Martha Stewart

Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia Purpose Statement: There are four management principles found in Christopher Byron's Martha Inc.: The Incredible story of Martha Stewart Living Omnimedia. Main Point: Future managers can obtain success through hard work, determination and understanding marketing and management principles, but all these qualities must be balanced with respect for coworkers, partners and subordinates. Subpoint- Knowing the market, created a niche and recognizing opportunities are essential to management success.

Conclusion-Martha Stewart's biography shows how hard work and determination got her to the top and how her treatment of coworkers could, in the end, undo her empire. Book Appreciation Report of Martha Inc.: Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia Christopher Byron's unauthorized biography of Martha Stewart, Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia tells two stories that are beneficial to learn for a future career in management. The first is that it takes hard work and determination to become successful.

In outlining this story Byron tells how the girl from a blue-collar, dysfunctional family from New Jersey, worked her way to star status by recognizing opportunities and knowing how to capitalize on them. The second story which continues after the publication of the book, is that to rise to the top by mistreating and making enemies will eventually come back to haunt you. In the book, Byron shows how Martha turned her back on friends, families and business associates in order to become successful.

At press time, the rest of the story had not yet unfolded, Stewart's run-in with the SEC and charges of insider trading. Martha's philosophy in life appears to be embodied in the inscription under her high school yearbook. It reads, "I do what I please, and I do it with ease" (Byron, 2002, p.25). Thirty years later, in an interview with Oprah Winfrey, she articulates the determination that it took for her to reach the pinnacle of success. "I can almost bend steel with my mind.

I can bend anything if I try hard enough. I can make myself do almost anything" (Byron, 2002, p. 25). These quotes illustrate the mindset that a successful manager must possess -- determination and not accepting failure as an alternative. With the mindset of unabashed determination; the book shows another essential quality that a manager must develop in order to have a successful career -- working hard. Martha Stewart would not have built her empire without working hard.

One paragraph in the book provides a glimpse at what a manager must do in order to become successful: She could "feed 120 chickens and goats, double-spade the flower beds, spread out 500 pounds of pine bark and peat moss, and not come back inside until.