Logo I Created a Fictional Company Named:

logo I created a fictional company named: Plus Square (+2). This company a producer biodegradable disposable dishware, innovating advance product create inside materials seeds plants (trees, vegetables, flowers, ) order reforest generate oxygen nature? reintegration a short-term environment. Plus to the Square The modern day community faces countless challenges, including the growing threat of global warming, the forces of globalization which generate social, cultural, technological or other challenges, but also the continuous changes which impact the communities.

Economic agents are faced with the pressures of better serving customers' needs and wants, operating under the legislations of several countries and international regulators, overcoming the fiercer competition, stimulating the performances of the staff members, operating in a more environmentally responsible manner and so on. In terms of environmental responsibility, economic agents are generally asked to reduce the levels of pollution they generate and release within the society.

But the demands of the consumers are increasing even further than this as the individuals also desire products which better support environmental stability. These items are called green products and they strive to serve the same purposes as the traditional products, but to do this with as little negative impact upon the community as possible. As a parenthesis, green products are now more expensive than traditional products and they are often underperforming in the meaning that they reveal lower qualities.

Improvements are however continually made in the quality of these items and the market for green products is continually increasing. In the context of an increasing demand and popularity of green products, the Plus to the Square company has created a unique product it strives to launch within the market. In order to do so, it has decided to approach the customer market through visual communications. The scope of this endeavor is that of presenting three visual alternatives to sit at the basis of the marketing campaign.

Once these alternatives are introduced and assessed, a final recommendation would be made. 2. The idea Plus to the Square is an economic agent who supports the development of the communities through the creation of environmentally friendly products. The organization is focused on creating a better world by educating the populations and presenting them with the ability to use items which do not negatively impact the surrounding environment. With this objective in mind, the company has created an innovative household product. This product is basically represented by biodegradable and disposable dishware.

And the greatest innovation behind the product is given by the materials used in its construction, namely seeds from plants, such as trees, vegetables, flowers and so on. The usage of these seeds means that once the dishware is released into the environment, it will quickly and naturally decompose, to also release seeds which would set the basis for richer vegetation.

This vegetation would in turn improve the environmental state of the globe, it would generate more oxygen to improve the quality of the air and it would ultimately support the environmental stability of the planet and the future of the next generations. 3. The approaches to visual communication As the idea was explained, the scope is that of adequately communicating it in order to generate appeal from customers.

Specifically, once the product has been developed, it is now necessary to sell it and in order to do so, it is necessary to create demand. This demand would be created through a complex marketing campaign which would familiarize the customers with the existence of the disposable and biodegradable dishware, would generate customer interest in the products and would also stimulate purchases by generating demand. The challenge lays in the means of constructing the campaign so that it best attracts the prospected individuals and groups of individuals.

At a generic level, it has been decided that the most suitable approach would be one of visual communication, as this stands the most chances of generating the desired impact. Stephen Few (2006) for instance argues that the individuals experience the world mostly through their eyes, and this has led to the creation of several approaches to visual communication. Regarding the economic agents, these perceive the eyes as targets for the commercial message.

"Our eyes are now seen as valuable targets for visual content -- messages written in light that reach out to tickle our retinas and thus our minds -- hoping to make an impression" (Few, 2006).

George Kops (1998) implements a more punctual approach of visual aids and argues that these are pivotal constructions in sending a message due to the following: The ability of the human brain to process visuals 400,000 times faster than text The ability of visuals to speed up the learning process by 400 per cent The ability of visual aids to lead to a 6 per cent higher rate of information retention.

In order to select the most adequate means of promoting the biodegradable disposable dishware, it is first necessary to correlate the messages to be visually sent with the complex messages of the idea. There are generally two messages, and three means of communicating them, as revealed in the following table: Messages Visual communications approaches 1. The world is facing the most severe pollution challenge and the Plus to the Square dishware can help reduce this threat 1.

Photographs The world is facing the most severe pollution challenge and the Plus to the Square dishware can help reduce this threat 2. Charts, tables and statistics 2. The new disposable and biodegradable dishware are fashionable and convenient 3. Filmed advertisement 4. Promoting the dishware through pollution threat and photographs This first approach would be constructed with the use of photographs.

The message it would strive to send is that of dangers currently facing the society, and the ability of the disposable dishwashers to reduce the threat of environmental decay by reducing pollution and also by stimulating the regeneration of vegetation. Two different sets of photographs would be used, as follows: Pictures of the environmental threat of pollution, including photographs such as those below: Source: U.S.

Fish and Wildlife Services, 2010 Pictures of a more stable environment, which can be obtained through the use of the company's disposable and biodegradable dishware, such as those below: Source: Outdoor Photos It is also necessary to state that the campaign would also reveal pictures of the biodegradable and disposable dishware. The use of these pictures -- such as the one below -- is necessary to offer consumers a sense and a perception of the product advertised.

They need to be convinced that the new dishware is able to serve the purposes for which it was initially indented at least as well as the traditional, non-disposable dishware. Source: Branch, 2010 The pictures would be integrated within a power point presentation. They would each stay on screen for 5 seconds, after which the next picture would be automatically displayed. No additional text would be introduced, allowing the pictures to take their full impact on the viewers.

In the background however, a male voice would explain the meaning of the photographs, specifically: The dangers of pollution and global warming The high extent to which daily human activities generate pollution and global warming The ability of mankind to take small steps and address its negative impact on the environment The new biodegradable and disposable dishware which can help reduce environmental instability and can even stimulate the regeneration of vegetation.

At this level, it is also necessary to strongly introduce the product by presenting and emphasizing on its ability to support environmental stability.

In this order of ideas, the product messages to be introduced while pictures of the disposable dishware are displayed include the following: The ability of the new dishware to reduce pollution by generating a reduced consumption of water The ability of the new dishware to reduce water pollution by generating a limited usage of detergents or strong dish washing solutions or chemicals The ability of the new dishware to reduce pollution by limiting the amount of plastics which are released into the environment, such as the plastic containers of dish soaps The ability of the new dishware to reduce industrial pollution by lowering the pollution generated by the manufacturing of dish cleaning chemicals or plastics containers The ability of the new dishware to replant vegetations and support the regeneration of the environment.

The above mentioned sets of messages are somewhat exaggerated as it is rather impossible for the dishware to solve the problem of global warming and pollution. This element is common in most instances of sending messages with the aid of images. In this order of ideas, Paul Martin Lester (2006) notes: "Probably the most common use of images is for advertising and public relations purposes.

People expect pictures used in these contexts to be exaggerated visions of reality because their visual claims are intended to persuade and provoke." In order to reduce this perception of exaggeration, the voice message introduced would argue that the disposable dishware represent a starting point in the creation of environmental stability and it is the small step anyone can take to support the future of the planet.

Volker Boehme-Nessler argues that the communication of messages with the aid of pictures is beneficial as it appeals to the attitude of the individual. Specifically, while elements such as charts and statistics stimulate the brain and the logics behind a decision -- such as a purchase decision -- the images stimulate the "behavioral attitudes behind that [direct behavior].

So images work on the underlying attitudes and intensions to act." Ultimately, the photographic presentation of the campaign would be constructed on the initial collection of information and its integration into pictures which would send the message to the viewer. This approach is extremely useful as it creates a medium in which the parties in the communication interact in the same terms and are better able to understand each other and the messages they send (Massironi, 2002). 5.

Promoting the dishware through pollution threat and statistics The second approach to promoting the new dishware is constituted by visual aids of graphics and charts. Unlike the previous approach through pictures, images and photographs, the use of graphics, charts, tables, statistics or other such information frameworks stimulates the mind and offers logic and rationale to making a purchase, rather than focusing on impulse and attitudes. Virtually, the message sent would be the same message as throughout the previous section, but the visual approach to sending the message would be different.

In this order of ideas, the attention of the public would be drawn with the presentation of the facts indicating the high levels of pollution and the importance of the global warming threat.

Some visual aids in this sense could include the following: a) Causes and effects of pollution table: Type of pollution Causes Effects Air Industrial activities Automobile circulation Both eliminate waste Reduced quality of air and diseases of the respiratory system Chemicals infect people and animals Land Inadequate litter dumping Excessive litter dumping Insufficient recycling Animals can eat or get entangled in the litter and die The litter covers the plants which can also die Water Dumping of litter in water Naval accidents Dumping of industrial toxic waste Plants and animals die either due to direct or indirect effects such as intoxication or entangling Information retrieved from the Teachers' Network Website b) The type of household pollution through waste.

In this context, the usage of traditional dishes generates not only water consumption and pollution, but also pollution through the waste of plastics and food wastes. What we toss. Types of household trash by weight Source: Mr. McLaughlin's Class, 2010 c) Environmental awareness around the globe Source: National Science Foundation According to this chart, the inhabitants in the United States of America reveal an intermediate level of knowledge of environmental concerns.

By appealing to the sense of national pride, the campaign could stimulate environmental responsibility as a national movement and example for active responses around the world. This third chart would allow the company to introduce itself as an educator and promoter of environmental stability. The company would place itself as not only the creator of the new dishware, but also as the promoter of environmentally green initiatives. This approach would add to its brand and would help it consolidate its reputation as a responsible member of the community.

This would eventually materialize in higher demands for the company's products. Similar to the sending of messages with the usage of images, this approach also requires the support of voice to explain the information in the graphs and carts. Specifically, it is necessary that the visual interaction be explained using voice interaction in order to ensure that the message delivered is adequately presented and understood by the public.

This situation is in essence a reverse of the verbal presentation, supported by charts and graphs, which help the speaker make his point and ensure that the facts and figures and comprehendible for the audience. A particular complexity of using charts, tables, diagrams or other informational frameworks is given by the necessity to select the adequate framework. Unless the suitable support is selected, the message could end up not being understood by the audience.

This virtually means that it is first necessary to understand the meaning, construction and usage of the this category of visual aids, represented primarily by four components -- line graphs, bar graphs, pie charts and Venn diagrams. Each of them is characterized by unique elements which make them suitable in specific circumstances (Mind Tools, 2010). 6.

Promoting the dishware through their fashionability and convenience in filmed advertisements Finally, the third alternative to promoting the innovative dishware is that of constructing a motion picture in the form of an advertisement and airing it on television. The advertisement would be created by a team of individuals specialized in television advertising and it would integrate motion pictures.

As it has been mentioned throughout the initial sections of the project, the third visual approach is based on a different message, which strives to attract customers by presenting the new dishware and their ability to become integrated in the busy schedules of the modern day individuals and help them save time and energy. Additionally, going green is no longer just an environmentally friendly decision; it is also a fashion trend.

This virtually means that the television advertisement would be as such constructed so as to integrate the elements of fashionability and convenience. The people would be able to spend more time attending to more constructive, useful or pleasant activities, instead of doing dishes. Furthermore, while they select the biodegradable disposable dishware for their own benefit, they would also support environmental stability, which makes the modern day individual not only responsible, but also reliable and respectable.

The television advertisement is a useful approach to promoting the dishware due to the series of benefits it generates. It for instance allows the company -- Plus to the Square in this case -- to appeal to a wide consumer market. Without massive investments, television advertisements are once created and then run and rerun an undetermined number of times. During each rerun, the advertisement introduces the product to a new consumer or it reminds a current consumer of the product, to further enhance the organizational brand.

Then, the television advertisement eliminates boundaries between company and audience in the meaning that the advertisement is available to be watched regardless of location or time zone. The authors of Advertising and sales promotion identify the following six major advantages of television advertising: (a) It has a quick, immediate and deep impact on the viewers. It is the most efficient means of efficiently capturing the attention of the audience. (b) It enjoys an extensive coverage as it is present even in the most underdeveloped regions.

This virtually means that it can easily access prospective customers. (c) It enhances the trust in the product and it even stimulates intermediaries to support the distribution of the product, which means the customers' access to the real product within the real market context would increase. (d) It transmits life like presentations which mould to the human behavior and make the message believable. (e) It creates the feeling of experience and ownership of the respective product, creating as such the customers' desire for the respective item.

(f) Finally, it creates an image for the organization, but also an image and a sense of power for the consumers buying the respective item. In the case of the biodegradable and disposable, this last feature means that the audience would be able to identify themselves with the tired and busy people who can relieve themselves from the pressure of doing the dishes and they can also be fashionable and trendy while doing so.

Aside from these benefits however, it must also be noted that television advertisements also generate a series of disadvantages. Some of the most notable limitations of televised advertising include the following: Short life span as the commercials can only be run.