looking at the amount of profit the website has brought and is continuing to bring since its inception.it is also important to ensure that people who visit the website visit it again and again. This can be monitored through the sign up option so as to establish those who visit the website on a regular basis.it should also be established how many people actually visit the town as a result of the website. This can be achieved through ensuring that those who got information of the town from the website and end up visiting are registered online.
One of the most famous movie monologues of all time is speech delivered by Colonel Nathan R. Jessep in the 1992 Rob Reiner film A Few Good Men. Jessep, played by Jack Nicholson, is the commander at Guantanamo Bay. He faces a difficult situation regarding what to do with Private Santiago, an underperforming Marine who was believed to be a threat to the integrity and safety of the entire unit. Jessep and his men carried out what was known as a “code red,” essentially assassinating Santiago.
Later, Jessep is court marshaled. He was not on trial, though; he was actually called as a witness in the trial of two of his subordinates, Corporal Dawson and Private Downey. Jessep delivers his famous speech during the trial. The rhetoric used in the speech is as important as the means by which Jessep delivers it, using nonverbal communication cues that convey meaning. Using…
By suggesting that the Chinese methods of parenting are better -- or that at least Chinese mothers produce more skillful and successful children -- Chua is touching upon the popular American concern. Just consider that there are a billion like Chua back in China! Chua again appeals to similar rhetoric when she tries to defend her argument. Trying to convince her readers that rote repetition is a good method of learning, she says that it is actually a "fun" learning technique. Here again Chua knows her readers. It is known that the idea of a practice involving "fun" is very important and popular in America. But here, Chua explains that the Chinese method of forcing children to learn more and rigorously through rote repetition may seem harsh and dull for Western parents, but when it is done properly, it is not only a road to success but also a fun…
aChua, a. (2011) Why Chinese Mothers Are Superior. Wall Street Journal. Retrieved February 5, 2011, from http://online.wsj.com/article/SB10001424052748704111504576059713528698754.html
bChua, a. (2011) the Tiger Mother Responds to Readers. Wall Street Journal. Retrieved February 5, 2011, from http://blogs.wsj.com/ideas-market/2011/01/13/the-tiger-mother-responds-to-readers/
"Chinese Man Drops After 3-Day Gaming Binge," (2007) Associated Press. Retrieved February 5, 2011, from http://www.foxnews.com/story/0,2933,297059,00.html#ixzz1D9EhR7sO
Dejesus, I. (2011) 'Battle Humn of the Tiger Mother' Book Says Chinese Mothers, Offspring are Superior. The Patriot News. Retrieved on February 5, 2011, from http://www.pennlive.com/midstate/index.ssf/2011/01/battle_hymn_of_the_tiger_mothe.html