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Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia
Purpose Statement: There are four management principles found in Christopher Byron's Martha Inc.: The Incredible story of Martha Stewart Living Omnimedia.
Main Point: Future managers can obtain success through hard work, determination and understanding marketing and management principles, but all these qualities must be balanced with respect for coworkers, partners and subordinates.
Subpoint- Knowing the market, created a niche and recognizing opportunities are essential to management success.
Conclusion-Martha Stewart's biography shows how hard work and determination got her to the top and how her treatment of coworkers could, in the end, undo her empire.
Book Appreciation Report of Martha Inc.: Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia
Christopher Byron's unauthorized biography of Martha Stewart, Martha Inc. The Incredible...
The first is that it takes hard work and determination to become successful. In outlining this story Byron tells how the girl from a blue-collar, dysfunctional family from New Jersey, worked her way to star status by recognizing opportunities and knowing how to capitalize on them. The second story which continues after the publication of the book, is that to rise to the top by mistreating and making enemies will eventually come back to haunt you. In the book, Byron shows how Martha turned her back on friends, families and business associates in order to become successful. At press time, the rest of the story had not yet unfolded, Stewart's run-in with the SEC and charges of insider trading.
Martha's philosophy in life appears to be embodied in the inscription under her high school yearbook. It reads, "I do what I please, and I do it…
With the mindset of unabashed determination; the book shows another essential quality that a manager must develop in order to have a successful career -- working hard. Martha Stewart would not have built her empire without working hard. One paragraph in the book provides a glimpse at what a manager must do in order to become successful:
She could "feed 120 chickens and goats, double-spade the flower beds, spread out 500 pounds of pine bark and peat moss, and not come back inside until everything in sight looked exactly and perfectly like it ought to look. Behind the pretty face lurked the soul of a Polish farmworker. She was focused and determined as the Ohio State football team, which Woody Hayes had said was prepared to grind out the yardage, three yards at a time, and never quit." (Byron, 2002, p. 127).
In addition to a work ethic that includes hard work and determination. Byron offers practical business advice to the future manager. The first is a simple one that marketing classes often stress, "every marketing plan needs what is referred to in business school as a "unique selling point," Norma's and Martha's was this: a catering service set up so as to look as if
The 'Martha Loyalist' perspective This perspective is advocated by fans of Stewart, who see her as unjustly accused, and are sympathetic to her cause, and logged on frequently to her Internet blog that she updated during the trial and from prison. The 'I don't care' perspective These people are not Martha defenders, but like Martha's sheets and recipes. They feel that these products will still be just as good as they were before
Since Martha had been capable of cheating, others would probably be too. 3. Training programs The training programs to be designed for Martha Stewart Living Omnimedia ought to include technical trainings that assist employees in improving their on job skills. The trainings should include all employees and should be differentiated based on the work areas and positions occupied within the company. Furthermore, aside from trainings, the management should present the workers
Stewart and Bacanovic were convicted. But for others there are still many questions about the case and the motivations of the prosecutors. Paul Craig Roberts (2004) believes the prosecutor criminalized Stewart's exercise of her constitutional right to declare her innocence. Claiming it constituted fraud for her to declare her innocence. Nancy Shaw (2003) offers the opinion that the prosecutors charged Stewart with lying about a crime they cannot prove she committed.
Martha Stewart Living Omnimedia Company Overview For a time, Martha Stewart and her company, Martha Stewart Living Omnimedia (trading on the New York Stock Exchange as MSO) was best known for the brief imprisonment of its founder, namesake, and very public face due to insider trading convictions (Yahoo 2011; Brown & Rhodes 2011). Both Stewart and her company have more than rebounded form this debacle, however, and the long and almost entirely
Martha Stewart Too Much of a Good Thing?: A Quantitative Analysis of Martha Stewart Living Omnimedia Martha Stewart and her business endeavors have come a very long way since the cooking, crafting, and home makeover maven attended a stock brokerage class and earned her trading license in 1968 (O'Rourke 2007). The fact that Stewart even had a brokerage license might seem some what ironic in light of the insider trading scandal and
During success, for example, a company would wish for more of the same, and increase rather than change its current practices. Customers service for example might focus on establishing a characteristic sense of open friendliness towards customers by thoroughly training new recruits. An example of this is Virgin Mobile, whose employees are trained to be friendly and cheerfully helpful towards customers. Leadership in a crisis situation would have to focus