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Mission Statement Essays (Examples)

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Destination Marketing Organizations Missions
Words: 847 Length: 3 Pages Document Type: Essay Paper #: 65848282
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DMO Mission Statements

Destination marketing organizations (DMO) play a crucial in promoting tourism through marketing various destinations to potential visitors and tourists. Similar to Convention and Visitors Bureau (CVB), DMOs are organizations that promote regions, countries, cities or towns to help increase the numbers of visitors or tourists. As a result, these organizations establish mission statements that guide their marketing or promotional initiatives and activities. The mission statements of destination marketing organizations differ depending on the specific organization and its vision. This paper examines the mission statements of various North American Destination Marketing Organizations to identify common themes and differences.

Common Themes in the Mission Statements

An analysis of the mission statements of various North American Destination Marketing Organizations demonstrated some common patterns or themes. One of the common themes from the analyzed DMO mission statements is a focus on marketing the respective destination to potential visitors or tourists. Each…

Pike, S. & Page, S.J. (2014, April). Destination Marketing Organizations and Destination Marketing: A Narrative Analysis of the Literature. Tourism Management, 41, 202-227.
Salazar, D. (2014, October 8). What is a Destination Marketing Organization? Retrieved September 20, 2017, from 

Mission and Vision of COMOPTEVFOR
Words: 840 Length: 3 Pages Document Type: Essay Paper #: 96986845
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Mission and vision statements are important ways for organizations to express their purpose and goals; they are also important methods of establishing organizational culture. Developing clear mission and vision statements provide "synergy" for the members of the organization, a sense of worth and direction; and a basis for planning and strategy (David, 2011, p. 50). Moreover, large organizations especially benefit from clear mission and vision statements in that they help the members to reconcile their differences and resolve divergent views (David, 2011, p. 50). A mission statement and a vision statement are similar in their impact on the organization, but different in that a mission expresses "who we are" and "reason for being," whereas a vision expresses "what we want to become," (David, 2011, p. 44-45). Mission statements set the tone and "ensure unanimity of purpose within an organization," and vision statements offer employees motivation for work that goes beyond…


COMOPTEVOR (2013). About COMOPTEVOR. Retrieved online: 

COMOPTEVOR (2013). COTF Command mission and strategic vision. Retrieved online: 

David, F.R. (2011). Strategic Management. 13th edition.

Mission Qs Strategic Management Process Vision Goals Objectives
Words: 556 Length: 2 Pages Document Type: Research Paper Paper #: 12154723
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Mission Qs

Strategic Management Process/Vision, Goals, Objectives

Effective Criteria for a Mission Statement




Supplies Direction

Reflects Goals of Stakeholders

Effective Criteria for a Vision Statement

States what the organization hopes to become.

Future Oriented

Based on Values



Although it may seem as if all modern companies have a mission and vision statement to support their operations, this is not always the case. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission statement and eight percent had no statement of values (elch & elch, 2008). There is a sense among many organizations that the mission and vision statement are useless relics that are merely promoted by business schools. However, the mission and vision can be one of the most fundamental pieces of information in which every employee can internalize and drive organizational goals. This brief analysis will consider…

Works Cited

Aspire. (2009, March 30). The Best Examples of A Vision Statement and How to Create One for your Business. Retrieved from Aspire:

QuickMBA. (n.d.). The Strategic Planning Process. Retrieved from QuickMBA: 

Welch, J., & Welch, S. (2008, January 3). State Your Business. Retrieved from Bloombererg Businessweek:

Mission in Strategic Management Process
Words: 1833 Length: 6 Pages Document Type: Term Paper Paper #: 21783960
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A mission is valueless if it does not truthfully motivate and guide the force of every worker in the similar course. Everyone has to consider the mission is sensible and achievable and not just unfilled speechifying (11).

usiness leaders must "outshine" by setting the model for all workers. They do not merely converse about missions, but they develop into a perfect example of the contemporary value; they should live by it day by day. A mission is vital to directing the firm in these unstable times and to establishing a competitive lead (5).

The businesses that have dedicated themselves to apply the strategic management process have accomplished considerable sensation by using the formulating missions after a careful assessment of the environment. This triumph can be calculated in terms of real evolution in concentrating on the organization's mission and of exclusive escalation in customer contentment and loyalty (5).


1) arley,…


1) Barley, Stephen R., and Gideon Kunda. "Gurus, Hired Guns, and Warm Bodies: Itinerant Experts in a Knowledge Economy." Princeton, NJ: Princeton University Press, 2004.

2) Benko, Cathleen, and F. Warren McFarlan. "Connecting the Dots: Aligning Projects with Objectives in Unpredictable Times." Boston: Harvard Business School Press, 2003.

3) Black, J. Stewart and Hal B. Gregersen. "Leading Strategic Change: Breaking Through the Brain Barrier." Upper Saddle River, NJ: Prentice Hall, 2002.

4) Bossidy, Larry and Ram Charan. "Execution: The Discipline of Getting Things Done." New York: Crown Business, 2002.

Mission and Vision Are Two
Words: 840 Length: 3 Pages Document Type: Essay Paper #: 42632161
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The vision should be forward thinking -- it is a vision into the desire future of the company. The vision is something that the company is working towards. This vision should also be inspiring. If the vision does not inspire, then the stakeholders will not work towards it. A vision should not only provide something to which the company is working, it should also compel them to work towards it.

The vision should be specific, so that it is easily understood. It should also be achievable. A vision that is not achievable is likely to be rejected and therefore not inspire. A vision that is achievable and specific provides a guidepost in the future to which employees and other stakeholders will work.

These two lists both share things in common. One is the need for specificity. Mission and vision statements both need to be clear. They need to provide guidance…

Works Cited: (no date). Mission statement. Business Retrieved April 19, 2010 from (no date). How to write your mission statement. Entrepreneur Magazine. Retrieved April 19, 2010 from 

Heath, D. (2010). How to write a mission statement that doesn't suck. Fast Company. Retrieved April 19, 2010 from (2010). Mission statements & vision statements. Retrieved April 19, 2010 from

Educational Mission the Unc Health Care System
Words: 917 Length: 3 Pages Document Type: Essay Paper #: 27540462
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Educational Mission

The UNC Health Care System runs a teaching hospital that publishes its mission statement, statement of core values, and nursing philosophy on the organization's Web site at < >. The mission is stated briefly as: "to be a leader in providing compassionate, quality care focusing on the unique needs of patients and their families." Key words in the mission statement include "compassionate," "quality care" and "unique needs." The core values of the UNC Health Care System's nurses include five main elements. Those elements include "My patient," "My team," "My Hospital," "My Community," and "My Profession." Phrasing these five main values in terms of "my" helps the nurse to feel like an integral part of the organization.

Furthermore, the nursing philosophy of the UNC Health Care System is outlined as being a reflection of the vision and values of the organization as a whole. The main principles of…


East Carolina University College of Nursing (2012). Philosophy of the college of nursing. Retrieved online: 

UNC Health Care System (2007). Nursing mission, core values, philosophy. Retrieved online:

Wal-Mart Corporation Mission and Vision Statement Analysis
Words: 4775 Length: 12 Pages Document Type: Capstone Project Paper #: 23416857
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Wal-Mart Corporation

Mission and Vision Statement Analysis

Linking Wal-Mart's Mission and Vision to Their Strategic Goals ands Objectives

Assessing the Link Between Wal-Mart's Financial Performance And Its Strategic Goals

Wal-Mart Competitive and Marketing Analysis

Wal-Mart Marketing Analysis

Selecting An Appropriate Strategy (low cost, differentiation or niche) For Maximizing Organization's eturn on Shareholders

Potential Wal-Mart Merger & Acquisition Strategy

Incentive and eward Strategies for Wal-Mart Employees

Evaluating How Current Strategies Define Ethicacy Levels at Wal-Mart

Wal-Mart atio Analysis

Income Statement Analysis, 2007 -- 2011

Wal-Mart Capstone Analysis

Mission and Vision Statement Analysis

The foundations of the Wal-Mart value chain and its global success is predicated on how well this company aligns every internal system and strategy to their unique value proposition of Low Price Everyday (LPED) leadership. This unique value proposition galvanizes the mission and vision statement of Wal-Mart and is one of the foundations of their success and continued growth.…


Nabil Alghalith (2005). Competing with IT: The UPS Case. Journal of American Academy of Business, Cambridge, 7(2), 7-15.

Jonathan Birchall. (2009, October 23). Walmart set to focus on growth outside U.S.. Financial Times,16.

Susan Christopherson 2007. Barriers to 'U.S. style' lean retailing: the case of Wal-Mart's failure in Germany. Journal of Economic Geography: Transnational Retail, Supply Networks, and the Global 7, no. 4 (July 1): 451-469.

Richard De Santa. (1998, January). Technology. Supermarket Business, 53(1), 18.

Vision Mission Philosophy Statement
Words: 680 Length: 2 Pages Document Type: Research Proposal Paper #: 86121895
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Vygotsky and Mission Statement

One of the keys to a successful pedagogical experience is the ability to translate new materials into the minds of the learner. We have certainly come a long way from the days in which we thought every student should sit straight, learn the same way, and behave identically. One of the most important theories to arise in the 20th century was the idea of constructivism in education. This view is a theory that argues that humans generate and retain knowledge by way of experience. Social constructivism views each student as having unique and special needs, backgrounds, and modes of expression.

My Vision Statement -- The idea of positive and proactive constructivism encourages students to come to their own conclusions about knowledge based on their own worldview, past experience, and the nature of their instruction. The responsibility, however, of actual learning resides with the student -- the…


IES National Center for Education. (2010, March). Statistical Reports. Retrieved from IES Center: 

Johnson-Laird, P. (2009). How We Reason. New York: Oxford University Press.

Mooney, C. (2005). Constructivism and Education. New York: Cambridge University Press.

Walmart Corporation Mission and Vision Statement Analysis
Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 71718077
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WalMart Corporation

Mission and Vision tatement Analysis

Linking Wal-Mart's Mission and Vision to Their trategic Goals and Objectives

Assessing the Link Between Wal-Mart's Financial Performance And Its trategic Goals

Wal-Mart Competitive and Marketing Analysis

Wal-Mart Marketing Analysis

Potential Wal-Mart Merger & Acquisition trategy

Incentive and Reward trategies for Wal-Mart Employees

Evaluating How Current trategies Define Ethicacy Levels at Wal-Mart

Wal-Mart Ratio Analysis

Income tatement Analysis, 2007 -- 2012

Analysis of WalMart Corporation

Mission and Vision tatement Analysis

All internal systems, processes, external stakeholder management initiatives, supply chain management, sourcing, quality management and merchandising initiatives in WalMart revolve around the fulfillment of the expectations they create with their customers daily. Their Low Price Everyday (LPED) value proposition permeates their entire value chain, galvanizing it around the mission of delivering exceptional value on a consistent basis to customers. The mission and vision of WalMart rely on LPED as the catalyst and unifying…

Sources: (Wal-Mart, 2012) (Sodhi, Son, 2009) (Gosman, Kohlbeck, 2009)

Selecting the Best Possible Strategy for Maximizing Return to Shareholders

For WalMart to deliver the greatest potential value to shareholders, they need to pursue a mid-tier market strategy that differentiates store product

Nursing Mission and Philosophy Statements Finding the
Words: 1690 Length: 5 Pages Document Type: Essay Paper #: 44533713
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Nursing Mission and Philosophy Statements

Finding the mission and philosophy statements of nursing programs is not complicated. They are generally listed on their websites so that students who are considering them can find what they are looking for. It is important to have a nursing school that matches well with a student's personal philosophy of nursing, so learning about several schools is a good idea. That helps the student make the right choice. Where LSU nursing school and UAB nursing schools are concerned, there are many differences in how the information is presented. Addressing these differences - as well as the similarities - is vital to form a clear understanding of the missions and philosophies of both schools.

One of the largest differences between the two schools is the length of their mission statements. The mission statement of LSU is much longer than the statement provided by UAB. The main…


Csokasy, J. (2009). Philosophical foundation of the curriculum. In D.M. Billings & J.J. Halstead (Eds.), Teaching in Nursing: A guide for faculty. (3rd ed.). (pp. 105-18). St. Louis, MO: Saunders-Elsevier.

Louisiana State University Nursing School (2011). Retrieved from 

University of Alabama. (2011). Retrieved from

Vision Mission and Strategy Statements
Words: 761 Length: 2 Pages Document Type: Term Paper Paper #: 77568596
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3. Statement Validation

a. From a theoretical standpoint, the value of the vision ad mission statements is that is unifies the entire company around a common direction and series of strategies. When used effectively, it can also galvanize an organization around a common set of values, making continual change management more effective and accomplishable over time (Price, Chahal, 2006). Additionally, the greater the alignment of mission, vision and strategic direction, the greater the level of willingness on the part of employees to change as their organizations require them to, they are collaborators in the change (Oakland, Tanner, 2007).

b. Vision, mission and strategy all drive change in the organization by setting a foundation of mutual understanding and insight into why change is necessary to begin with. The greater the change required within any organization the higher the level of trust needed to make all the changes necessary for growth permanent…


Nelissen, P. (2008). Surviving organizational change: How management communication helps balance mixed feelings. Corporate Communications, 13(3), 306-318.

Oakland, J.S., & Tanner, S. (2007). Successful change management. Total Quality Management & Business Excellence, 18(1), 1-1.

Price, a.D.F., & Chahal, K. (2006). A strategic framework for change management. Construction Management and Economics, 24(3), 237-251.

Stanleigh, M. (2008). Effecting successful change management initiatives. Industrial and Commercial Training, 40(1), 34-37.

Vision Statement of the College of Nursing
Words: 694 Length: 2 Pages Document Type: Essay Paper #: 9159689
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vision statement of the College of Nursing at Northwester State University is to serve as "innovator and pacesetter the educational preparation of individuals in nursing and radiologic sciences professions."

Its mission, meanwhile, states itself as an institution that aims to improve the health of citizens of Louisiana and to do this through assisting its students in both continuing, graduate, and undergraduate studies to achieve professional success in a responsible manner as contributive members of their chosen field in their specific community. Its values, accordingly (that feed into this mission consist of: Excellence, espect, Caring, Teamwork, and Professionalism.

The University of Alabama nursing school, meanwhile, is more idealistic seeking to be both innovative and dynamic and to expend its mission of health care not only in Alabama but also worldwide. That is its vision.

Its mission adds to its vision by asserting itself as being research center and academic health center…


Northwestern State University of Louisiana About the College of Nursing and Allied Health 

UAB School of Nursing. About our school.


Strategic Management Mission and Vision Brocade Communications
Words: 3066 Length: 10 Pages Document Type: Research Paper Paper #: 63399082
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Strategic Management

Mission and Vision

Brocade Communications systems "provides innovative network solutions that helps the world's leading organizations transition smoothly to a virtualized world where applications and information can reside anywhere" (, 2013). The company notes that "these solution deliver the unique capabilities for a more flexible IT infrastructure with unmatched simplicity, non-stop networking, application optimization, and investment protection" (Ibid).

This is the company's description of its business, and is not specifically billed as a mission or vision statement, this is precisely what it is. The company is stating what it does, what its vision of its market is, and how it seeks to deliver value to its customers. There are all good elements of a mission statement, so in that sense this description of the business can be evaluated as a business statement. The company's focuses on data centers, Ethernet, storage and converged network solutions. The company competes with…

References (2013). About Brocade. Retrieved November 30, 2013 from 

Brocade Q4 and FY 2013 Report. Retrieved November 30, 2013 from

Caplinger, D. (2013). Can Brocade kick Cisco and Juniper while they're down? Motley Fool. Retrieved November 30, 2013 from 

MSN Moneycentral: Brocade (2013). Retrieved November 30, 2013 from

Hershey's Sweet Mission
Words: 936 Length: 3 Pages Document Type: Term Paper Paper #: 94233653
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Hershey's Management Case Study

Every enterprise which employs a diverse and multifaceted workforce to facilitate organization, production, and service, from major international corporations to local community churches, utilizes a concept known as performance management to maximize its efficiency and effectiveness. The field of performance management has been defined by managerial researchers as a "strategic and integrated approach to increasing the effectiveness of companies by improving the performance of the people who work in them and by developing the capabilities of teams and individual contributors" (Armstrong and Baron, 1998), and the technique has been used since the 1970's by businesses seeking to improve their organizational results. In the case of the Hershey Company, which has been built into the largest producer of quality chocolate in North America, a clearly defined mission statement defines crucial relationships with key stakeholders, including consumers, investors, suppliers, and employees. Manager Mary Parsons has applied the concept…


Armstrong, M., & Baron, A. (1998). Performance management: The new realities. London: Institute of Personnel and Development.

Bakht, A. (2006, November 06). Erp II: A new concept. Retrieved from 

Motiwalla, L.F., & Thompson, J. (2009). Enterprise systems for management. New York, NY: Pearson Prentice Hall.

Zales Mission Vision Strategy Zale's Spent 2011
Words: 1734 Length: 6 Pages Document Type: Essay Paper #: 30214059
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Mission, Vision, Strategy

Zale's spent 2011 seeking to turn the company around. ith falling incomes and several consecutive years of losses, Zale's has been forced to reconsider its strategy in the marketplace. In general, terms, the company's strategy appears to fit somewhere in between cost leadership and differentiation. hile Zale's seeks to differentiate itself based on the brands that it has, the company's large retail presence hints at a strategy that should emphasize cost leadership, as it seeks to "re-establish the price/value proposition." Overall, Zale's is probably in a difficult position because it excels neither as a high-end diamond retailer or a low cost retailer, instead falling somewhere in the middle ground that Porter's warns is a recipe for failure in the long run (QuickMBA, 2010). The company does not appear to publish a mission statement or a vision statement.

Porter's Five Forces

The five forces analysis seeks to…

Works Cited:

MSN Moneycentral: Zale's (2011). Retrieved December 11, 2011 from 

QuickMBA. (2010). Porter's generic strategies. QuickMBA. Retrieved December 11, 2011 from 

White, N. (2007). Zale's new CEO, new name, old address -- has anything changed? G. Plus. Retrieved December 11, 2011 from

Zales 2011 Annual Report. Retrieved December 11, 2011 from

Howard Hughes Medical Institute Mission
Words: 708 Length: 2 Pages Document Type: Research Paper Paper #: 98955770
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This is significant, because it shows how the funding and research provided by HHMI is establishing, scientific breakthroughs that are having a profound impact on the lives of millions of people. Evidence of this can seen with the fact that institute is funding 330 investigators in the United States alone (to include seven Nobel Prize winners). At the same time, they are funding research projects in a number of countries around the world such as: the former Soviet Union and South Africa just to name a few. This is important, because it shows how the fortune of Howard Hughes is being used, to benefit millions of people (who are seeking cures for a variety of diseases). (Leung, 2004)

Discuss some of the benefits and pitfalls of planning?

The benefits of planning are: you can be able to identify changes coming early and it helps you to have more flexibility. These…


Developing New Knowledge. (2010). HHMI. Retrieved from: 

Leung, R. (2004). Howard Hughes. CBS News. Retrieved from:

Hot Wings Restaurant Vision and Mission a
Words: 1262 Length: 4 Pages Document Type: Essay Paper #: 77823914
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Hot ings Restaurant

Vision and Mission

A vision statement can help to define an organization's purpose. A good vision statement should therefore not only be inspirational, but should serve as the framework for all strategic planning (ard, 2011). The business that I am creating is a Hot ings Restaurant / Sports Bar. The vision that I have for the restaurant is a complete entertainment package consisting of a sports bar and a restaurant that specializes in the best wings in town. The atmosphere will be one of total fun, from the staff to the menu to the televisions and other entertainment throughout the facility. I envision the wings being the centerpiece of the menu, topped with a proprietary hot sauce that comes in Hot, Fiery and Blistering. There will also be cooler sauce options for those who prefer. I envision the wings being what draws people through the doors and…

Works Cited:

Radke, J. (1998). How to write a mission statement. Retrieved March 19, 2011 from 

Serrat, O. (2010). A primer on corporate values. Knowledge Solutions. Retrieved March 19, 2011 from 

Ward, S. (2011). Vision statement. Retrieved March 19, 2011 from

Apple Organizational Vision Mission and Values Statements
Words: 691 Length: 2 Pages Document Type: Essay Paper #: 75695437
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Apple: Organizational Vision, Mission and Values Statements

Apple Inc. was founded by Steve Jobs and Steve Wozniak who began working together in 1970 for the purpose of creating a personal computer. In the 1980s, Steve Jobs is noted as having stated as follows:

"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." (, 2012)

The mission statement of Apple is stated to be as follows:

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (, 2012)

Apple states that it is committed to…


Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission At All (2012) Retail Industry. Retrieved from: . -- Mission-Statement.htm

Real Life Case Study (2012), 2012. Retrieved from: 

Mittan, Shane R. (2010) APPLE: A Case Study Analysis Western Michigan University. School of Communication. Kalamazoo, Michigan 49008, 28 Jan, 2010. Retrieved from:

Personal Statement for Many People
Words: 681 Length: 2 Pages Document Type: Term Paper Paper #: 67292911
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To contribute to this kind of objective requires: taking consistent actions through community service and a deep passion for helping people as much as possible. In this aspect, my goals and faith are intersecting, which is another reason why I believe I am good fit for the university. As Pepperdine's mission statement encourages everyone to engage in community service, to help address various social issues. This is important, because as a Christian, having a sense of duty and service to humankind are what the teachings of Christ are instilling upon us. Serving the community in a positive way; is helping to support my belief in Christ, by following the same selfless example that was set. In this aspect, I think that the mission of the university is aligned with my beliefs of self-service for humankind.

When you put the different elements together, they are highlighting how Pepperdine is an ideal…


About Pepperdine. Pepperdine University, 2010. Web. 10 Dec. 2010

Children's Defense Fund-purpose Needs Statement Children's
Words: 548 Length: 2 Pages Document Type: Business Proposal Paper #: 97370659
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The Cook County CDED was formed in 1985 and is a private, non-profit organization supported by foundation and grants, as well as several individual donations annually.

Our Mission

To end disability-related discrimination and injustice through education and increased legal services for individuals and families with disabilities. This is accomplished through legal support and the support of local community families.

To fight for and increase the rights of children with disabilities by changing discriminatory practices, policies and laws.

To educate children, families and education professionals.

To provide assistance to families with disabilities in need.

To offer educational and extracurricular activities for children with disabilities as well as family members.

To increase awareness overall.

The CDED does not believe any individual or family should be denied the right to fair housing or education because of a disability. The CDED Community Center offers a place of solace for children with disabilities and families…


About Us. (n.d.). Children's Defense Fund (CDF): Health Care Coverage for All of America's Children, Ending Child Poverty, Child Advocacy Programs. Retrieved October 22, 2010, from 

Epilepsy Fdn.-Mission Statement. (n.d.). Epilepsy Foundation-Epilepsy Foundation-trusted, reliable information for people with seizures, and their caregivers. Retrieved October 22, 2010, from 

Mission Statement. (n.d.). because a goblin is a terrible thing to waste.. Retrieved October 22, 2010, from

University of Hawaii and Its Mission 2015
Words: 733 Length: 2 Pages Document Type: Essay Paper #: 14206883
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University of Hawaii has set forth a set of Strategic Directions, its version of a mission statement, to guide the university's priorities during a seven-year period. This document claims that the university system is "committed to improving the social, economic and environmental well-being of current and future generations" ("Strategic Directions," 2015). For any student or faculty, actual or prospective, it is worth asking to what extent the university system follows through with the mission set forth in its Strategic Directions.

Of course, one difficulty with this avenue of questioning is that it raises certain questions about the nature of a document like this. Is an institutional mission statement meant to be understood as a ready-made, self-subsistent blueprint -- the kind of thing where it offers us a vision of something concrete that will actually be built? Or is it meant to be some kind of Platonic ideal which is aimed…

Works Cited

James, Keith. "Corrupt State University: The Organizational Psychology of Native Experience in Higher Education." In Mihesuah, Devon Abbott, and Wilson, Angela Cavender (eds.) Indigenizing the Academy: Transforming Scholarship and Empowering Communities. Lincoln: University of Nebraska Press, 2004.

University of Hawai'i. "High Performance Mission Driven System." 2015.

University of Hawai'i. "Strategic Directions." 2015.

Marketing Plan Mission and Business Objective Products
Words: 5830 Length: 21 Pages Document Type: Term Paper Paper #: 491024
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Marketing Plan

Mission and Business Objective

Products and Services

Keys to Success

Macro Environment

Economic Value Added

Cash Value Added

Cash Flow eturn on Investment

This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment analysis, brokerage services and information 'black box' management for the data industries clients. This plan therefore serves as an evaluation and summary of the organization's marketing and business processing options. Online Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint.

On-Line Analyst, Inc. is an organization that takes advantage of existing market analysis…


Altschuler, Stuart, et al. (2002). "Pricing Analysis for Merrill Lynch Integrated Choice." Interfaces: January -- February, Vol. 32, No. 1: 5-19.

Carliner, Saul. (1999). Writing Business Objectives: A Key Tool for Demonstrating the Value of Technical Communication Products. The Commerce of Content. Retrieved on April 22, 2005, from Saul Carliner Web Site at:

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.

Gill, Philip J. (1999). "Business Snapshot -- Business Modeling Tools Help Companies Align Their Business And Technology Goals." Information Week. April 19.

Archival Mission and Practice How Does the
Words: 1633 Length: 5 Pages Document Type: Essay Paper #: 346206
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Archival Mission and Practice

How does the primary mission of the archives (institutional vs. collecting) affect archival practice (acquisitions, processing, preservation, reference, etc.)?

Historical organizational records often have continuing value to an organization. They may provide evidence of an organization's existence, practice, operations, and day-to-day functions (Fruscian, 2011). One of the key elements in establishing a successful archive is to define its mission or purpose. An archive's mission is often impacted by institutional variations; however, in general the goal is to collect, evaluate, describe, and offer historical records of value to an institution (Cross, 1997). The core elements of the mission include what the organization decides to collect and a definition of the audience the organization serves (Cox, 1998). Archives make legal, fiscal, administrative and proprietary records accessible and help preserve that data which has operational significance to the institution (Maher, 1992). Members of the organization and the larger community…


Cox, R.J. (1998). Access in the digital information age and the archival mission: The United States. Journal of the Society of Archivists, 19(1), 25.

Cross, J. (1997). Archival Reference. Reference Librarian, 26(56), 5-25. doi:10.1300/J120v26n56_02.

Frusciano, T.J. (2012). Multiple Voices and Multiple Perspectives on the Archival Mission. Journal of Archival Organization, 10(2), 93-95. doi:10.1080/15332748.2012.738037.

Frusciano, T.J. (2011). Researcher Needs Assessment, Case Studies, and the Archival Mission. Journal of Archival Organization, 9(2), 65-66. doi:10.1080/15332748.2011.608966.

Organization Statement My Organizational Statement
Words: 637 Length: 2 Pages Document Type: Essay Paper #: 48627595
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The existing statement has some strengths, but also some weaknesses. The existing statement is similar to mine in that it provides a clear definition of the department's functions. However, the standards of performance are less well-defined, for example "quality" is less specific than "the highest ethical standards." The statements about workforce diversity are similarly open-ended, but mine is somewhat more specific.

Both statements provide a strong sense of the Department's role within the community, and both mention the word "serve" specifically. However, my organizational statement is stronger is that it specifies service to the community multiple times, an unequivocal statement about the role of the fire department and the nature of its core stakeholder. The existing statement speaks more of excellence but seldom mentions the community that is to be served, which I find to be an important part of a Fire Department's organizational statement. Some of the statements in…

Profit Management the Overall Mission
Words: 797 Length: 3 Pages Document Type: Research Paper Paper #: 49418477
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" Since this clearly person was not trained to answer questions about governance, I was connected to a "sponsor relations" associate. Speaking to this second person located in the Kansas City main office, I asked how Children International "operates." During our discussion, the customer service associate became passive-aggressive and unwilling to discuss internal matters; clearly the associate had never fielded questions about governance. hile the associate could only "have to get back to me on that," she did not take any interest in the profile of the board. My perception is that the associate felt that the board is a private or almost confidential unit, rather than a publicly transparent, well-regarded entity. The associate was quite sure, however, that the board consisted of the non-indigent.

Children International represents a conventional aid scenario: children are starving in a distant nation, and if only the global north were aware of their pains,…

Work Cited

Salamon, Lester M. The State of Nonprofit America. Brookings Institution Press: Washington, D.C., 2002.

Additional Resource

Laughlin, Fredric L., Andringa, Robert C. Good Governance for Nonprofits: Developing Principles and Policies for an Effective Board. American Management Associatioon: New York, 2007.

Values Often a Company's Mission
Words: 646 Length: 2 Pages Document Type: Term Paper Paper #: 39912425
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The "Safety First" scenario is even less cut-and-dry for me. If a company wants to increase its profit margin and include a high-end line of clothing, then it has the right to do so. I do not believe that a company can prevent or control crime through its pricing strategies. Shoplifting is not necessarily related to the presence of luxury goods. I feel that crime is a reflection of overarching social, economic, and political problems. As long as the company is acting ethically in other respects, then I don't see the problem with offering the high-end jacket. Offering a low-cost alternative to the high-end jacket in my opinion is not the best solution in this case either, because it undervalues the more expensive article of clothing and could prevent people from buying it. Instead, a win-win situation might be to firmly decide that the Daze line would become high-end and…

Vision Statement Discuss the Way Vision Was
Words: 1298 Length: 4 Pages Document Type: Research Paper Paper #: 42092295
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Vision Statement

Discuss the way vision was used at Mentor Graphics.

At Mentor Graphics Corporation, the created vision had several components, which might be regarded as questionable in terms of effectiveness. First, the vision was "unarticulated," meaning that, at best, the vision was not even a statement as such. Instead, it is likely that most employees and managers were not as such aware of the vision statement, but rather had little more than a vague notion of what the company aimed to do. The second component of the developing vision was to "Beat Daisy." In addition to being somewhat vague, this statement is also reactive to the products of others rather than focusing on the goals of Mentor Graphics Corporation itself.

McCarthy (2009), however, provides some good advice on creating an effective vision statement. The first requirement is to determine what the company would like to achieve in the future.…


Constandse, R. (2011). Writing a Compelling Vision Statement. Retrieved from: 

Maurer, R. (2011). How to Create a Vision (or Compelling Goal) Statement. Retrieved from: 

McCarthy, D. (2009, Jul. 25). How to Create a Shared Vision Statement. Great Leadership. Retrieved from: (2012) Mission Statements and Vision Statements. Retrieved from:

coca cola mission vision and values
Words: 1891 Length: 6 Pages Document Type: Essay Paper #: 80102179
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Executive Summary

Coca-Cola's mission, vision and values are analyzed, against the literature outlining what the best practices for these things are. Coca-Cola's mission statement has three parts, only one of which says something meaningful; the other two state the obvious. The vision statement contains no vision, does not meet the criteria of a high quality vision statement, and needs to be replaced in its entirety. The values statements are superficial; taken at face value they express nothing wrong, but they also add no real value because of their superficiality. Recommendations for improving or replacing these three statements are given at the end of the analysis.

Coca-Cola's Mission

When used properly, a mission statement can be a powerful strategic tool (Mullane, 2002). A poorly constructed mission statement might have limited strategic value, but a good one can clearly define why the organization exists, and what it hopes to accomplish by way…

Vision Statement and a Mission
Words: 1027 Length: 4 Pages Document Type: Term Paper Paper #: 14096743
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This vision will use the strategies and abilities of every department within the company as it grows. Each person who works for SDI will be expected to understand and agree with the philosophies and visions of the company.

The vision for success for SDI promotes planning, organization and clear conscious decision making as the company moves forward for the next few years.


The mission statement of any company speaks directly to the products and services that the company will provide to its consumers. A mission statement does not review the vision of the company but when held against it the mission statement must be clearly in agreement with the vision statement.

The mission statement for the Solar Feeder (SDI) Is as follows:

Our mission statement is to provide our customers with a bird feeder that prevents squirrels and other animals from removing the feed so that birds can…

Appliance Marketing Plan Worksheet Product & Mission
Words: 1740 Length: 6 Pages Document Type: Essay Paper #: 75167149
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Appliance Marketing Plan


Product & Mission Statement

Product Description: MicroGrill is a modern microwave oven using convection with the availability of a grill.

Given Mission Statement: We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.

Feature (Example): Compact and sleek design

How this supports the mission statement: Making the appliance much easier to store and use in a wider variety of kitchens, both large and small.

Feature: Multi-faceted capabilities

How this supports the mission statement: This empowers the consumer to be able to use a single unit for a wider variety of purposes. The consumer has to buy less appliances by enjoying the multifunctional design of the product.

Feature: Innovative technology

How this supports the mission statement: The increased speed of cooking with a convection oven helps save consumers time, allowing them to enjoy more of their days while taking advantage…

Commander Mission Essay and Questions
Words: 3834 Length: 9 Pages Document Type: Paper #: 32357232
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Army doctrinal concepts in lessons C410 through C421 to answer the questions. Use the C400 online lessons and readings to help you answer the questions.

• If you state something from doctrine, the readings, or the lessons as part of your answer, you must give a citation in accordance with ST 22-2. You may use parenthetical citations, endnotes or footnotes; all citations must include page numbers.

• Type your answers directly into the spaces provided. The font and margins are already set for you; the document will expand as you type your responses. Single-space your answers; double-space between paragraphs; write in complete sentences, not bullets. The question tells you how much space (approximately) it should take.

THE SITUATION -- 30 minutes ago

You are the commander of the 1/9 Armor Brigade Combat Team (ABCT), which is the lead element of the main body in the 9th Infantry Division's attack to…

Strategic Management Facebook Strategic Management Mission and
Words: 3310 Length: 10 Pages Document Type: Essay Paper #: 69079300
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Strategic Management Facebook

Strategic Management

Mission and Vision Statement against Organizational Performance

Evaluation of Strategic Goals

Financial Performance of the Organization

Competitive and Market Analysis

Corporate Strategy to Maximize eturn to Shareholders

Mergers or Acquisitions as a Viable Strategy

Employee Motivational Techniques

Organizational Existing Strategies' Support to Business Ethics

The world of commerce in the twenty fist century has changed, indeed revolutionized in terms of doing business and making money. The technological innovations and advancement has left an indelible imprint on the ways of operating business functions. Strategic management, in this regard, is one of the approaches that are put into effect by the organizations top management in order to analyze their vital initiatives and performance in the external environment (Thompson, Cram101 Textbook eviews, Strickland & Gamble, 2006).

Strategic management is an enduring phenomenon that serves as a roadmap to the organization, where it usually evaluates and controls the overall…


Facebook. (2012). Facebook -- About (Mission Statement). Retrieved from Facebook website: 

Facebook. (2012). Facebook -- Investor Relations (Code of Business Conduct and Ethics). Retrieved from Facebook website: 

Facebook. (2012). Facebook -- Investor Relations (Facebook Reports Third Quarter 2012 Results). Retrieved from Facebook website: 

Fowler, G.A. (2012). Facebook: One Billion and Counting. Retrieved from The Wall Street Journal website:

The Meaning of Mission in the Bible
Words: 1037 Length: 3 Pages Document Type: Essay Paper #: 29827101
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PASTORAL THEOLOGY (MISSION): A Review and Assessment of Book Chapters on Mission

The key ideas in these chapters are that the idea of mission is rooted in the Bible and in the actions of the early Church, as the missionaries spread throughout the world taking with them the ord of God and giving it to those individuals and groups of people/communities who embraced it and wanted to live their lives according to this ord. The ord was the Mission Statement, so to speak, of the early Church, and the Bible makes this very clear. From the beginning, God's chosen had an affinity with the non-chosen, that is, the Gentiles, of whom Our Lord counted Himself as one. Thus, the perspective of the early missionaries was this: they were not going out to preach to people they did not know but rather to people who were indeed their brothers in sisters…

Works Cited

Bosch, David J. Transforming Mission: Paradigm Shifts in Theology of Mission.

Maryknoll NY: Orbis, 1991. Print.

Senior, Donald & Carroll Stuhlmueller. The Biblical Foundations for Mission.

London: SCM, 1983. Print.

ENA Function of the Organization Mission and Vision
Words: 475 Length: 2 Pages Document Type: Research Paper Paper #: 78606207
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Emergency Nursing Association (ENA)

Function of the organization, mission and vision

The ENA was developed as an organization to help "nurses involved in emergency health care to pool their resources in order to set standards and develop improved methods of effective emergency nursing practice" ("About ENA," 2015). It also advances the interests of nurses in the profession and provides support in the form of continuing education programs. Its vision statement is "ENA is indispensable to the global emergency nursing community" and its mission statement is "to advocate for patient safety and excellence in emergency nursing practice" ("About ENA," 2015).

Potential advantages of membership in the organization

Membership gives the nurse access to continuing education programs, seminars, networking opportunities, and access to job searching websites specifically for members of the profession. Nurses also gain preferred pricing for certification exams as well as can apply for grants and scholarships to further their…


About ENA. (2015). ENA. Retrieved from: 

Collaborative partners. (2015). AACN. Retrieved from: 

Contact us. (2015). ENA. Retrieved from:

Tactics Based on the Mission
Words: 951 Length: 3 Pages Document Type: Research Paper Paper #: 19363163
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Our objective is to expand beyond the local market, and penetrate the online greeting card industry as well as the national health food industry. Sales will be one quantitative way of measuring the success of each specific marketing strategy. Customer feedback will be one qualitative measure, and so too will employee, supplier, and vendor feedback.

Marketing strategies rely on information technology tools beyond the company Website. For example, Facebook will be used as a strategic tool of creating brand awareness. We ultimately intend to corner the edible greeting card market by developing brand equity. We will measure brand equity through consumer marketing surveys, and through interviews with vendors.

The organization does need to address ethical, legal, and regulatory issues in a systematic way. By performing thorough research on all of our suppliers, we will create products that can be branded as socially conscious, organic and fair trade. Our employees will…


"Marketing Plan Outline." Retrieved online: 

Mintzberg, H. (2000). The Rise and Fall of Strategic Planning. Edinburgh: Pearson.

"Strategic Planning." (n.d.). Retrieved online: 

"What is Strategic Marketing Planning?" Retrieved online: , content=125

Mission in Life Is to Become an
Words: 660 Length: 2 Pages Document Type: Essay Paper #: 20982605
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mission in life is to become an individual who is successful in business. I hope to learn enough about the financial world to find a place in it for my career. Ultimately, I want to be successful and obtain financial security.

My long-term goals are designed to help me achieve the future I have in mind for myself. In the next five years, I hope to graduate from college and perhaps go to graduate school. After that, I hope to find a position in a successful company where I can further my education and gain experience. Through my hard work and diligence, I want to advance in that corporation or move to a more renowned one. Eventually I want to start my own business. From there, I can develop that business and hire my own employees.

As for short-term goals, the ones I have set are designed to help me…

Statement of Generative Theme
Words: 3233 Length: 12 Pages Document Type: Term Paper Paper #: 61171367
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Teaching Young Americans What it Means to be a Good Citizen

Citizenship education, to give it a name, does not simply belong to the social studies teacher. -- Peter S. Hlebowitsh, Daniel Tanner and William G. Wraga, 2000

Statement of Generative Theme.

Children born today will probably never know a day and age when mankind does not have a permanent presence in outer space, and the world is becoming a much smaller place as the result of innovations in telecommunications, international commerce and transportation. In this changing environment, it becomes increasingly important for young Americans to understand what it means to be a good citizen, and what their responsibilities and obligations are to their local communities and their country. To this end, this paper provides an educational approach for promoting improved citizenship awareness at the community level through a small group approach to learning.

The small group format is particularly…


Beckerman, Marvin, Simon Kim and B. Sue Parks, "Effects of Participatory Learning Programs

in Middle And High School Civic Education," Social Studies, 87 (1996): 171.

Black's Law Dictionary, (St. Paul, MN: West Publishing Co., 1990).

Hlebowitsh, Peter S., Daniel Tanner and William G. Wraga, Research Review for School

Nursing Organizations the Purpose Mission Activities Benefits
Words: 1037 Length: 3 Pages Document Type: Research Paper Paper #: 18217368
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Nursing Organizations

The purpose, mission, activities, benefits, and target audience of two professional nursing organizations: The National Association of Pediatric Nurse Practitioners and the American College of Nurse Midwives

A nurse beginning her medical career will likely want to join an organization that can support her throughout her tenure in the profession. On a personal level, professional organizations provide a source of continuing education and networking. On a professional level, organizations such as the National Association of Pediatric Nurse Practitioners (NAPNAP) and the American College of Nurse Midwives (ACNM) act as advocates for the interests of professionals. They demand that nurses' unique areas of expertise are honored and treated with respect, and that the interests of children and their parents are honored. hen selecting which organization to join, however, a nurse must ask herself this critical, soul-searching question: what area is her primary field of practice? Does the nurse seek…

Works Cited

"About ACNM." American College of Nurse Midwives. [23 May 2012]

"About us." National Association of Pediatric Nurse Practitioners. [23 May 2012]